Originating from Britain, standing in football, carrying the love of this sport, the century-old brand Umbro Umbro has fully upgraded and returned to the Chinese market. As an urban sports lifestyle brand with centuries-old heritage and new British taste, expressing "spontaneous true self", Umbro looks forward to sharing its unique football philosophy and sports fashion concept with more Chinese consumers, and is committed to allowing every Chinese consumer to enjoy a personalized sports lifestyle of spontaneous self, natural health and quality.
Classic returns, century-old Umbro reinvents its glory
In 1924, Umbro was founded by the Canfris brothers in Manchester, England. Over the past 100 years, Umbro has been deeply involved in football, witnessing countless glorious moments with many legendary teams, players and everyone who loves football, including Brazil winning the 1958 and 1962 World Cups, England winning the world cup for the first time in 1966, and the "Red Devils" Manchester United winning the triple crown title in 1999. England players Alan Shearer and Michael Owen have also worn Umbro to become a legend.
Nearly 100 years of historical heritage, so that Umbro know its own roots and traditions. As a pioneer of soccer equipment, Umbro loves the sport and the story behind it, and actively reaches out to every individual who loves soccer. Not flowing on the stadium of wonderful competition, Umbro is to football culture as the core of the brand, focusing on the relationship between people and sports, continue to promote the development of football culture, and bring it into daily life, with a spontaneous and pure attitude and a vivid and interesting way, to help everyone understand football and enjoy the joy brought by sports.
Today, Umbro upholds a century-old classic, providing consumers in more than 100 countries and regions, including China, with a full range of football, professional sports and lifestyle products. Not only that, but Umbro also provides professional sports equipment including clothing, shoes and training supplies to more than 120 teams worldwide.
Beyond the pitch, the Dior of football
Umbro is rooted in football, but not only in football. As a Dior in the football industry, in addition to deeply cultivating the professional sports field, in recent years, Umbro has continuously opened up the field of sports life and fashion trends, and has launched a series of co-branded products with many well-known fashion trend brands such as Off-White, Vetements, Palace and Supreme. Based on the classic British retro style, Umbro integrates football genes and unique innovative personalized designs, injecting more young fashion vitality into this century-old British brand.
All along, Umbro has insisted on quality above all else. In terms of product design, Umbro is loyal to its own tradition, and on this basis, it constantly improves its craftsmanship and leads the new British style in a bold and simple way. At the same time, Umbro focuses on consumer needs, accurately understands its core demands, and adheres to the use of high-end high-quality fabrics and cutting-edge manufacturing processes to bring consumers a comfortable wearing experience. Penetrating into every detail and constantly pursuing innovation, Umbro strives to integrate the knowledge and understanding of sports and life accumulated over the past 100 years into the product, so as to consolidate Umbro's positioning as a football player with both personality and quality.
Umbro believes that football is not just a sport, it is also a culture that affects the world and is a reflection of a way of life. Therefore, Umbro hopes to polish high-quality products through the understanding of football and the touch of fashion trends, combined with centuries-old precipitation and modern design technology, and create an urban trend based on football culture.
In 2022, Umbro returned to the Chinese market under the name of "Yin for Love", combining the century-old heritage and the new British taste, perfectly combining sports and fashion, and is committed to creating an urban sports lifestyle brand with football genes in the Chinese market. In addition to launching a professional sports product line with a deep history of football, training and running, Umbro will also bring Chinese consumers sports leisure, 1924 series of high-end products and many brand co-branded products.