This month, YY Live "Renewed" has undergone a new upgrade and revision, the biggest highlight of which is that the platform has changed the live broadcast screen to a vertical Blu-ray HD screen.
For ordinary users, the biggest intuitive feeling is that the new YY live broadcast screen is more high-definition, and the sound effects and visual experience are more shocking.
As we all know, as the mobile hardware device configuration becomes more powerful, more and more people prefer to watch live broadcasts with "one-handed holding devices".
High-definition Blu-ray image quality, product iteration upgrade around user needs, no doubt can glimpse the development of a new strategic direction for this YY live broadcast.
Recently, after the revision and upgrade of YY Live, many important resources have been given to promote the "Ambitious High Flying Concert" of the platform music anchor.
DaZhuang is a former Momo brother, who came to YY this year to develop, and was praised by the YY platform as a talent star anchor and gave many support resources.
And this is also the first time that Dazhuang has enabled blu-ray vertical screen for live broadcasting, allowing YY users to enjoy an immersive music feast.
The promotion of the YY anchor Dazhuang "High Ambition and High Flying" concert is unprecedented, which is the use of YY live broadcast and Baidu core resources.
At the scene of the YY anchor's big and strong concert, Baidu used the opening screen including Baidu, Tieba, Good Look, and the network disk to directly import recommended resources such as live broadcast rooms and event information.
It can be said that Baidu's core products recommend this live broadcast event across the board, and this time such a large-scale traffic recommendation has also achieved unprecedented results.
The netizen fans who are familiar with Dazhuang are not only YY users, he is popular all over the Internet because of his famous song "We Are Not The Same". This time, he also appeared at the first concert scene since the revision of YY live with classic love songs and huge trench ceremonies.
Da Zhuang talked about his musical path at the concert, and he revealed that he has always liked to sing, but he has always covered other people's songs.
Later, I wanted to have my own songs, and by chance, I met songs that matched my own, and then I began to slowly embark on the road of music.
And this big concert live broadcast room, using the Blu-ray HD live broadcast screen, he teased fans to open the Blu-ray screen, you can count how many beards they have.
At the same time, Lori singer Who is also the anchor of YY also came to the scene as a guest of honor for the Big Ball.
Rice Sisi also brought "sweet perks" and brought two good songs to the scene.
At the concert, Da Zhuang revealed that he has plans to produce new songs every year, and there is a song funded by YY to create for himself, which may be released online in the next month or two.
At this big concert, due to the recommendation of YY and Baidu's resource traffic, its live broadcast room frantically poured into the users of Baidu's various ends, and the live broadcast popularity also reached a record high.
According to the query of the third-party platform, the two-hour live broadcast popularity of the "Zhuangzhi Goofy Concert" was almost stable at about 2.8 million.
This heat cannot be achieved even by many head anchors, and the blessing effect of Baidu traffic is also very significant.
And also landed on the fifth place in Baidu's hot search, giving a strong and super high exposure.
From some of YY's "actions" in recent months and this revision and upgrade, it can be seen that YY Live has been adjusting its thinking.
YY Live has experienced the show war of PC live broadcasting, and later the mobile live broadcast of the national live broadcast "thousand broadcast" melee.
In several changes in the live broadcast industry, standing firm in the field of entertainment live broadcasting, YY live broadcast now has Baidu traffic blessing, and anchors also have more room for development.