Qianjiang Evening News hourly news reporter Li Wei
The special plan of "Searching for Song Jiangnan", jointly initiated by Qianjiang Evening News, Xinmin Evening News, Yangzi Evening News and Gusu Evening News, has been carried out for more than 3 months. On the occasion of the two sessions of the National People's Congress, yesterday, a number of representatives and members of the Yangtze River Delta region praised this warm interaction and cultural continuity activity from the epidemic last year, and put forward many suggestions for further promoting the integration of culture and tourism in the Yangtze River Delta.
"Searching for the Song Dynasty jiangnan" draws out the same homologous aesthetic and soothes people's hearts
Wang Binmei, deputy to the National People's Congress, vice chairman of the Zhejiang Provincial Committee of the China Association for Promoting Democracy, and president of the Zhejiang Xiaobaihuayue Theater, submitted a motion on promoting the high-quality dissemination and inheritance of traditional culture online and offline. In her view, the "Search for the Song Dynasty Jiangnan" can see the Same Origin of jiangnan culture in the Yangtze River Delta, and the gentleness and cultivation in it can play a soothing role.
Wang Binmei
"'There is heaven on the top and Suzhou and Hangzhou on the bottom', and people have linked Suzhou and Hangzhou since ancient times." Wang Binmei said, "From the perspective of the yue opera circulation area, the most widely spread is also the Jiangsu, Zhejiang and Shanghai regions, and this gentle and elegant Jiangnan humanistic characteristics confirms the similarity of humanities in Jiangsu, Zhejiang and Shanghai since ancient times, and the Yangtze River Delta region has a common cultural gene." "Taking Yue opera as an example, at the beginning of the outbreak of the epidemic, various theaters and artists in Jiangsu, Zhejiang and Shanghai began to release original Yue songs in their own way in the official media and self-media, and through short video MVs and audio singing segments, they comforted people's hearts, boosted morale, and disseminated epidemic prevention knowledge, which played a certain role in publicity.
In the view of Wang Liping, a member of the National Committee of the Chinese People's Political Consultative Conference and screenwriter, "Searching for the Song Dynasty" has brought people to appreciate the monuments, cultural relics, history and culture of the Yangtze River Delta region, which is a very meaningful thing and has played a positive role in alleviating people's anxiety during the epidemic.
"The three southward migrations in Chinese history are an important factor in creating the prosperity of southern culture, and the Song Dynasty is the third time, the closest to us." Therefore, 'searching for the Song Dynasty' is very meaningful for Jiangnan culture. Cao Kefan, a deputy to the National People's Congress and host of the Oriental Satellite TELEVISION Center, commented, "The carrier of culture includes classics, utensils, and architecture. Most of the ancient Chinese buildings are wooden structures, which are difficult to survive natural disasters and wars, and it is very rare to find well-preserved Song Dynasty buildings in Jiangnan and find historical imprints from them. ”
Cao Kefan
In the context of the global epidemic, online cultural exchanges have shown their significance and value. The development of network technology has made the online presentation more three-dimensional and more immersive. "Searching for the Song Dynasty" is also such a cross-regional cultural exchange achieved through the media and the Internet. Cao Kefan said: "In the special situation that we can't move around now, the significance of helping people complete an aesthetic process through this form is self-evident. ”
Excavating "rich minerals", Jiangnan culture should be developed in tandem
Several deputies and committee members mentioned that the "search for the Song Dynasty and Jiangnan" is also an activity to find and discover the beauty of Jiangnan, and it should be continuously and effectively promoted in a coordinated manner.
"Many places in the Yangtze River Delta can be described as 'natural into the painting, painting into the nature'. People's lives are integrated with nature and culture, and the humanistic journey of the Yangtze River Delta can also be extended to a wider field. Wang Liping said.
Wang Liping
In Cao Kefan's eyes, every local cultural "mineral deposit" in Jiangnan is very rich, and he himself hosted the program "Sven Jiangnan" to excavate the treasures of Jiangnan culture.
He hoped that "searching for Song Jiangnan" could also continue to make the proposition of "Jiangnan" sufficient, "Weak water three thousand do not have to take only one scoop to drink." He said that when he mentioned Hangzhou, everyone would immediately think of Su Shi, and Bai Juyi, who was earlier than Mr. Dongpo, also had an indissoluble relationship with Hangzhou; for example, Li Qingzhao left countless beautiful words and phrases after living in Hangzhou for many years, but why did he not write about the West Lake...
"One place after another runs, one topic is selected and one topic is dug." There are many mysteries in history, and it is interesting to be able to arouse everyone's nostalgia for the past through a certain building, a certain artifact, and a certain text in Jiangnan, even if the answer is not obtained in the end. He said.
Sheng Xiaoyun, member of the National Committee of the Chinese People's Political Consultative Conference, vice chairman of the Jiangsu Provincial Federation of Literature and Literature, and commentator, believes that the Yangtze River Delta media jointly launched the "Search for The Song Dynasty jiangnan", which effectively promoted the jiangnan culture and vividly expressed the poetic Jiangnan. "The Jiangnan culture of the Yangtze River Delta itself is interconnected, for example, our Suzhou Pingtan is not only in Suzhou, but also has a wider audience in the Yangtze River Delta region, and Shanghai is the largest market for Pingtan art outside Suzhou."
Sheng Xiaoyun
Taking Suzhou Pingtan as the Jiangnan qu art culture in the Yangtze River Delta, Sheng Xiaoyun suggested in the proposal that the triennial China Suzhou Pingtan Art Festival initiated by Jiangsu has been held in Suzhou since its inception, and the next step can be linked to other provinces and cities in the Yangtze River Delta, setting up sub-venues in various places, and then linking the entire Yangtze River Delta Pingtan audience to further increase the influence and audience of Jiangnan culture.
Therefore, it is necessary for the cultural authorities in various parts of the Yangtze River Delta to actively work together and work hard to water them, so that the flowers of Jiangnan culture can bloom more beautifully.
To break through the opera, it is necessary to increase the use of network means
Due to the impact of the epidemic, although the performances of the Xiqu Theater Troupe have withstood a long period of suspension, with the continuous advancement of the national epidemic prevention and control and post-epidemic recovery work, the traditional opera offline market has achieved a steady improvement. Wang Binmei paid attention to the fact that under the background of digital reform, Internet traffic has driven the "contrarian" development of many industries, and also created opportunities for the promotion of opera.
"On the basis of the original offline market, traditional opera should adjust its development ideas and find a more prominent and effective way of dissemination, that is, to increase the use of network means such as 'short videos' and 'live performances'." In 2021, taking the Zhejiang Xiaobaihuayue Theater as an example, the annual reading volume obtained by using the short video platform for dissemination has reached nearly one million, and the number of clicks on the five large-scale live broadcasts, exhibitions and other network viewing activities has reached 2 million, and the paid on-demand broadcast has been realized with the help of platforms such as Zhejiang Telecom. "From these data and revenues, we see the breadth, openness and inclusiveness of network communication, as well as the ability to monetize traffic."
But she also found that there are many potential problems in the process of online promotion. First of all, the platform problem, the supervision of the public domain traffic platform is not professional, and the rights and interests of works are also lacking; secondly, the entry threshold is low, and the fragmentation effect leads to uneven works of traditional culture.
Regarding online, she suggested that the government should put forward requirements for various digital media platforms such as Douyin and Kuaishou to increase the promotion of excellent traditional cultural content, to certify professional traditional cultural and art groups, and the platform needs to increase the flow of content launched by these certified groups throughout the year, complete certain indicators, and attract more young people to love traditional culture. In addition, it is necessary to maintain the original intellectual property rights of fine art.
Regarding offline, she suggested that the government increase the guidance and supervision of outdoor advertising in public areas such as buses and subways, and fully dock cultural authorities and professional literary and art academies in the annual advertising delivery, fully publicize outstanding works and artists, realize traffic transformation, and promote the high-quality dissemination and inheritance of traditional culture.
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