In just one week since EA first sanctioned Russia with its own games, more and more game companies have joined the action to stop doing business in Russia, and Activision Blizzard is one of them.
Although it was acquired by Microsoft, the acquisition was not formally completed, activision Blizzard's public opinion environment did not quickly escape from the dilemma of workplace harassment and gender discrimination, and there are still quite a few practical problems within the company that still need to be dealt with, in addition to being investigated and supervised by antitrust-related content. The length of time it will take for a company's reputation to recover and its development to be on track can be expected.
In the face of such self-care, Activision Blizzard still chose to take a stand, announcing in a letter shared publicly with employees that Activision Blizzard would suspend the sale of new products for its games in Russia. The decision, which would ban Russian users from originating any new deals with Activision Blizzard, including sales of its games and in-game purchases, did not say whether the ban included both digital and physical games.
Today is Russia, baoqi when it will be our turn, many domestic former Activision Blizzard players scoffed at such a practice, you Activision does not let people play "COD" that people only fun offline real war zone. However, this is only a paragraph, because the players who are currently in Russia will not be restricted from playing, and the number of remaining war points in the account can be used normally, and the decision is more forced by the situation.
From a realistic point of view, in fact, it is not difficult to understand the consideration of Activision Blizzard's decision, as a European and American company, when encountering this situation that needs to take a stand, it is natural to act with the values and standards of the company's location, and it is certain to keep the basic disk and the main revenue market. In addition to our domestic market, Activision Blizzard tens of millions of players mainly from Europe, North America for more than ten years of accumulation, while the number of players in the Russian market is only about 1 million, if for the sake of these 1 million foreign service players do not openly take sides, offend the old players in Europe and the United States as the main source of revenue, it is undoubtedly self-inflicted.
Especially recently Activision Blizzard has just publicly stated that their old employees have left in large numbers for various reasons, sexual assault allegations against female employees, unequal work wages and improper handling of sexual harassment are still subject to a number of regulatory investigations and lawsuits, coupled with the robbery war between manufacturers in the past two years, Activision Blizzard's attractiveness is too low, not only the personnel turnover rate of the human resources department has increased significantly, but also the technical talents cannot be retained at all.
At this point in time, if you fall into negative news because you do not take a stand, in the face of the tidal wave of accusations that European and American players may appear on social media, Activision Blizzard will definitely not be able to eat, for them now stable development is the most important, follow the trend at least to ensure that there are fewer incidents in the European and American markets, and so on, the situation eases, their legacy problems can also be solved almost, "Watch 2" and "Dark 4" hurry to make is the most important thing for the company's future development.
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Of course, from the domestic players' complaints, we can also find that this point is basically thought of, but before the question of right and wrong, most of the players still see it very clearly: the game is not the whole of life, even if one day Activision Blizzard because of the team to put the sledgehammer of sanctions on our heads, the days are still passed, nothing more than the game circle regressed for twenty years.
Russia has recently banned the pirate software website that has been banned for a long time, and now not only has the perfect cracked Windows system that can be used, but also installs a full set of Adobe software directly, in addition to online games, no matter what the encrypted game is, the future can let you play for free immediately after the game is released. It may be a bit of an exaggeration to say this, but it is similar to the actual situation, no wonder everyone can talk so hard.
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