The emergence of Hongguang MINIEV has made China's micro pure electric vehicle market "red", and many car manufacturers have discovered the rare "blue ocean" place of the micro pure electric vehicle market. In order to quickly seize the market, many independent brand manufacturers have launched new micro-pure electric vehicles, such as Baojun KiWi EV, which has been listed for less than two months. This car starts at 69,800 yuan, and has attracted a lot of attention with its personality and futuristic shape as soon as it came out; I believe many people want to know, can Ta become the "new favorite" of the market? Let's look down together!
The shape is like a future car, and the interior materials are also environmentally friendly
As mentioned at the beginning of the article, the styling design of Baojun KiWi EV is really eye-catching at first glance, so can this car withstand the "detailed scrutiny" of many consumers?
Overall, the Baojun KiWi EV uses a unique TWO-TONE stitching design, which creates a floating cockpit effect that looks like a modern futuristic car.
At the front, the car is designed with quirky Zigzag daytime running lights, as if they resemble the beautiful pupils of the little fairies.
Looking at the side of the car, the design of the external contrast anti-collision strip, the hidden door handle and the retro cute wheel rim style keep up with the trend of the times, presumably it can capture the "heart" of more young people.
As for the rear, the rear lights of the Baojun KiWi EV are directly inlaid with the rear window glass, which looks quite cyberpunk. It can be said that the unique shape of the Baojun KiWi EV can really serve as the background of the young people's "concave shape", and a casual shot is a street blockbuster.
Inside the car, the interior design of Baojun KiWi EV is also very fashionable, and the front of the dashboard and the decorative panels on both sides of the door panels have adopted a unique woven texture, presenting a 3D parametric gradient effect, which looks layered and stylish. It is worth mentioning that the car uses rice straw plant fibers in the interior materials, making the entire interior environmentally friendly and "original".
Rich intelligent configuration to fully meet the Z generation
As a boutique car mainly focusing on the young market, Baojun KiWi EV has a single personality and good looks, which is obviously not enough, for Generation Z, the intelligent configuration of the vehicle must also keep up; then, can the intelligent configuration of Baojun KiWi EV make people "bright"?
First, let's look at the vehicle-machine interaction system.
The 10.25-inch LCD dashboard display effect of Baojun KiWi EV is delicate and rich, the clarity looks quite advanced, and it is also equipped with the Baojun Car Networking 2.0 system, which not only supports the favorite applications of Generation Z such as Cool Me Music and Baidu Navigation, but also supports wake-free voice interaction, OTA remote upgrade and APP remote control. With the support of voice interaction functions, users can control most of the functions of the vehicle by "moving their mouths", which can pay more attention to the road surface and improve driving safety.
At the same time, thanks to the remote control function of the vehicle, in the summer, users can turn on the air conditioning in the car in advance, and after getting on the car, they can feel the cool, hot moment "say goodbye". To some extent, the intelligent performance of Baojun KiWi EV is a grade higher than that of Baojun E300.
With a range of 305km, the compact body is more flexible
Compared with the same level of models, many micro pure electric vehicles with the same level as Baojun KiWi EV have a mileage of less than 200km and do not support cross-city travel. So in this regard, what about the strength of Baojun KiWi EV?
305km, this is the maximum mileage performance of Baojun KiWi EV.
The 305km endurance means that Baojun KiWi EV can not only meet the daily commuting needs of users such as picking up babies, buying vegetables and commuting to work in the city, but also support users to occasionally travel across cities, with a wider range of applications.
At the same time, on crowded urban roads, the small body of Baojun KiWi EV also allows users to flexibly shuttle through the traffic flow; not to mention the problem of parking difficulties. Even some small alleys that cannot be passed by cars can be easily crossed with Baojun KiWi EV, and users can leisurely go to every corner of the city.
Conclusion:
It is not difficult to find that the characteristics of the Z generation are: personality, fashion, love of technology, refuse to follow the trend; and the advantages of Baojun KiWi EV are: futuristic, personalized fashion, environmental protection, and rich technology configuration. Obviously, Gen Z and Baojun KiWi EV are indeed quite a good fit. Moreover, the starting price of less than 70,000 is also quite affordable, so it is no wonder that TA can become the new favorite of young people.