No matter what era
Women who want to achieve their own achievements have their own unique attitudes to life
Behind every "her" attitude is a living soul
And this also happens to be the commonality of every off-road woman
On 3.8 International Women's Day in 2022, Beijing Off-Road launched a live broadcast event with the theme of "Sonorous Zero Joy She Says", the BJ40 Female Owners Club, founded a year ago, was renamed "Sonorous Zero" on this day, and invited 7 goddesses from different backgrounds, but with the same BJ40 owner identity, opened a live discussion on the topic of female off-road, and released a series of exclusive rights and interests of female off-road and exclusive model girlfriend co-creation plan.
This festival, for those of us BJ40 female owners, is a day to remember. In the past, there was no gender in off-road life, but now, because of the existence and development of the "sonorous and unbridled" club, we have a stronger sense of belonging, and we are full of more expectations for the charm of off-road life.
Starting from the appearance, and finally reliable, a movie opens a yueye life
Before I met BJ40, I didn't think that one day I would become who I am now, and I didn't think that I would choose an off-road vehicle because of a movie and start a different colorful life.
Time back to 2017, "Wolf Warrior 2" was popular all over the country, and when Wu Jing's mighty and handsome silver screen image conquered the hearts of thousands of girls, including me, BJ40 also came into view at the same time, instantly conquering me. Women are born insecure, and such an off-road vehicle that follows the male protagonist through the war zone, I don't know whether it is because of the film's strong war atmosphere, or the mighty majesty of BJ40 itself, at that moment I feel a full sense of security. So after nearly a year, I was obsessed with this off-road vehicle, and I formed an indissoluble relationship with it.
Women, when "buying, buying and buying", are somewhat impulsive, but in fact, the act of placing an order is a choice after arriving at the store and understanding the excellent professional quality of BJ40. At that time, I listened to the sales staff in the store that BJ40 is the masterpiece of Beijing Off-Road, the oldest off-road brand in China, and the professional off-road gene is more secure. Cars are complex industrial products, and it is difficult for girls to understand those complex professional terms and terms, but the word "professional" means reliable and secure. Therefore, after test driving and asking the opinions of some friends, he resolutely placed an order, and thus unexpectedly opened the door to his new horizon.
Flaunting personality, comfortable space, off-road inspires rich life
At first, I had no idea of off-road life, and most of the time I just walked through the city. For girls this visual animal, often the demand for a car product is first of all in line with the aesthetics, different from girls who like cute and cute things, I am more concerned about the BJ40 square atmosphere of the shape, brought to me the feeling of independent personality of women in the era of publicity, I believe that most of the girls who choose off-road vehicles will have similar feelings.
In addition, I personally have a little cleanliness habit and am more sensitive to the odor of the surrounding environment, but the interior space of the BJ40 does not feel the odor of leather, plastic or engine oil at all, so I can use it with confidence. Tradition holds that the off-road vehicle will produce more prominent in-car noise than ordinary vehicles due to the surging power, at this point the BJ40 surprised me that there was no big noise, the NVH control in the cockpit was excellent, and there was no big noise, allowing me to enjoy the quiet personal space. As for others, such as how much storage space is convenient to place some personal items, and the large back-up space is convenient for travel and related items, etc., they are also the points that I care about.
Gradually, I began to flee the city, trying to drive the BJ40 to camping, traveling, going further afield, and gradually deeper into the inspiration of life it brought. Some people on the Internet think that girls who play cross-country are wild, strong, sassy, and even masculine, but I think that is a misunderstanding. I believe that a thousand female car owners have a thousand understandings of off-road life in their hearts. I believe that liking off-road is a freedom to break free, a world that maintains a part of self-independence outside of daily life, and a modern woman who lives a wonderful life. The ancients said: Life does not want to see, move like a participating businessman. For those who are either magnificent or magnificent, those who have always wanted to do things, if you want to go, hurry up, don't wait. That's my attitude to life.
New name change + exclusive rights, "sonorous and unbridled" to read the "off-road woman's heart"
I'm not the only girl with a similar attitude to life, but also thousands of BJ40 female car owners, and this feeling has deepened after joining the riders' club, especially after joining the BJ40 female owners club established last year.
With the continuous increase of BJ40 female car owners, we gradually no longer have to be regarded as a "special group" and exist, sisters can often exchange off-road experience together, more is to meet travel, and even discuss dressing, makeup shopping and other topics, in the Yueye Circle APP beautiful pictures, is the cross-country connection to each other's lives.
Nowadays, the club has changed its name to "Sonorous Zero", announced the exclusive emblem pattern, so that we have a uniform name and personality logo; released the women's exclusive model girlfriend co-creation plan, giving us the opportunity to create a model design that meets the personality and their favorite; and released exclusive rights and interests for women, including women's exclusive customized modification programs, professional off-road experience services, female car owners 1v1 off-road driving training, female riders' exclusive experience activities, Yueye Circle App "Sonorous Zero" special area and user-exclusive medals. This series of actions made me fully aware of the importance that Beijing cross-country attaches to the quality of women's off-road life, and at the same time made me have a strong sense of belonging.
Since this special day, I believe that I also hope that more sisters who also pursue freedom will join the "sonorous zero", because the Beijing off-road BJ40 is not only an off-road vehicle, but also brings more possibilities to the female souls like me who do not want to be bound. Off-roading is like a brother to a man, but what about a woman? Join the "Sonorous Zero" and let us understand it together!