On March 8, with special support from the All-China Women's Federation, CCTV Variety Channel produced and broadcast a special program for "Blossom China" for 2022 International Women's Day. In the program, six groups of outstanding women from all walks of life in the motherland presented a group portrait of women with the most sincere feelings for the audience, and once again awakened the praise and thinking of the public for the female spirit. Flowers bloom in China, spring is full of garden, this needle of female strength tonic, came at the right time.
Innovative forms of expression, with flowers as a medium song to praise
In the era of integrated media, literary and artistic creation should break through the mold and seek innovation and change. The program not only conforms to the needs of the times in the core communication, but also makes in-depth innovation in the form of expression. The program takes flowers as the medium, flowers as the letter, and finally uses flowers to pass on, using different flower arrangement works to connect the life stories of model women, adding poetry, delicacy and sincerity. The six groups of flower arrangement works represent the personality and image of the six groups of outstanding women in the new era.
For example, "Sonorous Rose" represents the feminine and romantic nature of women's football athletes such as roses, and also has the spirit of perseverance, bravery and hard work like Australian plums; the white crane taro shaped like a sail facing the wind in "Long Wind and Waves" takes the meaning of "long wind and waves will sometimes hang on to the clouds and sails to the sea", representing Hou Jing's "riding the wind and breaking the waves" life of "riding the wind and breaking the waves" all the way... Women are like flowers, and excellent women should bloom and bloom.
At the same time, the presentation form of the program is not preachy, but allows the host and guests to immerse themselves in the lives of the six groups of women, feel their style and charm, let the audience immerse themselves in the scene, experience their lives, and touch the shining soul. With this as the cornerstone, the program also uses integrated media channels to empower each other with cross-screen interaction of large and small screens, and builds more possibilities for the spread of "her power". After the program is broadcast, the story of the exemplary women will also be disseminated in depth on the small screen, so that the value of the program is maximized and the penetration of the crowd is maximized.
Create a group portrait of the scarf and pay tribute to the "power of her" of the times
Today's female groups are playing a major role in the new era, promoting rural revitalization, developing rural education, fighting the new crown epidemic, promoting sportsmanship, and devoting themselves to building a strong country... In various fields to contribute to the realization of high-quality national development. As a special program of International Women's Day on March 8, "Blossom china" uses the lens to present the style of these outstanding women in a 360-degree perspective, focusing on the intention of women in the new era is particularly valuable.
The female stories in the program are the light of the example, and it is also the luck of the times: "Hou Jing, a sister of the deep sea", has participated in and witnessed the leaps and bounds of China's offshore oil and gas development over the years, and has become an indispensable female backbone in forging the country's heavy weapon; Xie Hongfen, a rural teacher in Yunnan, dedicated her youth and blood to the cause of rural education, and lit up the road of the latecomers; Yan Ling, the king of the sea, land and air, guarded the territory and bloomed with glory; Ou Min, secretary of the rural women's village branch, built her hometown with diligence and wisdom. Help rural revitalization, turn green water and green mountains into golden mountains and silver mountains; the emergency response team of the Institute of Infectious Diseases of the Chinese Center for Disease Control and Prevention has been fighting in the front line of anti-epidemic prevention and control since the epidemic, facing difficulties and protecting the country; Chinese women's football girls, with their blood and strength, create the history of national football again, and at the beginning of the new year, invigorate the spirit of the Chinese people. They are the most beautiful landscape, the spiritual enlightenment given to all women: hard work and enterprising, you can create extraordinary.
Xie Hongfen, a village teacher
Women's postures bloom in diversity, and the "power of example" can be felt
Rousseau once said: "The world can also be a woman's book." "The show's presentation of role models for women is like opening a book full of intestines, word by word, and reading carefully. The program has carried out multi-faceted and three-dimensional excavation of their lives, and countless "contrasting cuteness" have been presented in an instant. Hou Jing, who is regarded by the team as the backbone, has a notepad full of cartoon stickers, which is the "girl's heart" outside of the work of a sister in the deep sea; the women's football girl who is as jade as steel on the field will also wear light makeup and laugh and play in private... These rich and real, non-flat profiles make female role models more real and perceptible, and promote the "de-definition" and pluralistic release of the female spirit.
Women's soccer girl
We often say that women are like flowers, this flower is a noble elegance that comes from hand, and it is also a confident and free way to do not confuse. The female spirit presented in the program is vigorous and vigorous, firm, gentle and flexible, entrepreneurial spirit that dares to think and dare to fight, and courageous perseverance to save lives and help the injured to break through all difficulties... Countless facets are like trickles, converging into the fanghua mark of the times, inspiring more women to approach them in the form of a wave, and eventually become them.
Emergency response team of the Institute of Infectious Diseases of the Chinese Center for Disease Control and Prevention
When literature and art resonate with the same frequency as the times, on the occasion of International Women's Day on March 8, "Blossoming China" reports and reproduces female role models, carries forward and inherits the female style in the new era, and provides the audience with a feast of the spirit of the times.
Source/Film And Television Outpost People
Editor/Bin Liu
Review/Qiao Hong
Producer/Xi Shujun