At 2:00 a.m. on March 9, 2022, Apple's spring new product launch conference was successfully held, and the new color of the iPhone 13 series mobile phone "Cangling Green" and 5 new products were launched at the press conference. The five new products are: the iPad Air5 equipped with the new M1, the iPhone SE 3rd generation equipped with the A15 bionic chip, the desktop desktop host Mac Studio equipped with the M1 Max/M1 Ultra chip, and the Studio Display display equipped with the A13 bionic chip 27-inch 5K.
Most of the products at the conference were iteratively launched after updating the hardware, and the performance of the M1 Ultra chip was really eye-catching, but the Studio Display display was equally eye-catching.
I believe that small partners know that since the launch of Pro Display XDR in 19 years, Apple's product layout in the display seems to be silent, but the Studio Display display that appeared as a pressure platform at the conference is obviously not ordinary.
Studio Display对比Pro Display XDR
The user experience is richer
Studio Display is Apple's new external display, studio Display is equipped with a 27-inch 5K Retina display that supports brightness of up to 600 nits. Its price is lower than the Pro Display XDR released in 2019, but it has its own advantages in terms of experience.
In terms of hardware, the built-in A13 bionic chip with the high-fidelity 6 speaker system to achieve a spatial audio listening experience; in terms of recording effects, equipped with a studio-level three-microphone array, with directional beamforming technology, listeners can be less disturbed by background noise and only listen to you alone.
In terms of interfaces, Studio Display provides 3 USB-C and 1 Thunderbolt interface. Among them, the USB-C interface can transmit speeds up to 10Gb/s for connecting various peripherals, storage devices and networks; the lightning interface can provide 96W output power supply.
Compared with pro display XDR, the price of Studio Display is 1/3 cheaper than Pro Display XDR, the brightness will be from 1600 nits to 600 nits, there is no mini-LED panel, no ProMotion, no HDR.
In terms of display, the effect is reduced, but studio Display is closer to the public user than Pro Display XDR, as an ultra-thin display, its built-in A13 bionic chip, with a high-fidelity 6 speaker system, compared to Pro Display XDR for consumers to bring a more perfect listening experience.
Studio Display's sound system is the highest-fidelity six-speaker system for Apple Display devices, with four vibration-canceling woofers for thick, clear bass with minimal distortion and breakage, while two high-performance tweeters deliver precise midrange and translucent treble. This hi-fi speaker system is the sound ceiling of the Mac family. Combined with the A13 bionic chip, it can also realize the listening experience of spatial audio, support Dolby Atmos, and present consumers with a rich and delicate cinema-level sound field.
Studio Display is also equipped with a studio-grade three-microphone array that allows users to have the best possible listening. The introduction of the 1200W front camera and the implementation of the portrait center function make the Studio Display the most feature-rich display for Apple so far.
Why did Apple launch Studio Display?
Studio Display's screen compared to Pro Display XDR, which has been reduced from 6K screen to 5K screen, the speaker system has been fully upgraded, and the configuration of Studio Display is obviously more in line with the popular audio and video configuration. Compared to Pro Display XDR, which is aimed at professionals, Studio Display is more compatible, allowing more users to take care of work and entertainment in one step.
In terms of extended compatibility, Studio Display provides three USB-C ports with transfer speeds up to 10Gb/s, allowing users to connect high-speed external devices, storage devices or connect it to various networks for this display. It also provides a Thunderbolt interface that allows users to connect Studio Display, which may have several external devices connected, to a single Mac with just one cable.
Not only that, but the cable also powers a Mac notebook at 96W, allowing studio Display to even charge a 14-inch MacBook Pro quickly. A MacBook Pro can connect up to three Studio Displays at the same time.
Apple has always been accustomed to planning and then moving, determining that a direction is feasible after he will pay action, and this spring conference, whether it is the application of M1 chips to the iPad Air5, or the desktop desktop host Mac Studio with powerful performance, has revealed to us a message of "highly integrated, more portable, small size to achieve a richer experience."
Adhering to the concept of "small but rich", Studio Display, a machine officially known as the sound quality ceiling in the Apple ecosystem, was officially launched.
In this "small but rich" concept, the integrated speaker of the display becomes a key point. In the past, most of the products used as computer monitors would not come with their own speaker systems, and even if they were equipped with speaker systems, they would only be able to "listen to a sound". The traditional speaker and display industry manufacturers are more in the home TV built-in speakers, but ignore that most of the time is now spent in front of the computer screen.
Apple took the lead in discovering the drawbacks of the display speakers on the market, and took the lead in launching a display with high-fidelity listening function to prove their emphasis on the display audio and video experience, which will also promote the display industry to achieve the speed of organic combination of speakers and screens, becoming a major trend in the future development of the display industry.
The audio industry needs to keep an eye on monitor speakers
Studio Display display can achieve high-fidelity speakers mainly rely on "chips that support spatial audio" and "excellent audio technology precipitation", and these two technical requirements With the outbreak of the TWS headphone market, most audio manufacturers have been able to achieve it well.
As a computer display, its built-in chip and speaker support for spatial audio may become a trend in the future. In the past, everyone worked more on the speakers or external speakers of the TV, and now the display has become one of the main channels for young people to watch movies, and the built-in speakers and support for more music formats will bring them a better experience.
I love audio network summaries
This time, Apple's application of spatial audio to the display is obviously found in the current display market "buy a monitor but also buy a speaker" pain point, but also the past Apple's chip technology and speaker to make an organic combination to make a new product category in order to bring consumers a better experience.
I love audio network in the past dismantling learned that the audio industry manufacturers have now have the chip technology of spatial audio, speaker technology has also been precipitated, in the display to achieve "spatial audio, Dolby Atmos" for them will be a new opportunity and challenge.