On March 8, 2022, on the occasion of the first anniversary of its establishment, Beijing Off-Road held a unique "Sonorous Zero Yue She Said" women's off-road live broadcast salon, in addition to sharing the unique perspective of female fans and the club's renaming "Sonorous Zero", it also released the "Sonorous Zero Girlfriend Co-creation" plan, which is committed to creating an exclusive off-road "concept car" for Chinese female off-road fans.
Typography Ju Yishu
What kind of off-road vehicle do female users of off-road circles need?
As the founder of China's off-road culture, Beijing off-road has been deeply cultivating the field of off-road culture, has 60 years of off-road vehicle research and development genes, and constantly creates subdivided models that meet the needs of users and solve user pain points according to the market.
In recent years, the group of female off-road car owners has grown. On 3.8 International Labor Women's Day in 2021, Beijing Off-Road will concentrate the strength of female car owners with a huge base and set up a female off-road owners club, which can improve user service capabilities and enhance the social interaction of female car owners, and at the same time, they can also listen to the needs of off-road female car owners closer.
Liu Miaomiao, director of the public relations department of Beijing's off-road brand, said that he has always believed that off-road vehicles and music have the same characteristics, "that is a balance of agility and regularity." The buggy itself is a collection of machinery, a product based on the rules of physics, but anyone who sees the buggy will have a sense of freedom. Similarly, music is free and flexible, so music can make people feel happy. “
Jia Jia, the host of Beijing Radio 103.9, shared her insights, "Because of my work, I am actually very sensitive to sound. Originally Beijing was blocked, and then noisy, I really couldn't stand it. Fortunately, after the test drive, the performance of the BJ40 in the NVH was satisfactory to me, and closing the door was my own side of the world. At the same time, because the SUV sits high, the overhead view can give me a feeling of temporarily jumping out of the surroundings, this short 'God perspective', especially driving on urban roads, is very comfortable. ”
Hu Jing, senior designer of automotive color materials, said that off-road vehicles themselves have a "free" temperament, "so in terms of color matching, we hope to be able to enlarge this temperament again." Compared with other models, the paint color of the 40 is more vivid and vibrant, and it is very recognizable from a distance. Personally, I would very much like to be able to take this feeling of freedom and unrestrainedness to the distance through the ruts of the 40s. ”
Wang Hua, an olfactor of the "Golden Nose" team, revealed, "It is the mission of our work to let 40 have a healthy interior environment. One thing that makes us very proud is to take 40 against the BBA, and in terms of smell, we don't lose to these first-line brands. ”
BJ40 owner, founder of Meng Xinhui Medical Emergency Team Hai Meng, in the years of public welfare rush, feel the sense of security of BJ40, "it is like a particularly reliable all-round boyfriend, or the kind of boyfriend max, safety, reliability and other aspects, let me be particularly down-to-earth." Whether it is passive safety measures such as airbags and roll cages, or active safety configurations such as tire pressure, tire temperature monitoring, traction control, etc., they can help me overcome the danger again and again in the dilemma. ”
Previously, in the long history of the development of off-road culture, there has never been any off-road vehicle that distinguishes gender exclusive female owners. Nowadays, on the market, the private modification schemes for exclusive women are mostly modified to combine appearance, painting and some auxiliary functions, such as paint color, front and rear bars, raised shock absorption, wading hoses, auxiliary fuel tanks, luggage racks, high-power radios, etc., but the official version of exclusive women has never appeared.
A classic and perfect product is often the brand side and the user, in the effective interaction between demand feedback and product improvement, it is constantly improved. After years of accumulated experience in female car owners' service, at the "Sonorous Zero Joy She Said" women's off-road live broadcast salon, Beijing Off-Road released the "Sonorous Zero Girlfriend Co-creation" plan, announcing that it will rely on the strong female fan group of the Sonorous Zero Club, together with all female off-road users, to create N exclusive female official models, directly hit the pain points of women's off-road, and create off-road models that meet the needs of women's off-road, good-looking, fun and easy to open, in order to create a more delicate, more refined, more exclusive, A more reliable female off-road life experience, the majority of female off-road fans can look forward to it together.
Sonorous 40 Club renewed, these 5 rights and interests are you moved?
Female off-road fans not only need an off-road vehicle, but also a social circle layer that can interact freely, with high quality and high safety. While providing women with off-road driving fun, Beijing Off-Road is also committed to expanding the freedom of women's circles, creating a sonorous zero club around the needs of women's social networking, and launching a new upgrade of exclusive rights for female car owners at this salon.
At the live broadcast salon, Beijing Off-Road announced that the exclusive rights and interests of the Sonorous Zero Club were divided into five major items. 1. The women's exclusive customized modification program will create a number of personalized modification programs tailored for female car owners, so that female modification enthusiasts can save time and effort to realize their modification dreams. 2. Provide professional off-road experience services to enhance the off-road life experience of female car owners. 3. The club provides 1v1 off-road driving training for female car owners, which can not only improve the off-road driving skills of female car owners, but also provide a rare off-road experience and exchange opportunity. 4. The club will hold a series of exclusive experience activities for female riders in the future, through 4 regional online topic live broadcast activities and offline exclusive off-road experience activities, so that more women can understand off-road, love off-road, and join off-road life. 5. Beijing Off-Road also opened up an exclusive sonorous zero area for female users in the Yueye Circle App, where female users can receive exclusive medals to further enhance their sense of identity and belonging.
From identity to club rights and interests to exclusive product co-creation, Beijing Off-Road strives to create an integrated and all-round female off-road life experience matrix for female off-road users, and build a high-grade off-road social circle exclusive to women. This is an important step for Beijing off-road to further enhance its refined operation capabilities for a more segmented market, and at the same time, it also further enhances the product professionalism and brand connotation of Beijing off-road, China's first off-road brand.