When it comes to marketing, many people think of "finding a few head Internet celebrities to get rich overnight" or "simply throwing money to advertise", this idea is to narrow the concept of marketing, and this is not enough for start-up brands and products, if it is this idea, then marketing is the "exclusive" of large enterprises.
Marketing is not just blindly spending money on advertising, no basis for marketing activities, and finally are "self-congratulatory marketing", start-up brands can not withstand such a toss, below we talk about how startups to plan the first marketing campaign from scratch without any potential help.
Identify marketing goals
In any marketing job, the first thing is to determine the marketing goal, not necessarily to make money, but also to earn voice and traffic. With marketing goals, you can act around the goals. This goal is not more is better, this goal is to need to calculate as accurately as possible, a clear data or indicator.
For start-up brands, the main goal is generally to achieve "breakeven", and the small turnover can not lose money is to calculate, a clear goal. Doing so will also be able to better determine the resources that marketing needs to invest.
Identify target populations
Marketing is to invest in its own favor, not just to know which part of our products are suitable for, but to accurately know the preferences, characteristics and sources of purchase desire for similar products.
At the beginning of the target group, in addition to doing detailed user research work such as user interviews, you can also analyze from competitors and study the population targeted by competitors; or do some statistics from sales data.
Identify marketing channels
Consumer behavior characteristics on each channel are different, when buying on the online platform, consumers' decisions are more affected by their own habits, in contrast, consumers offline channels will be affected by the environment, store staff communication and other factors affect their decisions. Therefore, for different channels, it is necessary to disassemble the characteristics of each channel to understand the functions of different channels and complete the marketing task of each product with different product combinations.
Determine your marketing strategy
After determining the main channel of this marketing, then it is necessary to carry out related activity design for the products of this channel, such as the most common let you scan and pay attention to the online mall, receive coupons, and then place orders online and pick up offline goods, which can make more resources tilted to a channel or product, so that more people can participate in marketing activities and perceive the brand.
Determine the drainage method
When the previous operations are laid out, this is the time to decide whether to put ads, which can be offline push, a public account article, an Internet celebrity planting grass, etc. I believe that at this time, the brand has also thought out what kind of way to choose for publicity and drainage, so that more people know about your activities.
The above is the marketing planning process for start-ups, which is not difficult, but it also tests the overall marketing ability of the enterprise. If you want to make a name for yourself in marketing, but suffer from no technology and no team, you can try to find a third-party platform, such as "Guangzhou Shenying Network Technology Co., Ltd."! Shenying has done brand promotion services for many enterprises, making every effort to build brand competitiveness and rapidly improve brand influence!