Ad Tech is one of the most aggressive adopters of cutting-edge technology, and it was also Aerospike's first successful beach-grabbing market more than a decade ago. Over the years, the ad tech industry has paved the way for the operation of many real-time data businesses that are already common in many areas today.
The Aerospike real-time data platform is recognized
With the rise of digital platforms, the ad tech industry has once again ushered in a renaissance with significant investment, innovation and attention. Despite the ever-increasing scale of data, the quest for data is never-ending. Ad tech platforms that bid to buy, sell, and deliver hundreds of billions or even trillions of ads to the right customers every day are extreme data scales and throughputs that require auto scalability and predictable linear sub-millisecond performance, all of which are unique strengths of Aerospike's real-time data platform.
Ad tech market developments are creating a wealth of business opportunities and momentum for Aerospike and our partner and customer communities. Late last year, we launched the Aerospike database for the ad-tech industry at AWS. This is the result of our years of working with companies like AppNexus/Xandr, FreeWheel and The Trade Desk. Not long ago, we also partnered with Criteo to help them use Aerospike to match advertisers' content to the interests of Internet users. The amount of data is staggering: 950 billion times a day, Criteo responds in just 50 milliseconds, placing the ad content in the right place. What's more, Criteo has done this while reducing the number of its servers by 80% per year, which means millions of dollars in cost savings and significantly reducing CO2 emissions.
One of criteo's key reasons for choosing Aerospike is our "future-proof" real-time data platform. If Criteo's data needs double tomorrow, it will still require fewer than a quarter of the number of servers needed for its previous NoSQL solutions. In most cases, rebuilding the platform is laborious and expensive, but this migration of Criteo is not the case. Not only does the move meet all of your advertising needs for speed and scale, but it also saves millions of dollars. This is a classic example of the value of Aerospike's real-time data platform, proven in our latest PB benchmarks and proven time and time again through customer experience.
Real-time data platforms usher in new opportunities
As we look ahead to the future demand for ad technology, two major changes are quietly taking place: the decommissioning of cookies in 2022 and the implementation of various privacy regulations. For decades, ad-tech companies have had easy access to identity and other information directly from cookies. With more than 70% of the world's population protected by various privacy regulations, ad technologists need to adapt quickly to continue to meet the growing demand for accurate, instant advertising.
In the face of new privacy protection requirements and other recent changes in the market, real-time technology platforms will play a very important role in a future-oriented ad technology platform.
With identities no longer fixed or data points no longer known, ad-tech and other industries need to immediately analyze large amounts of data, look for patterns, and infer whether they are likely target groups. Ad technologists need to find patterns for target groups in real time, now based on attributes or behaviors rather than cookie identities.
Powerful features such as Aerospike's cross-data center replication allow for complex, privacy-based management of global data to meet unique industry or geographic requirements without compromising performance or reliability.
The opportunities in the ad tech industry go far beyond replacing traditional forms of identification or simply meeting current compliance requirements. Once you start unlocking new identity patterns in real time, new promotions and engagement opportunities emerge, and these real-time pattern matching technologies unlock new possibilities.
For example, you can find a group of people based on a common pattern, who may be watching a game at the same time, or have some common online behavior, and then choose a common interest or start a conversation about those interests. Ads can come in naturally, providing an appropriate, accurate quote at the most appropriate time. In addition to individuals, companies can target online groups with common interests, actions, or needs, choosing a moment that is important to them to drive advertising. This provides a more granular goal to make ad spend more effective and results better.
No one can predict what's going to happen in the technology space, but it's safe to say that data-driven strategies, scale, and the need for highly interoperable data platforms that can keep pace with the times will continue to exist, and they will continue to provide the ad tech industry with business innovation capabilities to ensure the company's continued success in a competitive market.
About Aerospike
The Aerospike real-time data platform enables organizations to act in real time in the face of billions of transaction sizes while reducing the server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance, petabytes of data scale, uptime of 59s, and globally distributed, strongly consistent data storage capabilities. Applications built on the Aerospike real-time data platform can be used to combat fraud, recommend goods for online e-commerce, support global digital payments, and provide ultra-personalized user experiences for tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo are using Aerospike as a future-proof data base. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv. It currently has operations in China.
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