With the increasing competition and the reversal of work and work day and night, more and more people are beginning to appear in a "sub-healthy" state. Once the body is in "sub-health", it is easy to lead to mental tiredness, insomnia, back pain, loss of appetite and memory decline. Although many people want to use rest to eliminate this situation, they quickly find that the more they sleep, the more tired and irritable they become.
So, what to do in this situation? Some experts have suggested that through proper physiotherapy massage, it is possible to alleviate the state of muscle soreness to a certain extent. According to data released by iiMedia Research, the size of the health therapy market was 382 billion yuan in 2016, which grew to 539 billion yuan in 2018, and it is expected that in 2021, the size of the mainland health therapy market will reach 922 billion yuan.
At the same time, the survey data shows that among the interviewees, 63.8% of netizens choose physiotherapy to relieve physical discomfort. The proportion of netizens who believe that the tuina effect is very good is 28.8%, and the proportion of netizens who think that the tuina effect is OK is 52%. It can be seen from the data that more and more people in the mainland are relieving muscle discomfort through physiotherapy, and the growing demand has expanded the scale of the health therapy market.
In addition to going to orthopedic hospitals or Traditional Chinese medicine clinics for physiotherapy, there are also many people with better economic foundations who choose to buy massage equipment. According to data released by China Customs, as of 2019, the number of massage chairs imported from the mainland was 3.707 million units, and the import amount was 101.723 million US dollars. At the same time, it is estimated that the market size of massage chairs in mainland China will reach 15.03 billion yuan in 2020, an increase of 8.2% year-on-year.
It is not difficult to know from the data that the number of people buying massage chairs in the mainland is growing. This means that with the continuous improvement of the economic level, the people pay more and more attention to their own physical health. In addition to buying massage chairs at home, we will also see a special phenomenon in daily life. That is, in public places such as stations, shopping malls or airports, there are usually many massage chairs.
In people's eyes, these shared massage chairs are actually similar to the nature of shared bicycles, and can be "white prostitutes". Because it is placed in public places, it is often seen that many people sit in massage chairs, but fewer people scan the code to consume. In this way, it seems that sharing massage chairs cannot make money.
However, what is surprising is that these massage chairs are not only not decreasing, but increasing. So, what's going on? What exactly does a shared massage chair rely on to make money? In fact, the answer is very simple, the source of profits from shared massage chairs mainly comes from the following two aspects.
Overtime is charged
As we all know, business routines always surprise consumers. As long as you have used the shared massage chairs in the station or shopping mall, you can experience the profound routines of the merchants. Usually, these massage chairs are not charged for the first few minutes of the first few days, but if the time limit is exceeded, the massage chairs will stop functioning and urge consumers to scan the code to pay.
If you are not willing to pay, the massage chair will no longer be serviced. Only by scanning the code to pay, people can continue to enjoy the massage. In addition, many merchants usually set up harsh voice urging in order to make consumers pay willingly. Once the massage chair issues a harsh urge, then in full view of the public, consumers will scan the code to pay because of embarrassment.
As mentioned earlier, even if someone sits in a massage chair, the scan code is still relatively small, because the vast majority of people think it is not necessary to spend money. Although there are people who choose to scan the code to pay for use because of embarrassment, the proportion is relatively small, and most people encounter this situation and generally get up and leave. We can say that it is impossible to stabilize by charging royalties alone, so the main source of profit for shared massage chairs is advertising.
Earn advertising revenue
Compared with other places, shopping malls, stations and airports have a large passenger flow, which will naturally attract the attention of capital. Because there are large business opportunities, merchants will cooperate with companies that share massage chairs and advertise through the medium of massage chairs. Once the advertisement is successful, then the company that shares the massage chair can earn a considerable advertising fee.
At this time, some people will definitely ask, why do these businesses not advertise on the LED screen of TVs or shopping malls? Wouldn't this publicity be better? In fact, the reason is very simple. If you advertise on these mediums, the cost is considerable. However, if you choose to share massage chairs, the cost of this type of media is relatively low, so merchants are more willing to cooperate with massage chair companies.
All in all, the shared massage chairs in public places seem to lose money on the surface, but in fact they rely on the above two ways to make a profit. Therefore, "white prostitution" does not exist, it is just a routine set by the business, after all, there is no free lunch in the world. What do you think? What do you think of the so-called "white prostitute" shared massage chair? Why not tell me what you think in the comments section!