In the domestic mobile phone market, to ask what is the mobile phone products can be a wider audience, an important factor that can promote sales, should be cost-effective, Chinese the traditional idea of shop-to-go not only cultivate the characteristics of overseas people to be diligent and thrifty, but also reflected in all aspects of life, especially for mobile phones, this higher consumption of digital products is especially so, often the same series of products will be considered two or three in the choice.
In such a complex and varied mobile phone market, various mobile phone manufacturers have polished a set of their own brand of the foundation, Apple Huawei has been because of the innovation of science and technology, attacked the high-end market of the head of the mobile phone, and Xiaomi's Lu Weibing chose another way, not only "born for fever", but also to take care of the most important and huge group in the mass market: the pursuit of cost-effective groups.
Now Xiaomi not only pursues the performance of mobile phones, but also launches Redmi mobile phones as the goal of launching cost-effective mobile phones, and has laid a price-performance label in China's mobile phone market. The sales of products launched by Redmi have also risen in the mobile phone market with preferential prices and strong performance, and sales have even moved towards the 300 million mark. This also brings a well-known brand effect to Redmi, which can be said to be a lot of money.
The mobile phone recently launched by Redmi is also a brand that pressures peers to compete against the real me and glory, and once it is released, it is praised like a tide, and sales are rising, which can be said to be a riding dusty existence in the cost-effective mobile phone market. This phone is the hot spot in the current mobile phone market, known as the king of cost performance, the Redmi k50 series mobile phone.
Why has this phone become the king of cost performance? This should start from the performance and processor configuration of the mobile phone, this mobile phone is equipped with the world's first Tianji 8100 processor, and with the LPDDR5 + UFS3.1 combination, it can be said that the performance of the king of the explosion combination, not only in the mobile phone game running performance, in the mobile phone refresh rate and endurance power consumption are far better than the original Qualcomm platform processor is much better.
At the same time, the mobile phone is equipped with a 6.67-inch Samsung AMOLED direct-faced screen, supporting a refresh rate of 10Hz, which can be more vivid and flexible in the screen performance of the mobile phone, and achieve a step-by-step leap, so that consumers can do vivid and smooth when playing games or chasing dramas, which is a very powerful screen equipment, which is basically invisible in the main cost-effective mobile phone, which can be said to be a dimensionality reduction blow.
In terms of mobile phone photography equipment, this mobile phone is also worthy of praise, the main lens of the mobile phone is Sony's IMX582 lens, and is equipped with OIS optical image stabilization technology, in the hardware and software two-pronged approach, for the user's photography experience escort, to help users take more clear and vivid photos and videos. The mobile phone is also very good in terms of battery life, equipped with a large-capacity battery of 5500mAh, which is longer and stronger than most mobile phones on the market, and supports 67w fast charging, which can quickly restore the state of the mobile phone.
Finally, there is the problem of price, since the targeting of the cost performance of this label, the price of this mobile phone must not be marked too high, and even the price can be equal to the low-end mobile phone, after the release of the mobile phone as speculated, the price of red rice k50 in the two thousand yuan file, it can be said that the peer of the cost-effective mobile phone to do a comprehensive crush, whether it is performance, endurance or from the various equipment performance of the mobile phone, this mobile phone can be equipped with high-end mobile phones to touch the porcelain. This price is very conscientious.
Finally, the basis of the Redmi mobile phone is the cost performance, that is, the balance between performance and price, while the performance is strong, the price is relatively close to the people, which is the charm of the Redmi mobile phone, and it is also the reason why this brand is widely popular with consumers. It can even be said that Lu Weibing is smart. This marketing strategy of Redmi is worth learning from all low-end mobile phone brands in the same industry.
For consumers, cost-effective mobile phones can bring better mobile phone experience, can allow consumers to buy better mobile phones at a lower price, for manufacturers, but also to promote sales, stimulate consumer consumption, is undoubtedly a win-win phenomenon. Therefore, the mobile phone market is not only high-end flagship machines to be sought. How to choose a mobile phone depends on the consumer's own needs and economic conditions.