The brand leans over to embrace the young, the company is happy to talk about the transformation of science and technology, Lincoln casts intelligence into a door knocker, and gently knocks on the hearts of young people.
Author 丨 Wu Yu
Edited by 丨 Dahua
Produced 丨 Automan Media
Since its debut at the Guangzhou Auto Show last year, in less than 3 months, Lincoln Z has completed the evolution from a vegetarian to a big V, not only urban young users have turned powder, but also 5,000+ prepaid orders have fallen... It is Lincoln's first domestic sedan, with a choice of i cool and i-enjoy dual models.
There may not be the most beautiful encounter in this world, but there must be someone who makes the most sincere effort to meet. Lincoln Z is the effort to change for the good, the note of rejoicing in the encounter.
1
Z into a grid, ritual full
Wang Xiaobo said that the festival should be celebrated well, and a person should also drink tea well... Our dedication and love for life deserve us to treat ourselves so solemnly.
Chen Anning, President and CEO of Ford China
The sense of ceremony is awe, it is beautiful, it is exquisite, and it is also an attitude. Lincoln, who does not need to bathe in incense, creates a unique sense of ritual for ordinary life.
John Falotico, President of Lincoln Worldwide
Sensing the owner to walk in, the first thing that lights up is the Lincoln star emblem at the front of the car, and then the flashing lights of the headlights and taillights; as the footsteps approach, the 1.8-meter welcome light blanket is unfolded on the side of the door, like the eyes that gradually open after waking up; continue to approach, the hidden door handle automatically pops out, just in time to catch up with the hand ready to pull the door, neither early nor late. Just as the Prince of Wales bowed his head and stepped into the door, the doors and doors would open at his pace — he was the master of life and didn't need to think about opening and closing the doors.
Opening the door of the Lincoln Z, there is another world. The 128-color atmosphere light gradually lit up, and the originally silent body instantly became alive; the full LCD instrument and the central control screen immediately started to play a welcome animation, gently greeting to open a day full of vitality.
Beyond the exquisite craftsmanship of Azimut yachts and the comfortable layout comparable to the Gulf Stream, the eyes are drawn to the 12.3-inch + 27-inch through-line HD panoramic screen. It is not only a "dimensionality reduction blow" that forms design and perception by physical means, but also a small dream that interprets the depth of the universe with "Lincoln Nebula" and reaches the bottom of the heart.
When a person sits alone in the car, you can listen to the whispers of the clouds and the moon, you can watch the stars shining in the sky; when two people are speechless in the face of holding hands, hoping that someone will have eyes flashing to tell you the story of romance and love...
When a guest is seated in the co-driver position, the car machine will also do the start welcome page, reduce the music volume, and disconnect the owner's Bluetooth. The last point is especially intimate, avoiding the display of sensitive information and protecting user privacy.
Lincoln Touch smart control panel is a hidden DJ menu, in addition to 5 dynamic modes for users to directly choose, but also according to the music style played in the car in real time to adjust the style of the ambient light, dynamic and static tension, can be seamlessly switched.
Lincoln Z also offers the "Space-Time Secret Message" function, 4 templates to choose from, no more than 20 words of text, pop up at a preset time, on a special day, for a special he (her) to bring small surprises.
2
Z is full of pride and more satisfied personality
When the needs of food and water, safety and order are met, people begin to try to build emotional connections, to find value and respect. Personalized expression, while injecting fun into life, is also an exploration of value and respect.
Mao Jingbo, President of Lincoln China
When Lincoln Z was born young and elegant, he had both the beauty of nature and the wings of soaring, but also the beauty of the inner realm and human nature.
The body length of nearly 5 meters and the sneakback shape of the coupe concept provide a stage for young and passionate design expression and the natural beauty of Lincoln Z. The large size of the Lincoln Star Star Front Grille, like the Galaxy stars sprinkled on the front of the car, is highly recognizable; the newly designed through-type headlights extend the visual width of the front of the car, making the whole car more transcendent; the Super Red ultra-red through taillight at the rear of the car is composed of 285 LED light beads, and the beauty of technology is unforgettable.
Since Lincoln adopted the cross star logo as the brand logo, American luxury has been inextricably linked to the vast starry sky.
This time, Lincoln innovatively adopted a human-computer interactive interface named "Lincoln Nebula" in the car, which raised the lincoln Z's technology experience to a new height and reinterpreted elegance and quality. Galaxy gives designers inspiration and transforms them into visual enjoyment and interactive experiences on the central control screen.
In addition to the "same screen and one display" mode, users can also choose to show the beauty of technology in the split-screen mode: display navigation information for the main driver, provide movies or projections for the co-driver (Bluetooth support); if you click the "Swap" button, the split-screen content will also be displaced in an instant, which is convenient for the main driver and passengers to view.
"Lincoln Nebula" also uses a large number of design elements of pictures and shortcut buttons, card-style interaction to flatten the menu; it also allows users to customize 9 cards, from navigation, telephone, to smart parking, roadside assistance, to enjoy the atmosphere, smart travel... The most intimate thing is that the owner can not only set the winter/summer mode, automatically trigger the air conditioning temperature, seat heating/ventilation, but also regularly open the work/commute mode, navigate to the company in the morning, massage the waist and legs full of blood to start work; navigate home at night, soothing fragrance and easy home.
These seemingly trivial small settings bring small satisfaction and joy to the user, and also make it "my Lincoln" in seconds.
3
Z is at leisure, tacit understanding has surprises
The best moment of life may not be the storm when starting a business hard, nor the travel of the terroir and the heart, but the tacit understanding of silence is better than sound at this time. That tacit understanding is silent and unobtrusive, but it has a power of its own, reaching the depths of the soul.
From pushing oneself and others to experience, the line changes from the inside out, Lincoln Z with the intelligent digital assistant created by the heart, to bring users "understood" small pleasure, pampered small surprises.
Lincoln Design Director Mr. Kemal Curic
The performance of automotive products and electronic products is constantly upgraded, and the functions are constantly stacked, but the instructions are rarely read, and it is always temporary to hold on to the Buddha's feet and thirst to dig the well. Since it was impossible to change the habits of users, Lincoln Z changed the time to provide support.
Voice control coordinated by the "Intelligent Digital Assistant" is a highlight of the Lincoln Z, from sunroof/sun blinds, air conditioning/fragrance, to vehicle status viewing, driving mode adjustments, and even steering wheel heating, seat functions... All can achieve voice control; and music, telephone, and navigation can be "wake-free", and truly control "no hands".
With the help of big data learning and artificial intelligence technology, Lincoln Z's voice interaction can cover 72 kinds of vertical semantic recognition, which can not only achieve multi-intent, multi-round interaction, such as real-life dialogue and communication with users, but also can achieve second understanding without delay, so that users can travel long distances "not alone".
In terms of active safety, lincoln Z sets a new benchmark for the luxury car segment in which it is located. It is equipped with the Lincoln Co-Pilot360 2.0 intelligent driving assistance system, which is the first time it has been equipped with a Lincoln model, and has the unique L2+ level of automatic driving assistance in the same class.
In a specific section of the road, the system will prompt the driver to turn on The Lincoln ActiveGlide Active Driving Assist, ensuring that while the driver is looking at the road ahead, the vehicle starts the L2+ assisted driving state; in this mode, the vehicle can not only automatically follow the car, automatically maintain the lane, but also automatically adjust the maximum speed limit according to the road speed limit information... At present, Lincoln Z can use the L2+ level assisted driving system on more than 400,000 kilometers of roads across the country, and the nationally defined highway and rapid roads have been basically covered.
The APAP one-button parking system is a "benefit" for novices. Regardless of whether the selected parking space is a vertical "non-type" or a "type one" on the side of the road, the driver only needs two operations - the gear lever switches to the neutral gear, and the active parking button can be automatically parked in the parking space, and the driver is relieved and at ease.
The iACC Intelligent Adaptive Cruise and PCA Collision Avoidance Assist system make the Lincoln Z smarter. The former can achieve adaptive cruise in the full speed range, with lane center function, and can also automatically set the cruise speed according to the map speed limit information; the latter includes emergency braking assistance in front, reversing, and steering, providing a full range of safety protection for the owner.
At the new Lincoln Z listing conference on March 12, the new Lincoln Z and B station joined hands to create a new form of meta-universe live broadcast, the first theater-style live broadcast room scene, to create a new experience of customized 3D physical bullet screen, to achieve real-time controllable bullet screen for the first time, and to instantly fill the interactive experience of the new Lincoln Z listing conference, creating a new benchmark for live broadcasting of the conference.
And those seemingly ordinary small settings and small joys, careful thoughts and small understandings, small DJs and small surprises, make Lincoln Z a unique and indispensable little partner in life.
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This article is the original manuscript of Automan Media
Unauthorized reproduction is not permitted
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