On March 10th, at the "Ai Media New Consumption Lecture Hall (Phase 2) and the Gold List Award Ceremony of China's Prefabricated Vegetable Industry in the First Half of 2022" sponsored by iiMedia Research, a world-renowned third-party data mining and analysis agency, Ai Media Consulting released the "Ai Media Gold List| the Top 100 Chinese Prefabricated Vegetable Brands in the First Half of 2022" sponsored by Ai Media Consulting, and Anjing, Chia Tai and Guolian Aquatic Products ranked the top three in the list.
In addition, there are also well-known brands such as Weizhixiang, Meilin, Hengdu, Zhiweiguan, Donglaishun, Daxidi, Guyan, Fucheng, Xinya, Xiaolongkan and so on.
Overall industrial pattern: the industry concentration is low, and the market scale needs to be expanded
From the overall distribution of the listed enterprises, the prefabricated vegetable industry has not yet formed an industrial agglomeration phenomenon, the industrial distribution is relatively scattered, Shanghai, Guangdong, Shandong, Fujian, Zhejiang, Henan, Beijing and other provinces have prefabricated vegetable enterprises on the list.
Among them, the typical enterprise representatives in Shanghai are Chia Tai, Mei Lin, Tang Daren, etc.; the typical enterprise representatives in Guangdong are Guolian Aquatic Products, Guangzhou Restaurant, etc.; the typical representative enterprises in Fujian are Anjing, Ruyi Sanbao, etc.; the typical enterprise representatives in Zhejiang are Zhiweiguan and Maizima; the typical enterprise representatives in Jiangsu are Weizhixiang and Haodexi; and the typical representatives of Henan are Si Nian and White Elephant.
It can be seen that the current prefabricated vegetable industry is dominated by small and medium-sized enterprises, the industry concentration is low, it is still in the stage of blue ocean competition, there is no national leading enterprise, the market scale needs to be further expanded, and the development prospects are broad.
Regional distribution pattern: Prefabricated dishes have become a regional industrial competition, and many provinces have focused on the layout of prefabricated vegetable tracks
Judging from the ranking of the number of brands listed by various provinces, Shanghai, Guangdong and Shandong ranked in the top three.
Among them, Shanghai ranks first in the number of brands on the list, with a total of 18 Shanghai brands on the list; followed by Guangdong Province, with a total of 10 Guangdong brands on the list; the third is Shandong Province, Zhejiang Province, each with 9 brands on the list.
So, what are the unique advantages of these three provinces in the development of the prepared vegetable industry?
As an international and young metropolis, Shanghai has a super high population density and developed cold chain trunk logistics and regional urban distribution logistics, which greatly reduces circulation costs and has an excellent market environment. The rapid development of the prefabricated vegetable industry in Guangdong Province is mainly due to the strong support of the government. In recent years, under the continuous and vigorous promotion of the agricultural and rural departments in Guangdong, and the leading role of a number of leading enterprises such as Guolian Aquatic Products and Guangzhou Restaurant, the Guangdong prefabricated vegetable brand has been successfully launched.
In addition, shandong province, which ranks third, has obvious development advantages in the field of "prepared dishes". As a major province of agricultural products, Shandong ranks in the forefront of the country in terms of total grain output and the supply of important agricultural products such as vegetables, fruits, meat, eggs and milk. Secondly, the strong support of the government is also one of the important reasons. Shandong Province has established an industrial alliance to promote the development of the prefabricated vegetable industry in Shandong Province by aggregating industrial resources. Moreover, the Shandong prefabricated dishes on the table of the Winter Olympics have also successfully attracted the attention of many investors and consumers, further enhancing the brand awareness of Shandong prefabricated dishes. These advantages have laid a solid foundation for the development of Shandong's prefabricated vegetable industry.
It is worth mentioning that in addition to Shanghai, Guangdong, Shandong and other provinces, Zhejiang, Fujian, Henan, Sichuan, Beijing and other provinces are also vigorously developing the prefabricated vegetable industry, the first in the top 100 anjing from Fujian, the seventh zhiwei concept from Zhejiang, the tenth miss from Henan. It can be seen that the competition of prefabricated dishes has become a regional industrial competition, and many provinces are eager to try and have begun to lay out the 100 billion tracks of prefabricated vegetables.
Although the competition in the prepared vegetable industry is fierce, the development prospects are promising
With the increase in the number of entrants, the competition in the prefabricated vegetable market is becoming increasingly fierce. But from another point of view, it also proves that the development of the prepared vegetable industry has broad prospects. Ai media consulting analysts believe that prefabricated dishes in China is just in its infancy, with the help of consumption upgrades, cold chain logistics layout, and Internet diversified marketing, the prefabricated vegetable market will accelerate to the B and C ends at the same time, and then will increase with a growth rate of 20% year by year, and the scale of China's prepared dishes will be about 516.5 billion yuan in 2023.
There will be competition in the market, and it is believed that this competitive pressure will make China's prepared vegetable industry burst out with stronger vitality, promote the overall innovation of the industry and the improvement of international competitiveness, and accelerate the Chinese pre-made vegetable brand to the world.
About the Ai Media Gold List
iiMedia Ranking is a new consumer brand evaluation agency in China under Ai Media Consulting, which is committed to building a scientific and authoritative brand evaluation system through in-depth big data mining and analysis, comprehensive ranking of brands, and providing consumers with neutral and objective relevant brand information and shopping and consumption guidelines.
"Ai Media Gold List | The Top 100 Chinese Prefabricated Dish Brands in the First Half of 2022" uses the iiMeval big data evaluation model to calculate the assignment, and is selected through comprehensive selection of the comprehensive strength of enterprises, online e-commerce platform sales, the media communication situation of the whole network, user word-of-mouth research, and the evaluation indicators of professional analyst teams. The index score ranges from 0 to 100 points, and the higher the score, the stronger the comprehensive strength of the enterprise and the product in the field of existence.