Text | Jump the curtain, author | Jack
It may have set the "lowest score" of the cinema movie Douban so far this year.
In the "freezing" of the entire market, the "Sun Never Sets Hotel" that has been adjusted several times has finally unraveled the mystery. But after the official debut, the film's Douban score once fell to 2.9 points.
"Hello, Li Huanying" Yu Wen is still there, and Shen Teng in "Ace to Ace" is also "bald" on the hot search, in "The Sun Never Sets On the Hotel", although Shen Teng is not the main actor, but ranks third in the starring list, but in fact, in the movie, Shen Teng is only a "paper man".
This kind of "fraudulent marketing" instantly angers the audience, after all, in such a cold market environment, "Shen Teng" is the biggest "ticket purchase entrance" of this movie. However, in addition to the content of the film itself, Shen Teng's "wrong goods" triggered collective condemnation. In the end, the director issued a bow to all the victims to apologize", avoiding the importance of the weight and attributing many problems to "marketing Shen Teng is the obstinate act of publicity strategy".
Happy Twist's decent comedy and "happy twist creative team created comedy" have actually not been able to be viewed separately by the audience. Although "even if it is not a direct line of the Happy Twist label, it also represents the creativity of Happy Twist" is an extremely rogue statement, it has to be said that this direct affiliation is extremely harmful to the movie and to the Happy Twist label.
Nowadays, Shen Teng has long become a 20 billion box office male god, is the top "top stream" in the entire domestic comedy, at the same time, Happy Twist has a number of main works about to enter the market. However, with the negative evaluation of Shen Teng being "over-marketed", although there is no substantial marketing for Shen Teng, this loss also hides great hidden dangers after all.
<h2>Shen Teng "instrumentalized"</h2>
A "paper man".
In "The Sun Never Sets on the Hotel", although Shen Teng ranks third in the starring lineup, he is actually a "paper man" with no real appearance, no lines, and no performance in the movie. But Shen Teng and domestic comedy are linked together, which is the most direct reason for many viewers to buy tickets.
Because of this "wrong goods", many viewers have crusaded. And the most unexpected thing is that the director himself joined the crusade. In the apology letter of Liu Junmeng, one of the directors, the director made it clear that Shen Teng was a cameo in family affection, and he wanted to show it as an Easter egg, not a misleading lead actor in the promotion. Subsequently, the director also said that he had repeatedly mentioned it to the production score and publicity team, but the other party ignored the director's opinion and insisted on going his own way out of his desire for box office and exercising the final decision of Party A.
This undoubtedly throws the producer and the publicity team into the depths of the public's saliva, although the director has picked himself up completely, but in fact, for the general audience, this does not care.
Shen Teng's "Charlotte Troubles" became a hit in the domestic comedy market that year and became the biggest dark horse. Therefore, it also opened the prelude to the domination of the market by the "hilarious comedy" of Happy Twist, and since then, many comedy works of Happy Twist have become the head of the market and obtained a very high box office. As the "top card" of Happy Twist, Shen Teng's appearance rate is also extremely high.
From "Charlotte Troubles" to "Hello, Li Huanying", Shen Teng has starred in 14 films, of which 3 works appear in 2018 and 2020, and these 14 works are all comedies. This allows Shen Teng to accumulate his own box office data too quickly, which is currently close to 20 billion box office, ranking first in the top 100 of the starring box office.
But you know, Shen Teng is not a starring actor in every work. For example, in 2016's "Ace Of Ace" Shen Teng played the old K, in "Lobster Police" is the lobster shop owner, in "囧Mom" is "filial piety", these cameo roles are "bonuses" for the movie but for Shen Teng is "baggage", because some domestic comedy quality is uncontrollable, because the audience who entered Shen Teng will eventually choose to sprinkle gas on Shen Teng.
In fact, even in Happy Twist's own comedy works, Shen Teng is also "step by step backwards", since "Charlotte Troubles", "Shy Iron Fist" still has the "you come over" out of the circle line, but "Li Cha's Aunt" playing "priest" makes the audience completely unable to buy it.
Even if Shen Teng's excellent comedic talent maintains its current status, this word-of-mouth loss will eventually lay hidden dangers. Once the starring work is not satisfactory, then the speed of word-of-mouth collapse will inevitably accelerate. After all, in the current domestic comedy market, basically "three years and one generation", any genre of comedy for three years or three has been overdrawn. The domestic comedians are also facing a lot of industrial difficulties, as the top shen teng has naturally become the first choice for more and more head comedies, but once the reputation is too fast to overdraft, the impact is naturally unimaginable.
<h2>Happy twist "back pot note"</h2>
Unlimited back pot.
In fact, the entire industry has been desperately in the "science", not by the happy twist of the main creative team to create the comedy work is "happy twist comedy", but the audience's excessive trust in this label, so that many domestic comedies have been labeled "happy twist".
The first to make the market "misread" is also Shen Teng. After the popularity of "Charlotte Troubles", "A Thought of Heaven" is set for "cross-Chinese New Year's Eve" in 2015. Starring Shen Teng and Ma Li, they occupy various positions on the poster infinitely. But this movie does not have the slightest "happy twist" figure. Although Shen Teng and Ma Li are real stars, they are not happy twist works. But there are still many viewers who think that this is "Charlotte Troubles 2".
Since then, Allen has become another actor with public recognition in addition to Shen Tengmali, and in 2019, the score of "Human Comedy" starring "Qiu Ya" Wang Zhi was extremely embarrassing, with a cat's eye audience rating of only 6.3 points and a Douban score of 3.4 points. This movie was dominated by the "Wanda System", but the "twist movie out of the bad film" gave the happy twist flower a great negative evaluation at that time. Allen has since starred in Let's Dance! "Elephant" has many works, but has not been able to gain market recognition.
In 2020, Chang Yuan crossed from actor to director, and "Warm Hugs" also gathered many main actors of Happy Twist, but this film is extremely differentiated in word-of-mouth performance. From Shen Teng, Ma Li, Qiao Shan, and Allen to Tian Yu, Wang Zhi, Wang Ning, Huang Cailun, and Zhang Yiming, it is normal for Chang Yuan to direct a film for the first time to make everyone popular, but it also makes the film labeled "happy twist".
But behind this movie is dominated by Huayi Brothers, and it is also impossible to find the figure of "Happy Twist".
And "The Sun Never Sets" is even more so, the director has previously participated in the creation of stage plays, starring Huang Cailun has previously starred in a number of twist comedies, but from the list of behind-the-scenes companies, this is also a "pseudo-twist" comedy.
As a company that started a drama, Happy Twist naturally maintains close contact with many main creative teams. Even the "absolute trump cards" such as Shen Teng and Ma Li did not hold shares in Happy Twist, and the two only signed a long contract with Happy Twist. This loose way of cooperation naturally cannot stop the actors and the main creative team from serving others, but it is indeed unfair to regard all works as "twist comedy".
In fact, the box office performance of "The Richest Man in Xihong City" with the clear brand of "Happy Twist" is the first place in the box office performance of this faction, but this movie is not dominated by Happy Twist, Yan Fei and Peng Damo formed Xihong Film and Television Culture Co., Ltd. in 2016, and Happy Twist does hold shares in it, but the proportion is 20%. In this movie, Shen Teng is undoubtedly the main actor, and the director + starring "twist" also makes the outside world mistakenly think that this is a twist comedy, but it is not.
<h2>What are you expecting from "Happy Twist"? </h2>
Twisted flowers, must be a fine product.
This is a sentence that once circulated in the domestic comedy market after the fire of "Charlotte Troubles". In particular, the word of mouth of "Donkey Got Water" exploded, although the box office performance was not the head, but its outstanding word-of-mouth performance became a very important work of domestic comedy that year. Domestic comedy once became a precarious genre at that time because of "bad films".
At this awkward stage, happy twist comedy became a hit. Although it is also a classic routine of small people counterattacking, the twist comedy's ability to capture reality and Shen Teng's and Ma Li's comedy style still won the recognition of the market at that time. In stage plays, the "how many times the audience laughs" is an extremely important measure, and after the emergence of twist comedy, "how many times the audience laughs" has also become the standard of domestic comedy.
On the one hand, the number of hilarious times is dense, on the other hand, it is a reflection of reality, which makes Happy Twist sit firmly in the first label of domestic comedy. However, this model is actually an "illusion" in itself, and the adaptation of the drama into a movie by Happy Twist is a very important path for its film and television. However, stage plays and films are very different artistic mediums, and the "drama style" actually has a great influence on happy twist comedy in the later stages.
In particular, many comedies of Happy Twist are "anti-string types", and it is often easy to receive better results on stages that interact closely with the audience, but it is difficult to shine in movies with "the fourth wall". Since then, "Shy Iron Fist" and "Li Cha's Aunt" have both belonged to this genre, but "Li Cha's Aunt" is absolutely starred by Huang Cailun, but his own low public recognition can not bring a qualified reputation to Happy Twist after all.
In non-happy twist works, although Xuanfa often chooses to "borrow", in terms of overall style, "twist comedy" cannot be copied. Allen's "Human Comedy", Chang Yuan's "Warm Hug", and Huang Cailun's "The Sun Never Sets on the Hotel" may be more likely to represent the cross-section of domestic comedy, and the inaccuracy of this comedy point and the "sense of emptiness" of empty reality cannot meet the audience's current comedy needs.
Judging from "Hello, Li Huanying" starring Shen Teng and Jia Ling, this film's accurate capture of emotions has allowed it to successfully break through in the Spring Festival file. The market's requirements for high-quality comedies have actually remained "online", and "happy twist" has been successful in the past, making this sign too "god-sealing", which makes many domestic comedies choose to borrow and put themselves in hidden dangers.
Whether the stage drama IP can be fully filmed, and whether happy twist flowers still maintain the characteristics of the previous happy twist comedies on "Super Family" and "Lone Moon" are actually a question.
However, due to the lack of high-quality domestic comedies, with the glory of the past, it can fully carry goods. But domestic comedies should never live in the aura of a happy twist past. The risk of head blockbusters in today's market pattern is greatly improved, and "top students" like Shen Teng cannot withstand the loss of "paper people".