On March 1st, Weipai held a mocha DHT-PHEV launch conference in Sanya with the theme of "New Adaptation and Wisdom".
A total of two models were launched at the conference, priced at 295,000 yuan and 315,000 yuan respectively.
The new mocha DHT-PHEV is the focus of this conference. This car is of great significance to the "comprehensive hybridization" of the Wei brand:
First, it is the integrator of smart DHT and coffee intelligence. NOH high-end intelligent driving has been proven to be intelligent leading the industry;
The 204km ultra-long pure electric endurance is also the leader in a number of plug-in hybrid new cars, to know that the domestic "plug-in hybrid king" BYD Tang PHEV is also recently the highest pure electric mileage increased to 215km.
Second, it directly enters China's high-end new energy market in terms of product positioning, and targets the target group as the domestic "new middle class".
01
New highlights
New standard for endurance: pure electricity 204km
The significance of Mocha DHT-PHEV in Weipai is that it is the first shot of Weipai to impact the high-end new energy market.
Technical confidence comes from Weipai's intelligent DHT hybrid technology, this set of highly integrated new energy system is powerful in that it covers three sets of powertrains in two power forms, and is the world's first "new energy architecture with the best efficiency in the full speed domain, the best driving experience and the highest degree of intelligence";
In addition, the NOH high-end intelligent driver assistance system is an intelligent system that has been tested on a variety of new fuel products of Wei brand, and it continues to be used on new plug-in hybrid vehicles; 204km WLTC ultra-long pure electric endurance, which is also ranked among the top three in domestic plug-in hybrid models.
This pure electric mileage standard is more stringent. Mocha DHT-PHEV is the first in the industry to measure battery life using a more stringent test standard, WLTC.
The two-wheel drive long endurance version can achieve WLTC 100 km feed fuel consumption as low as 5.55L, WLTC 204km electric endurance;
The comprehensive endurance is 1000+km, which is far better than the 300,000-level range extender car new force WLTC only has a comprehensive endurance of 890km.
The advantage of charging is that it also supports fast charging of up to 60kW, completely breaking the battery life anxiety caused by pure electricity, and charging 35 minutes can achieve the need for commuting for one week.
Focus on the driving control data of this car.
It also takes care of the user's driving pleasure needs, mocha DHT-PHEV high-performance electric four-wheel drive system maximum power of 355kW, maximum torque of 762N m, 4.8 seconds can break 100;
In terms of comfort, Mocha DHT-PHEV strives for luxury comfort, and the hardware is everywhere in the cost -
The whole department is equipped with Xiao Wei 2.0, 64 color infinity color change atmosphere lights, nappa seats, HARMAN Infinity12 speakers high-fidelity stereo surround sound, plus ultra-quiet NVH acoustic coverage, PM2.5 active purification system, theme space fragrance system, negative ion air oxygen bar, with consistent luxury genes, the comfort will be the ultimate.
02
Brand advantage
Domestic and international high-end strategic products
On the eve of the Guangzhou Auto Show last year, Weipai Maqiduo DHT-PHEV was listed, and Weipai CEO Li Ruifeng, CMO Qiao Xinyu and other core executives attended the conference with "strategic turning point" significance for Weipai and Great Wall Motors.
In Li Ruifeng's view, BYD has transferred its registered "Wei brand" Chinese trademark to the Great Wall free of charge, and the maturity of DHT hybrid technology has made Wei brand fully develop the field of hybrid vehicles with more mature conditions. Wei brand's short-term product planning also borrows Li Ruifeng's mouth to present the outside world:
Within a year, the "three cups of coffee" equipped with the DHT hybrid system will be fully launched. Even retro trendy SUV dreams and more high-end MPV models will be launched with the DHT hybrid system in the near future, and a 6-seater SUV will be released this year.
As the most expensive product series of the Wei brand coffee series, the launch of its PHEV model version is a symbol of the advanced high-end market of the Wei brand. Weipai's mission, the most important thing is a benchmark for the upward breakthrough of the Great Wall Motor brand, so all the resources of the Great Wall Group will be inclined to Weipai, and the transformation of Weipai to high-end new energy is an important mission of Great Wall Motors in 2022.
Good technology makes good products, from the perspective of product positioning, the competitors of Mocha DHT-PHEV are aiming at the high-end SUVs of new power brands such as Ideal ONE and Lantu FREE, while Wei brand's new energy products are aimed at the overall high-end new power brand.
In terms of brand internationalization, Weipai Europe's first experience center will open in Berlin, Germany in June, and has successively opened a number of experience centers and offline stores in the core markets of Europe; in October this year, Weipai will also participate in the Paris Motor Show in France.
03
Limited-time benefits for new cars
Recommended Index: Worth trying
In March, the winter and spring seasons are undertaken, and after the winter, the dragon looks up and stings, which can be regarded as the real beginning of the year.
The benefits for owners in the first month of the mocha DHT-PHEV are:
Car purchase benefits: from March 2 to 31, before 24:00, the order will be 2,000 yuan to 8,000 yuan for car purchase; before 24:00 on March 31, the 0 anxiety performance version will be upgraded to a laser headlight, enjoy 36 periods of 0 interest and up to 7,000 yuan replacement subsidy.
After-sales benefits: lifetime free basic maintenance, enjoy the lifelong free warranty of the three electric systems, engines and transmissions, enjoy 5 years or 150,000 kilometers of vehicle warranty, free charging pile and foundation installation services (limited to the first owner), lifelong vehicle exclusive physical examination and lifetime free roadside assistance;
Smart Network Benefits: Lifetime free basic traffic, basic services and exclusive services, entertainment services for 3 years free.
04
Boss of a car brand
"Car Purchase Guarantee"
Weipai CEO (CEO) Li Ruifeng:
In fact, as long as everyone returns to rationality and thinks about it carefully, you will find that many Internet cars, new forces, and even traditional luxury high-end brands, in the current market, do they really solve the anxiety for users?
Not really! They even created new anxieties!
Can't create 0 anxiety travel, all jokes are nonsense!
At present, the positioning of Weipai is very clear, that is, through the blessing of intelligent, DHT and other advantageous technologies, it will break into the hinterland of foreign luxury brands, seize their market share, and open up upward space for the rise of Chinese brands!
In the first half of this year, Mocha will officially land on the European market as Coffee 01, with ultra-long pure electric endurance, racing-grade power performance, leading intelligent experience, and product advantages such as meeting the most stringent Euro 6d emission standards, in the same price range, reflecting a strong product force, with the real power of competing on the same stage with BBA.
Weipai CMO (Chief Marketing Officer) Qiao Xinyu:
The new anxieties generated in the new era can only be eliminated by the new technologies of this era.
Mocha DHT-PHEV is such a product that comes into being, it combines the most advanced technology of the whole group, and truly opens the era of all-scenario zero anxiety travel.
"2021 China City Commuting Monitoring" report shows that the average daily commuting distance of 42 cities across the country reached 38 kilometers, 58% of pure electricity users expect to charge only once a week, from the perspective of car use, car owners still do not want to increase anxiety for travel cars because of battery life, energy replenishment, etc.
Mocha DHT-PHEV has a set of DHT highly integrated oil-electric hybrid system, using a high-efficiency ternary lithium battery of 39.67 kWh, the energy density of the battery cell has reached 217 Wh per kilogram, and the pure electric mileage of the two-wheel drive model WLTC has reached an unprecedented 204km, meeting the weekday charge every monday! Even in the case of power loss, the combined power consumption of intelligent DHT's two-file hybrid architecture and powerful intelligent energy consumption management algorithm is only 5.55L;
The high-performance electric four-wheel drive version of mocha DHT-PHEV has a maximum power of 355kW and a maximum torque of 762N•m, which can break 100 in 4.8 seconds.