Market insights into China's baby and child snack food industry in 2022

Text | Analysys analysis

Thanks to the iteration of China's maternal and infant groups and the change of consumption concept, China's baby and child snack food industry has shown a trend of popularization acceleration, integration and upgrading, professional segmentation, and the rise of the national tide; but behind the rapid development, food safety problems are frequent and homogenized; in the future, the baby and child snack food industry will develop in the direction of standardization, product diversification, refinement, health, and functionalization, and at the same time, the omni-channel layout and supply chain construction capabilities will become the core competitiveness of the brand.