Foreword: Traveling to the great rivers and mountains of the motherland is my goal, but when I travel by car, I find a strange phenomenon, the mainland liquor market is so large?
Some people estimate according to the liquor data that has been published from January to November 2021, and it is estimated that the sales revenue of liquor enterprises above the national scale in 2021 should be about 600 billion yuan.
Baijiu is a drink unique to the mainland and one of the world's three major distilled liquors, with a long history of brewing. As the saying goes, "no wine, no table", in daily life, although liquor is not a necessity of life, but every New Year's Festival, banquet guests, basically a few bottles of liquor.
People who love to drink, often carefully selected, at home to save a few bottles of good wine, that is, people who do not love to drink, when there are guests visiting, will also buy a few bottles. In other words, there are people who don't drink, but there are no families who don't drink.
But when playing by car, I found that in such a huge liquor market, there are still many liquors, obviously the quality of liquor is excellent, but it can not occupy a place, and can only accumulate ash on the shelves of supermarkets. For example, these 3 "holding back wines" are placed at the bottom of the shelf, but they are pure grain wines!
1. Red Star two pot head
Erguotou can be said to occupy a large share of the mainland liquor market, especially in Beijing, which is simply a "universal liquor". Logically, the second pot head is on the shelf and is absolutely not worried about selling.
However, in recent years, everyone has drunk the second pot of Niulan Mountain, this old wine, although the price is similar to Niulan Mountain, is still a pure grain wine, but it is "not welcome". On the shelves of supermarkets, there are basically bullpen hills, and it is rare to see the red star two pot heads. Do you know why?
2. Because of the imitation of Taiwanese wine
This wine, known as "the grain wine that the people can afford to drink", "Xiao Maotai", although it was born in the Ronghe Roasting House, one of the three major shochus in the predecessor of the Moutai Distillery (won the Panama Gold Medal in 1915), but it did not get the status of "famous wine".
This wine is an authentic Moutai Town Daqu Kunsha sauce wine, the wine aroma is charming, the sauce aroma is prominent, smell carefully, there are faint floral and fruity aromas, the aroma is particularly refreshing.
Take a sip, the wine crosses the taste buds, soft and warm, a line into the throat, very smooth, sweet with a slight acid, shortly after swallowing, the thickness of the wine returns to the mouth, there is a faint sweetness, ha qi is all grain fragrance.
Only for the old brand, the quality of wine is more important than fame, in order to improve the quality of wine, it reduces the cost of publicity, the result is ignored now "wine aroma is also afraid of deep alleys", not well known to everyone, is placed at the bottom of the shelf.
3. Kita Okura
This wine may be very unfamiliar to many outsiders, but in the northeast region, the fame of this wine is not small at all, and it is called the coordinate liquor of the northeast.
In the early years, its performance in Heilongjiang was also very good, and in the light bottle of liquor, it can be called "top stream". However, with the great upgrading of consumption trends, the light bottle wine market in the northeast has gradually been replaced by other liquors, and the market for this wine in the northeast has also been seriously occupied. The current status can be said to be "plummeting", and it can only be placed in the corner in the supermarket.
In fact, many liquors are particularly excellent in themselves. Only in this era of rapid development, if you can't keep up with it, you are likely to be "eliminated" and "depressed", which is also a pity!
This issue is shared here, like to travel friends, welcome to pay attention!
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