The blockbuster release | the "five dimensions" to analyze the current and future development trends and products of the fashion industry

In 2021, WWD China witnessed the transformation and innovation of the fashion industry in five dimensions: cultural shaping, technological transformation, sustainable fashion practice, business model innovation and product innovation. Many of the achievements of the players in the fashion industry are due to the active or unconscious adaptation to the paradigms and trends of the above five dimensions.

Therefore, in 2022, WWD China will continue to find the changes and new needs that are taking place inside and outside the industry from these five dimensions, and summarize the trends to explore the future development direction of the industry, so as to bring inspiration to brands, consumers, employees and even the whole society.

In the post-epidemic era, committing to product innovation will enable brands to maintain their competitiveness, product power will empower brand power, and brand power will promote brand development. In the face of consumers' escalating consumer demand, brands are also deepening consumer awareness with richer creative content presentation and product innovation, and then close to the minds of the younger generation of consumers. Only in this way can the product power of fashion brands continue to innovate and better cope with the rapidly changing fashion consumer market. WWD