A few days ago, with the Swiss Federal Supreme Court announcing that Sun Yang's final appeal was rejected, the career of the former Chinese swimming team brother was basically terminated. Even if some netizens who like him believe that Sun Yang still has hopes to participate in the 2024 Paris Olympic Games, but the Olympic champion who has completely focused on the field of live streaming with goods, do you think he is still competitive? Since the outbreak of the violent anti-inspection incident, Sun Yang has been a topic figure in the domestic sports world, and the outside world has mixed praise and criticism of him, good or bad. The result of this 51-month ban has been determined, and many netizens have ridiculed "live streaming with goods, and the number of people will be 200,000 and then issue a ban speech"!
From the violent protest incident of his own behavior, mother, translators and others, which made everyone laugh, to the international court of arbitration for sport after the second hearing of Sun Yang's ban period was reduced from 8 years to 4 years and 3 months, to the final appeal was rejected. Some people say that Sun Yang's popularity index and commercial value are beyond reproach, but unfortunately, he has not found a public relations team with strong professional ability and sensitive crisis awareness. Some people also believe that the situation sun Yang is facing now is the result of the joint action of himself, his family and his team.
After the final appeal fails, Sun Yang's suspension period will end on May 28, 2024, which also means that he will completely miss the 2022 Hangzhou Asian Games and the 2022 Swimming World Championships. Sun Yang has won three Olympic gold medals in his career, the London Olympic Games and the Rio Olympic Games cycle, and he is an unshakable leader of the Chinese swimming team. After the ban storm appeared, the outside world's support and favorability for Sun Yang was greatly reduced, and even he was directly ignored by many photographers when he attended commercial activities.
In addition to the collective choice of silence of Chinese swimmers, former foreign opponents have repeatedly ridiculed and ridiculed Sun Yang in front of the media camera, especially Australian player Horton, and a Chinese swimming brother can be described as incompatible. During the ban, Sun Yang began to try in the field of live streaming with goods. In the early days, with his fan base and social influence, he won tens of millions of sales in just a few hours. However, with the appearance of aesthetic and visual fatigue among netizens, Sun Yang's live broadcast "business" took a sharp turn.
It is worth mentioning that he also used the method of "fans to 50,000 laughs" and "fans to 100,000 to speak" on a certain platform, which made many netizens cry and laugh. Some people even said bluntly, "Only a genius can come up with such a solution"! This statement from the Swiss court not only gave a final sentence to Sun Yang, but also gave an explanation to Chinese swimmers. Although Sun Yang said that he is trying to participate in the Paris Olympic Games, what do you think your expectations are from the current situation? In any case, what do you want to say about Sun Yang?
(Luo Treasurer)