Anchor: Bracelets like this are cut out, and they are all millions of dollars.
Anchor: They all say do activities today, don't ask me for this price in the future.
In the Yongde Xiang Jade Live Broadcast Room, there are three live broadcast rooms that carry out 8-hour uninterrupted live broadcast at 7 o'clock every night. During each live broadcast, the anchors emphasize to the fans from time to time their factory owner identity and price advantage.
Anchor: I can give you the price, but I can't give it outside, because it is our own mine, our own material.
Anchor: Our family's factory produced it, today I directly lost money, I can touch my conscience and tell you, really, the finance told me that it is a sticker.
Anchor: The three less live broadcast rooms have leaked to everyone.
"Leaking" again and again, so that fans continue to pay money to place orders. However, fans do not know that behind the lively emerald live broadcast, there are actually many hidden secrets. The reporter was recruited as an anchor to enter the Yongdexiang live broadcast room, and when the anchor Sasha broadcast live, he emphasized his factory owner identity to the fans from time to time.
Anchor: My family has opened a jewelry factory, and I have been making jewelry since the 90s, and I can take you to my factory another day.
But what is the real situation? Anchor Sasha admits that her identities are all made up.
Anchor: These are all made up and blown. How bold the people are, how productive the land is.
Reporter: What did Sasha do before that?
Anchor: Do the anchor.
There are three few anchors, and when the live broadcast is a posture of a senior person in the industry.
Anchor: Sanshao opens a physical store offline, does his own wholesale, and does his own supply chain. I used to sell fake gold.
Why hollow out your mind and make up your identity? The company's marketing executive explained why.
Yongde Xiang Jade Live Broadcast Room Market Supervisor: You want to build what kind of person you are, and then how do you make others believe, when he believes in you, you can sell anything you can sell, you will sell it with a piece of.
Identity is fabricated, so what is the so-called factory price of loss-making and leakage price?
This anchor borrows a sample sheet to uncover the secrets. The borrowing price is the purchase price of each piece of goods, and the table shows that the price of this Buddhist gong is 199 yuan, and the actual purchase price is only 88 yuan.
Anchor: The Buddha gong with green ice, the mall sells more than 4,000 yuan, 198 yuan.
Comparing the borrowing sample table, the reporter found that the final transaction price of the goods sold by the anchor in the live broadcast room is generally about twice as high as the borrowing price. The fabricated factory price, the loss price, and the leakage price are only used to fool fans into placing orders.
In the live broadcast under the banner of high goods and low sales, what is the quality of these jadeites? The reporter learned that the Yongde Xiang jade live broadcast room sometimes sells some jadeite from Guatemala, the quality is poor, the industry is referred to as "dangerous materials", the price is only about one-tenth of the Myanmar jadeite.
Yongde Xiang Jade Live BroadcastIng Deputy Director: Obviously it is a jade dangerous material, then you don't have to say that Myanmar will be fine, right?
Anchor: Wrong guidance material, these are our little routines.
Shi Lipai is a large live broadcast company, with three live broadcast bases, more than 20 live broadcast rooms, the main purchasing model, the owner of the goods invited to the live broadcast room, the anchor for the fans on the spot bargaining.
Anchor: Bomb it for me, 2980 yuan, 528 yuan on, is it leaky enough? More than 500 yuan.
Owner: Wow, you're crazy, buy sweater pants for more than that.
The anchor slashed a knife, the owner of the goods was cut bitterly, and before he agreed, the anchor sold the goods strongly.
Anchor: 18800 yuan.
Owner: Hey, I really don't give you a light rain, this really can't be written.
Anchor: 18800 yuan, deduct 6.
Cargo owner: Hey, what do you mean?
Anchor: Touch your hand and I'll chop you up.
How could a very reluctant cargo owner agree to the anchor selling the goods forcibly? In the live broadcast room, the reporter found that the jade jewelry brought by the merchant owner was marked with a code that combined numbers and letters, and the owner told the reporter that these codes were actually price codes.
Reporter: This is the code, just ok?
Shipper: Right.
Shi Lipai Live Trainer: The shipper will make a reserve price on his calculator.
Whenever the anchor picks up a piece of goods ready to bargain for the fans, the owner of the goods will quote a particularly high price at the same time, will play the base price represented by the secret code on the calculator, quietly show it to the anchor, and then, both sides will bargain one after another.
Where do fans know that this bargain is actually a double reed performed by the anchor and the owner.
Shi Lipai live trainers: They acted very realistically. Like our anchor, in fact, it is also an actor, the protagonist in the script, the one who helps you sell goods, is your supporting role.
In order to make this bargaining double reed more popular, the cooperation of the water army is indispensable in the live broadcast room.
Shi Lipai live trainer: You see the person holding a row of mobile phones, it is the water army, it is your childcare, the person who helps you set off the atmosphere.
Shilipai Jade Live broadcast is mainly direct transactions with cargo owners, and some live broadcast rooms in Yunnan have moved the bargaining scene to the place of origin - Myanmar.
Anchor: You see, you see.
Anchor: What's that? What another wave of high goods!
Chengze Jade claimed that the Mandalay mining area in Myanmar bargained on the spot and purchased for fans.
Anchor: The first batch of goods will give me a circle of fans, 500,000 kyats, 2250 yuan. I don't like pulling you know? I don't love, I don't like people to pull prices for me.
Is this bargaining scene really in Myanmar?
While the live broadcast was in progress, the reporter walked into Chengze Jade's office building on Lifeng Road in Chenggong District, Kunming City, and was surprised to find that the so-called mandalay mining area in Myanmar was in full swing here.
Anchor: Everyone, 500,000 kyats.
Chengze Jade, in the live broadcast room to create a Myanmar jadeite trading market, the scene is pasted with Burmese posters, jadeite wrapped in Burmese newspapers, the owner of the goods dressed in Burmese clothing, repeating a few half-baked Burmese language, there are several live broadcast rooms are under the banner of myanmar Mandalay mining area on-site bargaining, live broadcast at the same time.
Reporter: Where are you from?
Cargo owner: I am from Dongchuan District, Kunming, Yunnan.
It turned out that Chengze Jade's so-called Myanmar mining area bargaining and purchasing on the spot were actually acting in this office building in Kunming.
Chengze Jade Live Anchor Trainer: We, the cargo owners, are all actors we find ourselves, and the cargo owners are all our people to act and pretend.
Compared with the on-site bargaining in the Mandalay mining area of Chengze Emerald Myanmar, there is also a more exciting and crazy live broadcast. Through this link, the reporter entered a live broadcast room of the fire platform and saw a thrilling scene.
Anchor: We're now heading to the border.
Fellow Traveler: This side used to be Myanmar, right? You see.
Anchor: There used to be another level here.
Fellow: Levels.
The anchor claimed to be risking his life, carrying millions of dollars, and shopping for valuable jadeite rough on behalf of fans on behalf of the China-Myanmar border.
Anchor: Now I'm trading at the border, and they're smuggled in.
After connecting with the Myanmar cargo owner, the anchor began to inspect the goods and bargain.
Anchor: an ice seed, a light water, a price brother. Get ready, come. Weighs 14 pounds, 14 pounds! Liu Haige, come, a price of 17800 yuan, deduct 1.
Fake Stowaway: You're crazy.
Counterfeiter Companion: Just kidding.
Fake stowaway owner: Just kidding, it's a price that can't be sold.
Anchor: 17800 yuan, material I take home.
Fake smugglers go along: can't sell the boss, can't sell.
Fake stowaway owner: Can't sell, can't sell.
The rough stone with an opening price of 160,000 yuan was directly cut to 17,800 yuan by the anchor, and in an instant, the rough stone was snatched away by the fans.
Stimulating smuggling scenes, low-cost first-hand sources, live broadcast rooms are getting hotter and hotter. The screen showed that about 8,000 people were already watching.
Next, the rough stone, which cost 2 million yuan, was directly cut to 190,000.
Anchor: Don't give me a grinding chirp, scream.
Fake stowaway owner: 2 million yuan, 2 million yuan.
Anchor: 2 million yuan, 2 million yuan.
Fake smuggler: How do you beat people?
Anchor: Don't say so much, come on, dude get ready.
Fake stowaway owner: Don't look at me, it's too fierce.
Anchor: 190,000 yuan, deduct 9.
Fake stowaway owner: This is not good.
Anchor: 190,000 yuan, take it, take it, take it, help me grab that one.
Several rough stones were robbed, the owner was abused, and after the goods were snapped up by fans, there was a dramatic scene, and the owner took the anchor to another location and began to dig for treasure.
Anchor: It's all high goods, right?
Fake smuggler: Yes, it's all high cargo.
Anchor: Dig it out, dig it out.
Anchor Peers: Cut it out.
Anchor peers: A lot of them.
Anchor: Oh my goodness.
There was another violent beating, and the cargo owner's entourage was even tied to a tree.
Anchor: Tied.
Fake owner companion: Don't hit my boss, don't hit my boss.
For several days in a row, the reporter has been paying attention to the live broadcast of the rough stone transaction on the Myanmar border, and the scenes are all the same, smuggling and smuggling are the same, and the anchor can cut the price for the fans to a very low price.
This live account belongs to Tengchong Luowang Jewelry Company, and the reporter found the company in the villa community behind a hot spring hotel.
Reporter: Our live broadcast room is also acting?
Customer service supervisor of Tengchong Luowang Jewelry Co., Ltd.: The same, all the same. We sowed this on the mountain, because what we told the guests was about handing over to the old Burmese and smuggling.
The person in charge of Tengchong Luowang Jewelry Co., Ltd.: We went to the mountains to fight wild.
It turned out that the so-called border smuggling trade was actually staged in the mountains near Tengchong City, and it was also called shangshan and wild. So, where did the rough stones sold in the live broadcast room come from?
Tengchong Luowang Jewelry Co., Ltd. customer service: rough, we went outside to borrow.
The reporter learned that many of the rough stones sold in the live broadcast room are generally borrowed from the market, and after being photographed by fans, they will not send the rough directly, but induce fans to make finished products, and then find a cheap finished product in the market that looks roughly equivalent, send it to fans, they call it distribution.
Jade Rough Live Broadcast Practitioner: Why give him back the goods? Because I had the goods, I told him clearly that this stone had been cut and had no need to return it.
It turned out that the rough stone taken by the fans during the live broadcast was just a prop.
Under the mode of smuggling and smuggling, how can it be broadcast live on that fire platform? The business leader of the Tengchong area of the live broadcast platform told reporters that only the targeted crowd with the link sent by the customer service can see it, and it is difficult for ordinary people to find it.
The head of the business of The Fire Live Tengchong Area: Basically can't find it, this small program is hidden, only invited customers can see. And you can do a one-time link, and when you get to the next live broadcast, it will not work.
The reporter could not find any live video on the fire live broadcast platform, which made these live broadcast rooms fool fans and become unscrupulous.
Reporter: How many live broadcast rooms do we make rough stones?
The head of the business of The Fire Live Tengchong Area: There are more than a thousand, basically all of which are mainly atmospheric acting.
(CCTV Finance)