BYD Dolphin is the first production car based on the e-platform 3.0 and the first model to adopt the design concept of "marine aesthetics". In addition to solid technology, good value for money and high value, Dolphin's unique and attractive color combinations are also praised by users. Now, according to market feedback, Ocean Network has added a new dolphin knight version of the "honey orange" color matching to meet the needs of more users.
As of the end of February, the cumulative sales of BYD Dolphin, a "100,000-level pure electric boutique" that have been listed for half a year, have reached nearly 50,000 vehicles. According to the data provided by BYD officially, in Dolphin's existing color scheme, nearly 40% of users choose "honey orange". Because of the 130kW "steel cannon grade" power and the better intelligent driving experience brought by the DiPilot intelligent driver assistance system, more than one in five users who purchased BYD Dolphin chose the top-matching knight version.
Of all the colors, orange best expresses warm and active energy, still has high visibility in the chaotic environment background, and also represents bold imagination and exuberant energy. Being able to have a "honey orange" color dolphin knight version is the expectation of many users.
Knight edition of the new color scheme, sincere "orange"
The new color scheme still uses "Babe gray" as the roof and front hatch color, and the main body color adopts "toot white" and the strong, eye-catching "honey orange" as the jump color. "Honey Orange" gives people a sense of energy and vitality, and also symbolizes the warmth and friendliness of dolphins. Coupled with the romantic healing of "poof powder" and the confidence and bravery of "surf blue", Dolphin Knight Edition provides users with more "colorful" options.
The wheel hub also adopts the original shape of the knight version, the design is inspired by the waves stirred up by the dolphins entering the water, with black as the main tone, adding silver metallic color and "honey orange" decoration, which looks full of personality. When the wheels turn, the bright, bright tones will also make the sense of speed come to life. In addition, the body surround and the front and rear bumpers are decorated with black, which not only has a more sporty shape, but also highlights the charm of "honey orange" with strong contrast.
In terms of interior tone, the main color of "Honey Orange" extends the enthusiasm and vitality of youth to the car, and also introduces the industry's first high-luxury multi-colored leather fabric into the Knight Edition model, which not only makes the interior color more expressive, but also has a fabric-like multi-level visual perception.
Catering to consumer preferences, Ocean Network has changed from "people looking for cars" to "cars looking for people"
The launch of the new color scheme of BYD Dolphin Knight Edition is not only a rapid response of Ocean Network to market demand, but also the sincerity of Ocean Network as a close partner of users. In addition to the active product strategy, Ocean Network has also fully catered to the preferences of current consumers in terms of network layout and marketing methods, and realized the transformation from "people looking for cars" to "cars looking for people".
On the basis of the original 4S store, Ocean Network also lays out urban exhibition halls and supermarket stores, giving full play to the advantages of being located in a bustling business district. During this year's Spring Festival, the "Spring Festival Does Not Close" launched by the Ocean Network City Exhibition Hall and the Supermarket Store allowed dolphins to spend a lively and lively Year with the city family who are usually busy at work.
In terms of marketing methods, Ocean Network makes full use of the advantages of cross-border marketing synergy and complementarity, breaking the limitations of the circle. It also uses flexible marketing communication methods to give full play to its advantages of fast communication, strong interactivity and wide channels, so that Dolphin can efficiently and accurately target users.
"Honey Orange" Dolphin Knight Edition will be consistent with the price policy of existing models, and if you want to show the vitality of "Tiger Tiger", hurry up and join the Dolphin's "Cute Friend" circle!