Recently, a circle of friends sent by an agent under Sardin Holdings shows that Sardin Holding Group issued an official notice saying that it will set up an "anti-epidemic fund" for epidemic prevention and control - all products under Satin Holdings will set up an anti-epidemic fund of 100 yuan / unit for the agent's epidemic prevention and anti-epidemic work.
Injecting "cardiotonic agent" into partners
The author understands that Satin Holdings, located in Weifang, Shandong, an important agricultural machinery town in the mainland, fortunately has not been seriously affected in this round of epidemic and is still carrying out normal production and operation activities. The company's leaders said that Satin has been overcoming the unfavorable factors and various difficulties caused by the epidemic, and has made every effort to provide sufficient supply for agents across the country to ensure the normal operation of agents. From a large aspect, it is also the responsibility of enterprises to help spring ploughing and prepare for ploughing and make due contributions to national food security.
An agent in Jingzhou, Hubei Province, said that Satin's move injected a dose of "cardiotonic agent" into the agents. At present, it is the peak season of spring ploughing production, but due to the impact of the epidemic, many agents in hot areas have demand in the market, but they are limited by the supply of goods, resulting in missing the peak market season. "It also made me realize that Sardin is a reliable company." She said.
In recent years, with its good strategic layout and operational development, Sardin Holdings has become an enterprise group with the integrated development of five major business patterns: power machinery, harvest machinery, construction machinery, financial business and overseas business. It has five major brands of Satin, Geometry, Laputa, Sanji and Jiaye, and has formed a diversified and complementary product series such as tractors, corn harvesters, balers, excavators, and loaders. This not only improves the company's ability to provide users with more solutions and create more value, but also provides more diversified business choices and profit point support for partners such as dealers.
In terms of business and brand, Sardin Holdings is constantly growing upwards and the momentum is booming. The company has signed a contract with the famous film and television star Yu Zhen, cooperated with Gong Hanlin, Gan Ping and other well-known movie stars, and repeatedly appeared on the CCTV channel and other large-scale operations, further increasing the brand influence and popularity; on the product side, cross-border integration, deep ploughing innovation, from the first intelligent inverter tractor to Satin heavy-duty SD3004, Satin "small steel cannon" and other star products, and then to wheel loaders, wheel excavators, micro excavators, corn harvesters, straw balers and other diversified products, It highlights the enduring innovation and competitiveness of Sardin Holdings.
Be a good qualified "corporate citizen"
The so-called "corporate citizen", that is, the civic image of the enterprise in society, is the way in which the enterprise integrates the basic values of society with its daily business practices, operations and policies. As an enterprise, the most basic responsibility is first of all to operate according to law, produce high-quality products, ensure the interests of consumers, and safeguard the interests of employees and partners. This is not only a matter within the enterprise, but also the basis for the survival and development of an enterprise. However, with the development of the times, the goal of modern enterprises can not only stay in obtaining good economic benefits, but also the indispensable goal of practicing social responsibility, being a good corporate citizen, and pursuing social benefits.
Professor Michael Porter, a famous management master and the "father of competitive strategy", has also put forward a widely acclaimed view that shared value, that is, an enterprise must not only realize economic value, but also realize social value, on the basis of social value, more economic value can be realized, and the social value and economic value of enterprises are unified.
Liu Shouxian, the founder of Sardin Holdings, who loves to read and think, deeply agrees with this view. He said that agricultural machinery enterprises should also combine the pursuit of economic and social benefits, such as assuming social responsibility for their industries and regions, driving technological innovation and progress in the industry, improving the ethics of industry services, and making due contributions to promoting employment and taxation of local people in enterprises; actively cooperating with the environmental protection work advocated by the government, saving energy and reducing emissions, and assuming the responsibility of environmental protection; to achieve poverty alleviation through various public welfare activities, growing together with users, suppliers and distributors, and achieving common prosperity.
As a rapidly rising non-road equipment manufacturing enterprise, Sardin Holdings put forward the pursuit goal of "being a brand with temperature" at the brand development conference at the end of 2019, and released the "Sardin Passing On Love" public welfare project at the meeting, until today, from flood relief to material donations for poor children in mountainous areas, the "Sardin Passing On Love" public welfare undertaking activity organized by Satin Holdings has been continuous.
This time, Sardin Holdings has set up an "anti-epidemic fund", which not only allows industry insiders and partners to see the responsibility and deeds of the enterprise, but also allows the partners to feel the strong strength and temperature of the enterprise.
The great "epidemic" shows the great righteousness. At present, Sardin Holdings has practiced social responsibility and corporate responsibility with practical actions, highlighting the strength, spirit and strength of new enterprises in the new era. It is believed that driven by enterprises such as Satin Holdings, more industry enterprises will stand up and raise the overall social responsibility level of mainland agricultural machinery enterprises to a higher level.