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The new iPhone product was released, and Apple began to grab the "rice bowl" again?

author:Sharp eye for brand management

Everyone's long-awaited Apple new product launch is finally here! In the early morning of March 9, Apple's 2022 spring conference arrived as scheduled, I don't know how many fruit fans watched the live broadcast online? Apple not only launched the new color of the iPhone 13 series, but also released the third generation of iPhone SE, the new version of the iPad Air and other new products.

Did the iPhone13 become "green"? At the press conference, the new color of the iPhone13 series was first unveiled, but unfortunately, the purple iPhone13 predicted by the media did not appear, but was replaced by a "green" color. The new color of the iPhone 13 Pro is Cangling Green, and the Phone 13 is green, although the green iPhone 13 series does look low-key and advanced, but it is indeed not amazing enough. I don't know if Apple will launch a purple iPhone at the next conference?

The new iPhone product was released, and Apple began to grab the "rice bowl" again?

To mention the cost-effective mobile phone brand, the first thing that everyone thinks of will not be Apple, but since the launch of the iPhone SE series, the cost performance of buying Apple is also quite fragrant. The newly released third-generation iPhone SE continues the cost-effective route of the iPhone SE series, with a minimum issue price of only 3499 yuan! To say that the biggest highlight of the new version of the iPhone SE, it has to be mentioned that it is equipped with the same iPhone 13 series - A15 bionic chip.

It resembles the appearance of the iPhone 8, but has the kernel of the iPhone 13. The exterior design of the third-generation iPhone SE is indeed a bit "fanatic", almost the same as the original iPhone 8 series, and the color matching is only the most classic black and white red. Although the iPhone 8 is indeed classic and attractive, it is also missing a little novelty. If you are obsessed with the appearance of the phone, then this iPhone SE is not for you. However, the use of iPhone 13 series of the same A15 bionic chip, the price is only a little more than half of the iPhone 13, such a configuration, such a price, or quite heartwarming ah!

The new iPhone product was released, and Apple began to grab the "rice bowl" again?

The cheapest 5G iPhone is none other than the third-generation iPhone SE. You know, Apple only supports 5G networks from the beginning of the iPhone 12 series, and if you want to buy an iPhone and want to support 5G, in addition to the iPhone 12 and iPhone 13 series, there is finally an affordable choice. And with the blessing of the A15 bionic chip, the performance of the new version of the iPhone SE is also quite strong, and the official claim is that its performance can reach 1.8 times that of the iPhone 8.

The new iPhone product was released, and Apple began to grab the "rice bowl" again?

It is worth noting that the IPhone SE endurance has been greatly improved. With the advancement of chemical battery technology, coupled with the excellent energy consumption ratio of the Bionic A15 chip, the new generation of iPhone SE has a battery life of 15 hours of video playback. Not only that, but the other configurations of the new iPhone SE are not bad. The iPhone SE features a 6-core CPU and a 4-core image processor, as well as Apple's iconic 12-megapixel main camera. Although the issue price of the iPhone SE this time is a little more expensive than the previous two generations, it is still worth it overall.

However, since Apple announced the suspension of sales in Russia and turned off the related functions of iPhone products in Russia, it has attracted a lot of controversy. I don't know if such a new version of the iPhone SE, will you still consider starting?

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