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Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

author:ETtoday Starlight Cloud

Reporter Guo Caichen / Comprehensive Report

In recent years, the rise of the Korean Wave, in the world blowing a whirlwind, especially the launch of a Korean drama, but also to promote the South Korean culture by the world to know, and among them, and "drinking culture" is the most impressive, from "solo wine men and women" to the recent hit "Drunkard City Women", can see the "wine" for the Korean life indispensable, "ETtoday" sorted out several Special South Korean drinking rules, and compare the amount of alcohol in different countries, see how much Koreans love to drink!

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

A while ago, the hit "Drunkard City Women" can glimpse the Korean drinking culture. (Photo/Photo from Facebook/CJTVING)

Unique drinking culture

【Pouring and receiving wine etiquette】

South Korean society attaches great importance to the order of the elder and the young, and the concept has also deeply affected the table, the meal, and whether it is the dominant hand, it is necessary to express gratitude with ,,,.

When an elder or a higher-ranking person comes to pour the wine, and then, and then, it is a polite performance!

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

Koreans attach importance to the orderly growth and childhood, and drinking etiquette. (Photo/Recap from Facebook/tvN drama)

In addition, there is a rumor in the folk that you can't help yourself pour wine, otherwise it will hurt the person sitting opposite for 3 years, and another saying is that you will hurt yourself for 3 years without making boyfriend and girlfriend friends. However, usually after a few rounds of drinking, everyone has long left the rules behind, and it is more no problem to add wine by yourself.

【"X Car" Renewal Culture】

Not only do meals love to accompany wine, Koreans also love to continue the stall, will be called "car", a night often renewed to three cars, five cars, the location may be changed from a barbecue shop to a fried chicken shop, and finally go to the coffee shop to end a dessert, the amount of alcohol and food can not be underestimated. Because of this, from late night to early morning, the street liquor soup shop business is always particularly good, in addition to the development of many liquor enzymes, liquor sauce and other related products, so that people can continue to fight again at night when they wake up the next day!

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

Koreans love to continue stalls. (Photo/Photo from Facebook/CJTVING)

Drinking situation of Koreans

How good are Koreans at drinking? The World Health Organization (WHO) published a survey in 2015 that found that South Koreans drank an average of 10.9 liters a year, ranking first in Asia, and according to the 2018 International Status of Alcohol and Health report, between 2015 and 2017, The average annual alcohol intake of Koreans is 10.2 liters, which is about 167 bottles if calculated by the best-selling zhenlu shochu (360 ml, alcohol 17 degrees), and according to gender, the average annual alcohol intake for men is 16.7 liters, and for women is 3.9 liters, which is close to 273 bottles and 64 bottles of shochu respectively.

South Korea's Ministry of Agriculture, Food and Rural Affairs has also conducted a survey of the domestic alcohol market in 2020, and found that due to the impact of the new crown epidemic, people have changed from eating with friends to drinking at home, forming a "drinking alone" culture, although the average daily drinking volume has declined, but the monthly drinking frequency has increased, 8.9 days in 2016, 8.8 days in 2017 and 2018, 8.5 days in 2019, and began to break through 9 days in 2020.

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

The average number of drinking days per month for Koreans. (Photo/ Reporter Guo Caichen watchmaking)

Differences in drinking by national conditions

According to the statistics of the liquor professional magazine "Drinks International", Zhenlu shochu has been at the top of the world's distilled liquor sales list for 20 consecutive years since 2001, and in 2020 alone, it sold nearly 860 million liters (9 liters of boxes, 95.3 million pieces), about 2.4 billion bottles, more than 3 times that of the second largest brand in the list, an increase of 10% over the previous year, which is quite amazing.

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

True Dew Shochu sold nearly 2.4 billion bottles worldwide in 2020. (Photo/Recap from Facebook/tvN drama)

In addition to the dominance of shochu sales, South Korean adult drinking reached a new high in 2019, the data shows that Koreans in the drinking age, the average weekly consumption of distilled liquor is as high as 13.7 cups, ranking first in the world, the second place is also known for drinking Russians 6.3 cups, only the former 1/2 times, Americans are 3.3 cups, less than 1/4 of South Koreans.

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

In 2019, South Koreans, Russians, and Americans drank an average of one cup per week. (Photo/ Reporter Guo Caichen watchmaking)

Of course, the love of alcohol in different regions will also be different, the World Health Organization has done a survey on the average annual drinking situation of the drinking population over 15 years old, in the South Koreans drink each year, distilled liquor accounts for 70.5% of the largest volume, 25% is beer, the remaining 4.5% is other blended wine or red wine, Russians' favorite is bartending, accounting for 51%, 37.6% is beer, 11.4% is red wine, and 53.8% is beer, 13.5% is red wine, 31.7% in American countries. Is distilled spirits, 0.9% otherwise.

Korean drama "Alcoholic Woman" reveals the culture of the wine country! 8 taboos on GG shochu can sell 2.4 billion bottles a year

Preferences for alcohol in different regions. (Photo/Photo by reporter Guo Caichen)

After reading the above survey, it can only be said that Koreans really love to drink and will drink, the next time you go to travel, you may wish to also go to the local experience to see the taste of drinking shochu, but remember to stop, otherwise it is too embarrassing to go out of trouble!