Since its inception, the positioning of the Euler brand is a car brand that is more aimed at female consumers, and Euler's models have always been loved by female consumers with their cute and cute shapes. This time we want to talk about this car is the first female exclusive car - Euler Ballet Cat after the release of the brand positioning of Euler Automobile's "Love Women More".
In the current automobile market, most of the models are designed around male aesthetics or neutral aesthetics, even the MINI and Beetle, which were previously sought after by female consumers, are not completely from the female perspective, female psychology and physiology, but through the appearance and interior design, color and other elements to win the love of female consumers, but in the physiological, emotional and other application scenarios can not meet the full needs of women.
Why is Euler focusing on female consumers? In addition to setting the best record in the history of the Chinese Winter Olympics, the Beijing Winter Olympics, which has just come to an end, is also the highest number and proportion of female athletes in any previous Winter Olympic Games. At the Women's Asian Cup, the Chinese women's football girls withstood the pressure and held the cup again after 16 years, proving to the world the excellent inheritance from the "sonorous rose".
With the rise of women's power, but also with the improvement of economic level and the awakening of self-awareness, economic independence, spiritual independence, and independence in life have become synonymous with contemporary women. In the car consumer market, the proportion of women is gradually increasing, so Euler responded to the situation and launched the first female exclusive car - Euler Ballet Cat.
What is a "ballet cat"?
Ballet is a classical European dance, the most important feature of ballet is that the actor performs with tiptoes to the ground, so it is also called tiptoe dance. Ballet is recognized as one of the arts that perfectly embodies the feminine spirit, so Euler Ballet cat light can grasp the meaning it wants to express from the name.
The appearance of the Euler ballet cat continues Euler's consistent design style, and the overall shape adds a retro style on the basis of Q Meng. The aesthetic concept of "elegant rejuvenation" brings the curved beauty of the female feminine curve to the ballet cat, while the ballet cat series adopts a low-saturation Morandi color scheme, giving people a soothing and elegant feeling, with a sense of luxury, matching the gentle beauty of women.
The charging ports are located above the wheel headers at the front of the car, with the slow charge on the left and the fast charge on the right. There is a pattern of a small cat meat pad in the charging port position, which can be automatically opened and closed at one press, which is very advanced. The shape of the headlights, wheels, bumpers, door handles and exterior mirrors is extremely retro, and the chrome decorations all over the surface give the whole vehicle a rather eye-catching sense of sophistication.
On the side of the body, the silhouette of the vehicle shows a nearly semi-circular arc, while the front and rear lines are also clean and neat. There is also a very interesting design at the rear, and the slightly upward-looking small tail wing shape brings a bit of lively and jumping feeling to the sneaky rear.
In terms of interior, the Euler ballet cat, known as the "treasure girlfriend", takes the retro luxury style as the main design style, and also adds a large number of chrome metal embellishments, lcd meters, air conditioning outlets, central handrails, etc. are elliptical to form a harmonious design response.
In terms of details, Ballet Cat has a lot of brushstrokes designed for female drivers, such as the development of a 370 mm diameter female-specific steering wheel based on the characteristics of female shoulder width and palm size, reducing the fatigue of female users' arms when driving. At the same time, combined with the width of the female human back, the well-designed narrow shoulder seat backrest fits the female sitting posture, which is very wrapped and can effectively alleviate the fatigue of female drivers.
For example, for bad rain and snow weather, Ballet Cat has prepared a "wind and wave mode", which can automatically open wipers, double flashes, headlights, air conditioners, etc. according to the size of the rain. There's also "Lady Mode" that automatically recognizes complex road conditions, allowing female drivers to enjoy lighter, more free-wheeled handling.
As a car designed for female consumers, Euler Ballet Cat can be called a perfect "treasure girlfriend" model in both appearance and interior, and this static tasting also reflects the creativity and sincerity of Euler as a car company that truly thinks about female consumers. Dear female friends, is the Euler Ballet Cat the perfect "treasure girlfriend" in your heart? Come and let us know in the comments section!