Interviewee: Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center
Interviewee: Founder of the Auto wiki APP Guan Yuan
When: March 1, 2022
Location: Hengdian Russian Mansion
"We still want to accumulate more bit by bit to let everyone see that Jietu is constantly developing as a Chinese brand, and it is constantly able to carry forward the Chinese culture."
——Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center
From its establishment in January 2018 to the continuous listing of many new models such as Jietu X70, Jietu X70S, Jietu X90, Jietu X70SEV, jietu X95, etc., Jietu Automobile has brought users many preferred items at the same time, but also practiced the "travel +" strategy, continuously broadening the "travel +" ecosystem, enriching "travel +" products, and bringing more surprises and joy to users in their travel.
On the evening of February 28, the national listing conference of Jietu X90 Zilong was held in Zhejiang Hengdian Film and TELEVISION City. Its listing undoubtedly gives more users who like to travel more choices.
At the interview meeting the next day, a conversation with Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, also refreshed the author's new understanding of the brand of Jietu.
Make users aware
It is true that as the author said in the article "Jietu X90 Zilong: No Diamonds, I Can't Afford This", the media friends who can go to the scene of the Jietu X90 Zilong listing conference are somewhat lucky.
In the past two years, almost all the listing activities have shifted to the so-called online, and it is rare to see such a large new car launch in the automotive circle.
In the Ming and Qing Palace Gardens of Hengdian, it is arranged in the form of ancient military camps, including ancient armor depots, Chinese military tents, martial arts fields and granaries. At the same time, there are also traditional Peking Opera performances and cool vehicle stunt performances.
There is also a spatio-temporal dialogue between Dai Lihong, deputy general manager of Jietu Automobile and president of the Engineering Research Institute, and "Zhao Zilong". Many people wonder why Jietu should be so laborious at any cost.
At first, the author was somewhat puzzled.
"We feel that from the background, this is the pursuit of culture and national tide, and at present, we still want to let everyone see that Jietu is constantly developing as a Chinese brand through more bit by bit accumulation, and it can continue to carry forward China's culture."
Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, made the author suddenly realize that the original purpose of Jietu was to make users perceive that the national tide can also be very top.
Of course, this is from a broad point of view, and refinement to the carrier, Jietu also wants to let users perceive that Jietu has been making efforts for users to enjoy better travel.
Just like in addition to product power, let users perceive the iteration of the "travel +" ecosystem construction.
For example, if you join more head travel partners such as Fangte, Tuju and Ctrip, you will achieve 300 in two to three years, covering more than 200 cities across the country.
For example, we will do more "travel +" products that have been sold to the explosion, and build a second-generation Jietu station in the country that can rest and rest with the service of Jietu people.
As well as establishing a 100% interactive platform with riders, exclusive teams to remotely perceive and provide services.
There is also the super APP platform of the car owner, in fact, on this user-based platform, it has become a channel for users to communicate. It can be said that Jietu provides a real platform for car owners to gather.
"We really want to create more surprises for users after selling cars, create the world's only "travel +" ecosystem to truly serve and market, and help users build a "travel +" ecosystem through canada alliances, plus products, plus platforms, and plus stations." ”
Products continue to break through
Of course, as Li Xueyong said, in addition to creating a "travel +" ecosystem, the shortcut at the product level is also constantly breaking through, and it is necessary to truly achieve "travel +".
Jietu X90 Zilong has many upgrade iterations suitable for the highlights of travel.
"For example, stronger power, healthier cockpits, higher computing power communications, more entertainment systems, the need for navigation." We preset three navigations, Tencent, Qualcomm and Baidu, can be switched at will, this I believe does not have in all cars, only we have, and are real-time, really can do the wisdom of the brain to liberate the phone. ”
Speaking of this, Li Xue couldn't help but feel confident. Indeed, as a Jietu X90 Zilong that only sells for 139,900 yuan and is positioned as a medium-sized SUV, it has a lot of hardware underpinnings.
The Kunpeng Power 2.0T can burst out a maximum power of 187 kW and a peak torque of 390 N·m, with a thermal efficiency of up to 38%, taking into account both power and economy.
Not only that, Jietu X90 Zilong also has the same level of leading intelligent health ecological cockpit, matching Tencent Ecology, Huawei HiCar, SenseTime DMS/OMS, Qualcomm Snapdragon high-performance chip, Bosch L2.5 level intelligent assistance system and many other advanced intelligent technology configurations, as well as 118 kinds of high-standard health selection materials, CN95 high-efficiency filter, laser dual-channel PM2.5 sensing system, negative ion fresh air system and many other health configurations. It can lead users to deeply experience the travel texture of Jietu X90 Zilong.
"There was once a Jietu user who accidentally had a small accident while driving, and then dismantled the car and found that the original Jietu used 3M soundproof cotton, only to find that the car made by Jietu was indeed the same as in appearance." Li Xueyong also uses real events to share Jietu's pursuit of quality.
In addition, Li Xueyong also revealed a new model that will be launched soon - Dasheng.
He shared that in the real travel + need to constantly break through, just like the big saint co-pilot next to a hook, you can hang a variety of items.
In the trunk of the car, the cover plate will also be changed at any time by placing hiking boots, badminton bags and other specifications.
At the same time, there will be a table-like trunk cover, complete table legs, small seats, external 220V power supply, field camping searchlights and tents. This is all typical "travel +" scenarios.
"From these aspects, it has subverted the original practice of Chery engineers, and there is still a great improvement from the shortcut." Even so, in Li Xueyong's view, it is not satisfied.
"Travel +" Kakunishio Culture
In Li Xueyong's view, with cultural self-confidence, with everyone's confidence in Chinese brands, consumer confidence is increasingly felt.
"Buying a car is not to reflect my identity through a certain LOGO, but to meet my personality and my own liking through the attributes and cultural pursuits of the car."
"I want to travel across the country, I need to have poetry and distant appeals, and I hope to be the first to think of a shortcut."
Indeed, from the perspective of product level, ecosystem level and cultural level, "Travel +" itself has cultural connotations.
Just as Jietu is constantly upgrading the requirements of "travel +", in the early stage of Jietu, the first model was listed in the tourist city of Yangzhou, followed by Xiamen Island, Huangshan Sojourn Camping and Hunan Shaoshan, Jietu is more in the pursuit of creating "travel +" and many tourism and leisure scenes to better combine, to advocate poetry and distant culture.
After Zhuge was listed, Jietu began to combine the national tide and Chinese traditional problems to advocate the "travel +" culture of the national tide. Walk through Nanyang, Chongqing and Zhuge Village in Zhejiang, which are more travel + cultural connotations.
As well as The China "Travel +" Conference held in Xiamen on January 10, the theme is not limited to tourism, but also about the creation of the 318 route, more public welfare, more feelings.
Li Xueyong also shared that he also set up a "travel +" ecology department, the personnel is constantly expanding, specializing in the "travel +" ecological department, the establishment of the operation and maintenance department in 6 months from 3 people to 30 people.
"Every place we go to is the essence of Chinese culture and Chinese national tide, and we are constantly promoting and excavating, which is a good form of activity for practicing cultural self-confidence and understanding Chinese culture together." Li Xueyong said.