Marketing skills: You have to think about the customer's problems with the customer's head
Have you ever thought of such a problem: every time you go to see customers, you will always do enough homework, do a good job, think that the plan you give, you must be able to really help the customer, but with the customer, the vast majority will be rejected, encounter a better, euphemistically say some reasons, I will consider it again, wait until I have enough money to say, and finally it will not be done.
In fact, this is a common mistake that many salespeople make, they use their own heads to think about customer problems.
With their own imagination, what is the customer's problem, what methods need to be used to solve, so, according to their own understanding, come up with what they think is a very good solution, to communicate with the customer.
Have you ever wondered how customers will feel when they see the solution you give?
The possible outcome is: why do you think this is the result I need, and the solution you give, are you sure I want it?
The possible result is that it is what you think, it is not what I want at all, and what you say has nothing to do with me, it is someone else's business.
It is also possible that the result is: Don't you just want to make my money, if I promise you, how much money can you make?
If you want to solve this problem, you have to start from scratch, first through communication, collect relevant information, and then through the way of questioning, sort out the customer's needs, confirm with the customer, and then according to his needs, match the solution adapted to it, just like the doctor sees a doctor, first ask where it is uncomfortable, then check and judge, and finally prescribe, take the medicine, so that the program given, the customer will feel that it is tailor-made and meets their own needs. All of this must revolve around the "established facts" confirmed by the customer himself, and what the customer says himself, he naturally will not overturn. At the same time, you want to highlight what problems you can solve for him, what value you bring, so that customers ignore the price and ignore what benefits you can get from it.
Remember, you can't use your own head to think about the customer's problem, but you have to use the customer's head, think of the customer's own problems, so that it is right.
Life is full of learning, learn a little every day, accumulate a little, you can take fewer detours on the road of daily life, I hope my information can help you, thank you for your attention!
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