Perhaps, today's children know more about artificial intelligence than parents.
With the continuous development of artificial intelligence technology in the mainland, all kinds of voice interaction devices have been integrated into the learning and life of primary and secondary school students, and some people believe that the "post-10s" belong to the generation of "voice natives". There are artificial intelligence in all aspects of their social, learning, and entertainment, and children's smart watches are the core terminals. Children can make social calls through smart watches, in addition to learning, payment, interactive entertainment and other functions, which also makes it a new demand hotspot in the consumer electronics market.
With a market share of 70%, Xiaodu became the biggest winner in the field of children's smart watches
As of 2020, the market size of the children's smart watch industry in mainland China has reached 13.6 billion yuan. In 2024, the number of children is expected to reach 265 million, accounting for about 17% of the country's total population. The huge market space has attracted many brands to enter the game, including small geniuses who have been deeply involved in this field since 15 years, and Internet giants such as Huawei, Xiaomi, and 360 have laid out their layouts.
In this thriving and fiercely competitive market red sea, there is a common partner behind the major players - Xiaodu. The small degree of entry makes children's smart watches more intelligent and humanized, and greatly expands the use scenarios of products. Xiaodu focuses on the actual use experience needs of children, and combines its own advantages to carry out customized function innovation for children's smart watches. It can provide products and services such as encyclopedia Q&A, casual chat, music on demand, story listening, word correction and so on. At the same time, backed by Baidu's rich content capability support, children's smart watches can meet children's daily Q&A needs, and block inappropriate content for children, so that they can understand the cognitive world healthily and actively.
In recent years, Huawei, Xiaomi, 360, Shushulang and other manufacturers have launched comprehensive cooperation with Xiaodu in the business line of children's smart watches. At present, the pre-installation rate of Xiaodu Assistant on the new products of Xiaodu Assistant is close to 100%, and the installed capacity of children's smart watches equipped with Xiaodu Assistant exceeds 50 million units, covering nearly 70% of the entire market. Innovation empowerment, win-win cooperation, so that users have a better experience and jointly make the "cake" bigger, is also a direct embodiment of the results of cooperation.
Xiaodu assistant, with artificial intelligence to accompany the "voice native" growth
At the end of 2017, Xiaodu and Xiaotian officially held hands, and since then they have officially opened the promotion of innovation in the children's smart watch industry. Since then, children only need to tap the "small degree icon" on the watch to open the voice dialogue function. Whether it's a phone call or a quick way to open an app, set reminders, query information, and more.
In addition, the Xiaodu Assistant smart watch solution also brings together tens of thousands of high-quality children's content resources, not only a large number of courses, but also a rich story platform and children's IP, such as pocket stories, dragonfly FM, teenagers get, Uncle Kai storytelling, etc. With the help of the rich product matrix of Baidu platform, combined with Baidu translation, Baidu library and other products, Xiaodu deeply serves children's education, providing children with essential learning tools such as texts, dictionaries, translations, compositions, and words.
In addition to voice interaction capabilities, Xiaodu also applies innovative AI capabilities such as image fusion, image recognition, text extraction, TTS speech synthesis and so on to smart watches, SUCH as AI fun shots, Xiaodu comics, you draw me guess, take pictures to recognize pictures, take pictures and look up words, etc., which greatly enriches the use scenarios of smart watches. In addition, Xiaodu also pioneered the introduction of video content into children's smart watches, and the vivid and vivid video content makes it easier for children to understand.
The data shows that more and more children interact with Xiaodu on the watch every day, and Xiaodu has become the most popular voice assistant for children, and word of mouth and cognition far exceed expectations. For parents, Xiaodu has also become a "mentor and friend" around their children, and the video call, positioning, and safety protection functions make parents feel more at ease. How to let users better experience the value and advantages brought by artificial intelligence has always been what Xiaodu pursues.
Outside the field of children's smart watches, Xiaodu is also constantly opening up to the outside world for ecological cooperation. At present, Xiaodu Assistant has been widely used in multiple scenarios such as home, hotel real estate, car, and portable, and has become the first in the country. Data show that the loT smart home devices equipped with Xiaodu Assistant have exceeded 500 million units, in addition to Xiaotiancai, Huawei, such as Midea, OPPO, vivo, Skyworth, TCL, Sony and other more than 500 well-known enterprises at home and abroad through Xiaodu Assistant to achieve their own product model innovation. From the product "breaking the circle" to the track "breaking the circle", Xiaodu has continuously delivered the AI technical capabilities and software and hardware integration advantages of the Xiaodu assistant to all walks of life while completing the breakthrough itself, and a "small degree everywhere" AI full-scenario ecological closed loop with product strength as the core is becoming more and more mature.