Keywords: game TV
· More and more gamers are thinking about a new gear option this year – gaming TV.
In the past two years, under the catalysis of factors such as next-generation consoles, new out-of-home access devices and cloud games, a new species of "game TV" has emerged. Compared with mobile phones and monitors, they have larger screens, more exquisite picture quality effects, more immersive audio and picture experiences, and more diversified game scenes, making the emerging category of game TELEVISION stand out. According to Jingdong home appliances related data, 2021 annual game TV sales soared 27 times compared with 2020. It can be said that a new "big screen game tv generation" has been opened.
Gaming TV sales in 2021 soared 27 times compared to 2020
Do you also need a gaming TV?
Keywords: new track
Over the past year, cloud gaming has experienced an unprecedented "wild growth", providing players with a variety of new play scenarios to choose from. For example, Tencent's Start Cloud Game, "G Fat" The Steam Link, etc., can provide cross-screen cloud game solutions from small to large, which further spawns the experience upgrade needs of game users from "small screen" to "big screen". Players' desire for richer game scenarios, lower barriers to entry, and larger, more immersive gaming devices deserves to be met. And gaming television is the carrier that undertakes this demand.
Recently, IDC and the Chinese Academy of Information and Communications Technology jointly released the "In-depth Observation and Trend Analysis of the Global Cloud Game Industry (2022)". The research report pointed out that the rapid development of cloud games has brought huge dividends to smart TVs as entrances and terminals, and game TVs have become one of the most important market segments in the TV category, and it is also an important factor for TV brands to stand out in the stock era.
For the TV industry, the game market has also opened up new segmentation track opportunities. In July last year, we jointly issued the "Research Report on the Needs of Game TV Users" together with the China Electronic Video Industry Association. The report shows that the people who pay attention to game TV obviously show the characteristics of high income and high education, and have strong consumption power, which shows that game TV does have great incremental potential. Relevant analysts said: "Between TV and games, the scene and the product have produced a two-way demand, the scene catalyzes the product progress, the product catalyzes the scene experience upgrade, and the importance of game TV as an important part of game entertainment is self-evident." ”
High-end users have a strong demand for gaming TVs
Keywords: high performance
Not only cloud gamers, but also the needs of console games with a wider audience (Sony PS5, Microsoft XBOX, Nintendo Switch), pc gamers are also shifting to gaming TVs. Perhaps the first to smell this trend may be graphics card manufacturers.
From the large-screen TV equipment to be certified by NVIDIA G-Sync and AMDFerr sync, and then to the new RTX 30, Radeon 6000 series graphics cards with standard HDMI 2.1 interface, gaming graphics card manufacturers for the big screen offensive can not be described as fierce. Their intentions are also very obvious: "Can the TV be played on a PC?" No problem! ”
* The 30 and 6000 series graphics cards were released in 2020, when the HDMI 2.1 interface in the display product group has not yet been popularized, and even today, the main service object of the HDMI 2.1 interface is also the TV.
Combining the needs of users, game consoles and graphics cards, it is not difficult to conclude that the "three highs" will become the demand points that gaming TVs need to solve, that is, high refresh rates, high resolutions, and high data throughput. In other words, high performance.
At present, Sony, Samsung, LG, Skyworth, Hisense, TCL and many other domestic and foreign head TV brands have stepped into the game TV track. Taking Skyworth as an example, as early as 2020, it keenly smelled the core needs of game e-sports users, and aimed at the needs of the "three highs" display screen of the crowd, and launched the "Skyworth Game Equipment" series with the "flagship game TV + professional e-sports display" product matrix to preemptively occupy the game equipment track.
The reason why Skyworth can quickly enter the game track is not unrelated to its leading position in the field of display technology. Skyworth game equipment with four links from screen body, chip decoding, signal transmission to screen dynamic optimization fully supports the "full real 120Hz" with high refresh rate of 120Hz and core display technologies such as Skyworth 30+ picture quality adjustment and Skyworth AI image quality engine, providing users with the ultimate game experience without delay, no smearing and deep immersion, which is deeply in line with the game usage scenarios.
Take the Skyworth S82OLED TV, which was popular with players last year, equipped with a new generation of 4K 120Hz OLED screen body, the application of Skyworth's exclusive 30+ picture quality adjustment technology, support △ E 0.86 high color accuracy display, 1.5 million:1 ultra-high contrast and 99.17% DCI-P3 wide color gamut; at the same time equipped with flagship SoC, HDMI2.1 interface and WiFi6, as well as Skyworth AI quality engine, can achieve the whole process from transmission to chip decoding, to screen display optimization of the whole 4K 120Hz high brush effect, also support the whole VRR variable refresh rate and 0.1ms high-speed grayscale response, fully meet the "three high" configuration requirements of gaming TV.
And, with the development of rendering-level game engines, the scenes presented by games have become more complex. For example, "Dark Souls", "God of War", "Eldon's Ring of Law" and other works, its sophisticated game screen scenes have higher requirements for the performance of the display device. Excellent gaming TV can exert a stronger sense of immersion and visual impact in the presentation of game scenes. Skyworth S82 can not only achieve strong visual impact with the high contrast brought by OLED when presenting complex lighting rendering scenes, but also can stabilize the picture without smearing, creating a stronger sense of immersion and visual impact for players.
Write at the end:
From the perspective of the market, the game scene is an important growth point for the outbreak of TV products. As an emerging track of smart TV, game TV is bound to produce new users and market size, and the huge incremental potential of China's game market is very likely to become a huge variable affecting the trend of global game TV.
At the same time, domestic TV manufacturers have also seen the opportunity to focus on the market segment of game TELEVISION. With strong TV performance strength and deep cultivation of the high-end TV market, skyworth mentioned above may have the potential to become the flag bearer who carries the banner of the rise of game TELEVISION.
From the player's point of view, the outstanding advantages of game TV high image quality, high immersion, and multi-scene adaptation will bring players a higher level of gaming experience. If you're a player looking forward to a better gaming experience, now, at least start paying attention to gaming TV, and you may really be inseparable from it in the future.