Players who like to play games must be accustomed to the "fried cold rice" model. Whether it is a console game manufacturer or a traditional online game manufacturer, there are many traditions that like to talk about the old IP and old games that have been turned over in the past to pick up and pick up and continue to be on the shelves. First, this saves time and effort without costing additional costs, and second, it can squeeze the value of IP as much as possible and maximize benefits, especially some game manufacturers who do not want to forge ahead and hold a game IP for more than ten or twenty years, especially good at this.
For many domestic gamers, NetZen Company is not an unfamiliar name, this Korean online game manufacturer once shocked four with "Miracle MU", becoming another popular end game representative across the country after "Legend of Blood". Unfortunately, since "Miracle MU", the company has hardly come up with enough products, although it has launched "Miracle World", "Ninth Continent" and other products in the future, but they have reached the height of "Miracle MU". In the past decade or so, NetZen has completely degenerated into a company that relies on "fried cold rice" to survive, focusing on creating various "miracle" products and harvesting players' wallets with the help of feelings.
It may be that the cold rice of "Miracle MU" is too much fried, not long ago, NetZen finally remembered the game "Wonder World", so, not long ago, Net Zen quietly launched a "sequel" called "Wonder World: Classic". It is said to be a sequel, but this game is still based on the original content of "Wonder World", but the interface gameplay is adjusted to suit the habits of players, and the original support for Chinese. Although it is still a cold meal, it still attracts the attention of many domestic players, but when the game is launched, the players' original expectations have turned into disgust.
Originally, although "World of Wonders: Classic" originally supported Chinese, it unexpectedly carried out the operation of the lock area in the country, and the quality of the game server did not dare to compliment, and it directly collapsed on the day of the launch, and even the official website appeared the word maintenance, and the game that was originally expected to be opened on Thursday could not be launched until Sunday. This made many netizens very angry, said: A game more than ten years ago to change the UI came out to continue to cut leeks, we endured, the lock area is still collapsed is how many meanings? Can I use dim sum to cut leeks? Thanks to us for looking forward to Korean games so much, you are also too angry!
In fact, although it was once the leader of the domestic and even the entire East Asian online game industry, but due to the size and development of the domestic market, the Korean game industry has long been in a bottleneck, and there is no future to speak of. In stark contrast, the domestic game industry has developed rapidly – not only have mobile games become the world's leading existence, but even traditional terminal games have crushed the Korean online games that were once on the top.
In fact, the reason why the domestic game industry can develop, the most critical factor is also the fierce competition in the game industry, such as the last martial arts online game masterpiece on the market at present, "Against the Cold Water", this game in order to stand out in the "strong neighbors around" martial arts online game market, its developer NetEase invested a lot of manpower and material resources, only from the game project to the listing took a full five years, and the development team in order to create the most historical game world, but also to "Song History" and a large number of essays describing the customs and customs of the Song Dynasty, Under the information of a total of hundreds of thousands of words of information on the history of the Song Dynasty, we tried our best to restore the game according to historical facts, and strived to let players experience the wind and bones of the Song Dynasty era a thousand years ago across the screen.
Even after the game is launched, the pressure of competition still exists, "Against the Cold Water" in the more than three years since its release, has maintained a huge R & D team of more than 200 people, constantly enriching and improving the playability of the game, not only the popular "self-propelled chess", "eat chicken", "open world" and other gameplay strange into the game. This way of continuously improving the playability of the game and adapting the game to the player rather than the player can meet the needs of the majority of players as much as possible and get more support.
On the one hand, it is constantly exploring the playability of the game under the pressure of competition, and on the other hand, it is guarding the old IP of more than ten years ago crazy fried cold rice and cutting leeks. Do you think the "offensive and defensive translocation" of Chinese and Korean online games is reasonable?