March 10 news, a new machine was set up on the platform of the day, jointly created by the famous fashion clothing brand Supreme and the American mobile phone manufacturer BLU, the model is "Burner Phone", priced at 2389 yuan, and 160 people have paid for it.
Outrageously, this phone is a feature phone, only supports 3G networks, has 16GB of storage, and has almost no highlights except for the Gimmick of Supreme. For such a mobile phone, Xiao Lei really wants to say that it is an "IQ tax product", but on second thought, consumers who are willing to buy this kind of thing are not rich people.
Xiao Lei checked the other products of Supreme, and the previous joint brick actually sold for 380 US dollars (about 2400 yuan). Take another look at this phone, at least it can be used to call and text, and the cost performance is directly full of good or not.
Image source: Network
Unlike other luxury brands, Supreme focused on the young market, working frequently with artists and celebrities in the early days to rapidly expand its influence, and later Supreme changed to the official use of co-brand packaging. Today, Supreme has become a leader in street fashion culture, and its products are naturally loved by young people.
Of course, in China, Supreme's influence is not so great, the kind of street fashion culture in the United States is only a niche hobby in China, and there are not many people in China who know this brand. It is even said that when Xiao Lei first saw this brand, he also regarded "Supreme" as "Superme".
People who buy Supreme products don't care about practicality, they only care about whether they are fashionable enough and whether they are catching up with the trend. This kind of trend culture and consumption trend is the atmosphere that luxury brands deliberately create, if the economic level is high, then it does not matter to follow the trend and buy some of these things, if their own economic strength is insufficient, it is best to stay away from these products that do not have much practical use.
Take this phone, the price of 2399 yuan, the same price can be sold to the Snapdragon 888 sub-flagship mobile phone, the experience is not much stronger than this. What's more, you bought this phone at a high price, is it really used?