Li Wenqi: The sense of ceremony of "playing songs" makes musicians feel valued| singers talk

On the stage of "The Voice of China", Li Wenqi surprised the mentor with an adaptation of Cui Jian's "Rock on the New Long March Road" and let the audience remember this musical talent, and she has been active in the Chinese music scene as a singer-songwriter ever since. Compared with when he first started writing songs and the current music market, Li Wenqi believes that the original and self-media of that year were not as prosperous as they are today. A musical work can obtain fewer overall publicity resources than it does now, but the focus of promotion is more concentrated.

Since May 2021, singer and producer Li Wenqi has released three new singles on NetEase Cloud Music, with a different style than before. She hopes to tell her different stories in the new songs through bright, brilliant, gray, and wild colors. The picture is from the artist's Weibo

"At that time, when an album was released, almost every platform could put banner, and listeners would also go to the charts and the homepage of the platform to listen to songs. The list is also relatively real, good songs are easier to find, and listeners themselves will forward and promote. Now there are also benefits now. Musicians can send videos to the platform without officially releasing songs, or they can release new songs through self-media. "Li Wenqi is now promoting his new songs, and will put audio and video in an equally important position." "Audio" refers to the release of works on various music platforms such as NetEase Cloud Music, and "video" will be published on her self-media, such as Weibo, Douyin, B station account, etc.

Although there are more and more channels for musicians to publish their works, Li Wenqi still misses the traditional song programs that are gradually disappearing. When she was a child, she sat in her father's car and listened to the scene of the traffic radio station recommending new songs, which now looks back as if it were yesterday. "It was a sense of ceremony. Promoting your new songs through a hit show is a fun thing to do and make musicians feel valued. As a singer-songwriter, Li Wenqi feels that he still needs to play a song program. Her ideal song program should be realistic, pay attention to musical works, and invite musicians with attitudes and different styles (it is possible that some people have not yet been discovered) to sing their new songs on the show site, telling the creative experience, "so that more people can hear good songs that have not yet been discovered."

Li Wenqi also discussed with friends in the music circle the topic of "the technical threshold in the Internet era has become lower". Everyone's point of view is different, but most people feel that it is indeed more difficult for fans of a new song to find it now, because the music industry outputs too many musical works every day, and if it is not well promoted, the song will not be listened to. But Li Wenqi said: "However, I still believe that really good songs will shine, deeply rooted in the hearts of the people while having their own characteristics and attitudes, and try to have high-quality production and post-production." If you have both these points, it may only be a matter of time before you are loved by the public. ”

Nowadays, the popularity of short videos makes many young people accustomed to listening to music in fragments, listening to music with videos, or more considering the use of music, such as BGM (background music) as a short video. As people did in the early years, it became increasingly rare to enjoy a song in its entirety over and over again. In Li Wenqi's view, it is also a good thing that the song is used as a BGM by a short video, which proves that the song has a memory point and moves the audience, so that the musicians can also drive everyone's enthusiasm and interaction during the performance. "Of course, I hope that listeners will listen to the whole song slowly and carefully as they did in the previous tape recorder era." But modern culture can no longer go back to the past, and can only try to do its best to do its own works. ”

Beijing News reporter Yang Lianjie

Edited by Tian Kaini Proofreader Zhai Yongjun

Source: Beijing News