Recently, Redmi officially released news that The Redmi brand mascot Kino & Hoho will incarnate the Redmi trend limited edition blind box, with a total of 9 fierce images and a limited edition of 40,000. It is understood that the Redmi trend limited blind box will be launched at the press conference on March 17, 2022.
In fact, as early as 2019, Redmi brought consumers a new brand image of the devil KINO, which means that the appearance is proud and the heart is warm and melting, which is the same as the core strategy of Redmi mobile phones. In the warm-up campaign, Redmi also said that Kino & Hoho "represents the desperate 'Great Devil' spirit".
Previously, Lu Weibing, general manager of the Redmi brand, confirmed that the launch of the Redmi K50 flagship series will be officially opened at 19:00 on March 17. According to Lu Weibing, the K50 series is beyond imagination, will use Tianji's annual dual flagship chip, provide hard-core all-round experience, and a heroic lineup, and will usher in another breakthrough in the positioning of the K series.