Speaking of "domestic god car", everyone will first think of Wuling Hongguang. Wuling Hongguang is cheap, spacious, and durable, which can meet the needs of the people to pull people and pull goods. Since its listing in 2010, Wuling Hongguang has been welcomed by many consumers with its low price, especially in rural areas, Andi Hongguang vans are the most popular.
Since the date of listing, Wuling Hongguang has maintained high sales, and in the domestic automobile rankings, Wuling Hongguang has also occupied the top spot. However, in the past two years, Wuling Hongguang has suddenly failed to sell, and since 2018, The sales volume of Wuling Hongguang has dropped significantly, with sales falling by 20% in 2019 and directly falling by 70% by 2020.
The former Wuling Hongguang has made other car companies red-eyed, why is it now going downhill? Some people think that it is because people's living conditions have become better now, they have more spare money in their hands, and they only pay attention to face when buying a car. Wuling Hongguang is more like a tool car, compared to cars and SUVs, Wuling Hongguang's sense of grade is very low.
Consumption upgrading is indeed a factor affecting people's car purchase standards, but now many people have not reached the standards of rich people, they only solve the problem of food and clothing. Therefore, this condition is not the root cause of Wuling Hongguang's inability to sell. The reason why Wuling Hongguang has also gone downhill has a lot to do with itself.
First, the design is backward and cannot keep up with the trend of the times.
The main consumer force in the market now is the young group, whose aesthetic vision is very different from that of the older generation. Although the cost performance of Wuling Hongguang is very high, the overall sense of design is very poor, and it is completely unable to meet the appearance requirements of modern young people for cars.
And the predecessor of the van is a "tool car", there is no too high requirement for comfort, Most of the seats of Wuling Hongguang are wrapped in fabric material, and the internal filling is relatively thin, and the riding comfort is poor.
Second, the quality of the car is frequent, and it has been named by 315
Last year, the 315 party had exposed that Baojun 560 had the problem of transmission failure, and some owners reported that there were many stalls during the driving process of the vehicle, and he found a 4S shop to change the gearbox four or five times, but the problem was never solved.
If you go to the complaint website to search it, it is not difficult to find that the number of complaints about Wuling Hongguang is not low, not only the Wuling Hongguang van, but also the wuling newly launched micro urban scooter Wuling Hongguang mini ev, no airbags, serious odor in the car, loose buttons, etc., which make the owner feel difficult to accept.
Third, the configuration on the car is too simple
The price of Wuling Hongguang is between 44,800 and 66,800 yuan, which also determines that the configuration of the car will not be too high. The old Wuling Hongguang cars do not even have air conditioning, no LCD screen, only a radio, and many car owners are sweating hot when driving in the summer.
Nowadays, people are more able to enjoy life, buy a car for the convenience of travel, but also to shield themselves from the wind and rain, when it is hot, they can let themselves have a cool place. Although Wuling Hongguang can shield the wind and rain, but the weather is hot, the car is like a steamer, which is also difficult for many car owners to accept. In the case of other options, everyone has given up Wuling Hongguang.
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