On March 17, Roewe Whale, a new SUV model of the Roewe brand, officially opened pre-sale, with a pre-sale price range of 166,800-19.28 million yuan.
As the first SUV under Roewe's new ME series, Roewe Whale not only breaks the traditional naming rules of the Roewe brand from the naming, but also conveys the signal and determination of SAIC Roewe to evolve to a younger and more personality.
As the name suggests, the new car's styling is inspired by the rhythm of the whale's shape. Especially in the front part, the borderless whale pattern grille design is very eye-catching, the space-time door light group on both sides, through the bold position lamp layout, runs through the entire front face, a large area of lighting area, the visual effect is very special, the recognition is extremely high.
The side of the body adopts a slip-on design, coupled with the front of the front of the car that dives forward, which can give people a sense of movement that is ready to go. Concealed door handles and semi-enclosed wheel hubs are also loaded in detail, which can further reduce the vehicle's wind resistance, which is both technological and practical.
The overall design of the rear of the car is simple, the biggest highlight is the "tunnel gate" tail light group, which uses a through-type light strip with the tail light group on both sides, and the shape looks like a door that can span time and space, which not only effectively widens the visual effect of the rear of the car, but also echoes with the headlights.
Although Roewe Whale is a compact SUV, its body size is not compact, the length, width and height reached 4702mm/1903mm/1691mm, and the wheelbase is 2765mm, which has surpassed its brother Roewe RX5 MAX in size.
Thanks to the larger body size, the Roewe Whale is still plenty of space despite being a coupe. The blue and white color scheme on the interior also creates the feeling of the sea, the Chinese character "whale" on the steering wheel is particularly eye-catching, and there are double 12.3-inch screens that highlight the sense of technology.
Intelligence has always been the advantage of the Roewe brand, Roewe whale is no exception, just like the whale in the ocean has a high IQ, Roewe whale is also equipped with the industry's advanced Internet intelligent system and intelligent driving technology, can be called the industry's smartest fuel vehicle.
At the same time, with the help of the most advanced millimeter wave radar and cameras in multiple industries, Roewe Whale will bring users a multi-scenario NGP intelligent driving experience.
Whales are also a symbol of strength in the ocean, so Roewe Whale will be powered by a 2.0T engine with a maximum power of 170 kW and a maximum torque of 370 N·m, matching an 8-speed automatic transmission.
Red Dot Car Reviews:
Since the release of the new lion logo in 2020, Roewe has opened a brand rejuvenation strategy, and through the introduction of elements such as new national tides, young people have a sense of cultural identity with the brand, and also let the Roewe brand have a higher level of understanding of the needs of young people. Roewe "Whale" is a product tailored for young consumers who pursue trends and highlight their personality.
At the same time, Roewe Whale is also a very big breakthrough for the Roewe brand, which not only subverts roewe's original design language, but also jumps out of Roewe's original product lineage and undertakes the mission of opening up a new market.
According to the product attributes and pre-sale price, Roewe Whale will face strong opponents such as Changan UNI-K and Haval H6S in the future, but from the perspective of known product strength, Roewe Whale still has a very strong competitiveness.