This article was published in the "Sanlian Life Weekly" No. 24, 2020, the original title of the "undercover" star live broadcast, it is strictly forbidden to reprint privately, infringement will be investigated
In Hengdian, at the door of every hotel, there is a battlefield between stars and anchors.
Reporter/Xue Peng
Photography / Cai Xiaochuan
Gangnam has entered the rainy season, it rains every day, and there are fewer people broadcasting live than usual
"You say she's Reba, she's Reba!"
"Come, come, come!" Xiao Xi held up the mobile phone in his left hand, did not take the selfie stick, as if chatting with the family on the other end of the mobile phone, holding another mobile phone in his right hand, tapping WeChat, his eyes moved from the left hand mobile phone from time to time, glancing at the mobile phone in his right hand, the hand and eye kept switching on the two mobile phones, talking all the time, and also taking into account the stars that may appear in front of him at any time. He felt with the afterglow the caravan carrying the star return, and with a burst of excitement, he instinctively jerked up from the cold marble steps and said "Coming" in a loud voice, louder and louder, more and more urgent. He was talking to the person on the other end of the phone, and he was also telling himself that it was as if he had come to a "big job" and was worth chasing.
Every day, from 7 p.m. to 12 p.m., the two rows of marble steps under the Hengdian International Trade Building are filled with such live broadcast agents. There are thirty or forty people in many times, and five or six in small times. They have two mobile phones in their hands, the whole body in addition to the mobile phone, there is nothing special, dressed sloppily, pulling a pair of slippers, are the most comfortable and ordinary kind of bathroom drag, there are also some wear sneakers.
"Welcome the clever little devil into the live broadcast room."
"Yang Mi?" Yang Mi does not live in this hotel, tomorrow take you to see Yang Mi makeup! ”
"Now there are a lot of stars filming in Hengdian, and I can take you to see the stars every day." Click Follow Me. ”
"Have you ever seen ancient people smoke?" I'll give you a live broadcast of an ancient smoking. ”
"Thank you for the Porsche I sent!"
Porsche is the climax, as soon as they hear someone send a Porsche, all the anchors rush to see it, full of envy.
……
Dense live talk rushed into my ears, crowding through the canoe bridge, squeezing my ears. On the first day, my colleagues and I wandered among these anchors, crouching on the steps and lighting a "social cigarette", thinking that it would look less abrupt, but no, still embarrassed. For a moment and a half we couldn't fit into their world, we just felt unreal. Staying on the live broadcast of dozens of people, all kinds of accents, the same words, as if suffering from a sound violence.
I said or should we also turn on TikTok and start a live broadcast? This set of processes for scholars may be understood. Xiao Xi looked at the sixth road and gave me a blank look: "As far as you guys are like those who are engaged in live broadcasting, wearing a personal flip-flop, can the star chase the car when he comes?" Did you bring two phones? I asked, why do you have to have two mobile phones? - "One live broadcast, one video, this is the most basic configuration." That is, the so-called live broadcasters and substitute shooters.
In Hengdian, Guomao Building and Fengjing Jiali Hotel are the two major hotels where celebrities often stay, and they are also the most frequented places for anchors. Get up early and stay dark here, and you can always shoot stars. As the epidemic subsides, major crews have resumed work, and by the end of June and the beginning of July, there will be more than 70 crews filming in Hengdian at the same time, and the number of stars will also reach a peak.
After only two months of live star broadcasting in Hengdian, Xiaoxi has become very sensitive. There is only one vehicle entrance to the International Trade Building, and the gate is forty or fifty meters away from the main building, and there is no obstruction in the middle, which can be seen at a glance. Standing in front of the main building at night and looking at the gate, it was dark, and suddenly a beam of car lights turned into the gate, and XiaoXi immediately stood up and made a look at me, which meant "Look, there is a car coming, most of them are stars." While taking my curiosity into account, he was still interacting with the fans in the live broadcast room: "Here! Here it comes! Guess who's coming? Could it be Reba? Reba has recently finished work late, and the little sister is really hard to shoot! ”
The surrounding anchors also realized that they were probably big stars, and they began to warm up in their respective live broadcast rooms, and the sound heat wave of live broadcasts became more elevated, looking forward to a wave of "gift craze" that appeared with the arrival of stars.
The caravan pulled up and stopped in front of the main building. More than 20 people with selfie sticks flocked to the car door, leaving a passage between the car door and the door in the hotel lobby. Xiao Xi set up his two mobile phones, one stayed on the Douyin live broadcast page, the other tuned in video mode, pressed the red button, and waited.
After more than ten seconds, the car door opened and a girl wearing a fisherman's hat got out of the car, with two pieces of clothing in her hands. "Definitely a female star." I heard someone muttering behind me. Judging from experience, this is the assistant of the female star, holding the star's clothes in her hand. At this moment, the audience held their breath, and the anchors stopped talking, only pointing the camera straight at the car door.
I muttered in my heart, "As for? After the assistant, the protagonist came out. It is also a fisherman's hat, tall but not skinny, with long curly hair, a tight casual top and wide-leg jeans. The brim of the hat itself was pressed very low, and her eyes could not be seen, and the mask was even more unable to see her face. Before I could feel relieved, the two of them walked into the lobby. The anchors gasped and asked each other:
"Gee, who was that just now?" Is it Reba? ”
"I feel like!"
"No, Reba doesn't walk the same way she does. She leaned too forward. ”
Konishi ended his video shooting and kept playing it back to the fans in his live broadcast room: "Who do you see this?" Went too fast to recognize. ”
After a commotion, the anchors scattered and returned to the marble steps to sit. The security guards of the International Trade Building were accustomed to seeing this kind of scene, each star passed his eyes, but he couldn't recognize a few, but listening to the names of these stars every day, from the enthusiasm of the anchors, he could judge which stars were fire and which were general: "One day Li Gengxi came in, and the reaction of these people was obviously not as excited as when he saw Reba, I knew, Li Gengxi is famous, but not so hot." But I think this little girl is very cute. ”
"It's still a star, it's a bump in luck." Generally a lot of people who are in the crew, White is happy. Xiao Xi felt that although he didn't know who it was, the size was an actor, and it would be nice to make a difference with the fans in the live broadcast room.
The security brother saw that the riots were non-stop for a while, and the anchors were still immersed in the interest of discussing who the female star was just now, thinking that they were childish, so they said to me: "This female star can't see the face is the same, you say she is Reba, she is Reba!" Isn't it? The tone was as calm as that of a sweeping monk.
"Why live stars? Is it bad to live point something else? ”
A few days later, Xiao Xi took me to the daytime live broadcast to shoot the holy land - Hengguo Hotel. Because the makeup backstage of Entertainment Film and Television is here, starting from 6 o'clock in the morning, stars and actors of all sizes have to come here to make up, and every day they can shoot stars, and there are many. From 6 o'clock to 9 o'clock, the makeup is ordinary actors, and after 9 o'clock, the stars will come one after another.
Downstairs in the Hengdian International Trade Building, the conscientious anchor sits for three or four hours
The live broadcast scene in the evening is considered to be mild, and the anchor works while laughing and resting, and there is no ride. During the day, it was completely two faces, one bloody rain and wind, at least no longer wearing slippers, and one by one changed into sneakers. I was already twenty or thirty people by then, and many of them were familiar faces. Recently, there are about 100 anchors of special stars active in Hengdian, and they are always in those fixed locations. They also look at my face familiar, not live broadcast but always appear in the live broadcast of the group, it seems that it is not a "good stubble", and I am obviously a little more vigilant.
So I also turned on Douyin and talked to myself in the face of the empty live broadcast room. Recently, I have collected a lot of celebrity information: "Li Yifeng lives in the ×× Hotel; Xu Kai will go to the basketball court of ×× to play basketball; I heard that where Wu Lei lives is a mystery, and even his iron fans can't find him; a few days ago, Di Lieba and Chen Weiting went to Changsha to record a program, not in Hengdian..." But I can't thank "I ×× brother brush gifts."
It's ridiculous. I sat down to watch them live, and Konishi took the time to chat with me for a while.
Xiao Xi is a native of Henan, before becoming the anchor, he was a lathe worker in a machinery factory, and he faced the lathe every day to grind mechanical parts, which was too boring for him in his early 20s. After work, he liked to watch live broadcasts, and at that time he often watched Fighting Fish, and later after Fighting Fish mainly attacked the game live, he watched less. With the rise of Kuaishou and Douyin, Xiaoxi has become a loyal user.
Xiao Xi speaks quite gently, unlike many anchors who shout in their voices, he belongs to the live broadcast style of boiling frogs in warm water. "Don't think that we like stars a lot, I don't like it, if it weren't for the fact that we saved fans to make money, how could someone guard the stars downstairs every day?" Those who really like to watch stars are the fans in the live broadcast room, in order to meet their needs and maintain their stickiness, these anchors have to do the "secret shooting" business.
"Why live stars? Is it bad to live point something else? I asked him.
"Because it's simple, zero cost, there are no requirements for anchors. We can't sing and dance, and we're not like those beautiful anchors, there is traffic as soon as we sit there, and we can only rely on stars to bring popularity. To put it bluntly, no one knows who I am, if I don't shoot these traffic stars for a few seconds, how can someone enter my live broadcast room? ”
Xiaoxi has only been in Hengdian for two months to do star live broadcasting, and he has also been at the capital airport before. He said that the atmosphere of the capital airport is better for them, because in addition to the special live broadcast shooting, more fans, they are mixed in the fan pile, stars sometimes smile and greet, unlike in Hengdian, there are few fans, "Stars are naturally hiding from us like bed bugs, with a straight face." But yeah, we don't shoot him, he's in a hurry. Don't look at these little stars one by one very high, secretly they are all competing. Especially in the same position of Hengdian filming, these people are afraid that their heat has dropped, and once the heat has dropped, it is difficult to go back."
Konishi shoots stars and does not take pleasure in this, but he does not reject this life. He feels that this is his current job, the top priority is to do the number of fans, stabilize these fans, after having a fan base, it is more important to specialize in micro-business live streaming with goods, so that the real traffic monetization. This set of processes is the best way out for celebrity live broadcasting, otherwise it is just shooting stars, relying on tens or hundreds of dollars a day to tip is useless. Therefore, in these anchors, celebrities are just a way for them to accumulate fans.
I followed these anchors to shoot stars, and at the same time I photographed them, and in my eyes, they were as interesting and boring as stars. I picked up my phone to shoot them, I didn't dare to take a generous picture, only dared to secretly press twice, a little timid in my heart, and the two words "go away" were written in their eyes. Just as I was about to put away my phone, an anchor wearing a duck-tongue hat and a black suit came up to me and stared at me fiercely: "What are you shooting?" Did you shoot me? ”
I calmly replied, "No. Just casually patted, didn't shoot you. ”
"What did you do?" I saw you shoot me. ”
"I'm a fan of Chen Weiting, wait for him to come out and take a look." It's not about you. "I gave myself the title of a fan, thinking that it was better to be confused, after all, they were many and powerful.
"You bring me your phone!" I saw you shoot me. You little girl, I've been keeping an eye on you for a long time, and I've been there every day for the other few days. ”
The duck-tongue hat did not spare and irritated me.
"I'm shooting you?! Am I guilty of slapping you? Who are you?" Why do you still want to see my phone! Besides, have you ever said hello to a star when you were secretly photographing a star? If you secretly shoot a star, can't I secretly photograph you? ”
After some quarrels, it suddenly calmed down, and the whole live broadcast scene was stunned. I realized that I had touched the reality in their hearts that they were most reluctant to face—that they were all sneaky photographers, all of them were offending others without permission. How should the bottom line of their behavior be balanced with the bottom line of their hearts? What should you do if you don't secretly photograph celebrities? They can't face these problems squarely, and in a short period of time, they can only rely on the tips in the live broadcast room to survive, eating the slag that fell from the big bread in Hengdian.
The duck-tongue hat didn't say anything more, and I left the scene and stopped mixing in the group of celebrities.
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