At the time when new energy was just emerging, various favorable policies and news were overwhelming, and many new energy vehicle companies also earned enough eyeballs in that wave of dividends. With the decline of new energy subsidies, coupled with the rise in the price of battery raw materials, the recent news about the price increase of new energy vehicles has emerged in an endless stream. 15 car companies such as Zero Run Car, Tesla, and Extreme Krypton Automobile have officially announced price increases, and even SAIC Volkswagen and FAW-Volkswagen's new energy models have risen by 5400 yuan. It is not an exaggeration to say that the "rising trend" of this wave of new energy vehicles can be said to be menacing.
On March 1, the official guidance price of the GT version of Euler Good Cat was adjusted to 147,000, which means that the 2022 Euler Good Cat also joined the wave of price increases. However, unlike the accompanying market of many new energy vehicle companies, Euler Good Cat is not just a simple and rude price increase. Instead, the new 1+N sales model was enabled, which better highlighted the personalization and made people have more expectations for the 2022 Euler good cat.
The configuration is "linked" with the price, and this wave of price increases is full of skills
In the new energy market, the mention of price increases will always have an impact on consumers, especially for young brands. However, this "unpleasant" price increase is not all bad, 2022 Euler good cat using a new "1 + N" customization model, which better highlights the personalized features. Among them, "1" represents the 400km and 500km endurance of the good cat basic version of the model, the two endurance according to the configuration is divided into two configuration versions, the 400 endurance version is priced at 121,900 yuan and 131,900 yuan; the 500 endurance version is priced at 141,900 yuan and 151,900 yuan. N" is a customized package, including intelligent driving assistance and Morandi color optional bag, no matter which version is purchased, users can customize the optional bag according to the actual car needs and preferences. Euler's eclectic response can be said to be a "model" for many young new energy brands.
As an independent new energy brand under the Great Wall Group, Since its establishment in 2018, Euler Automobile has taken advantage of the vigorous development of the new energy vehicle market to create an image of "car brand that loves women more", which has won the trust and choice of many female consumers. This time, facing the double pressure of subsidy decline and rising costs, euler automobile launched the 2022 good cat, adding Morandi color system and new customized interior, with embroidery technology, more classic and more stylish; 2022 new induction electric rear door, electric adjustment of the co-driver seat, front seat ventilation and co-driver seat massage, electric heating steering wheel configuration function, from hand to foot, to give users a comfortable driving experience.
In terms of intelligent configuration, the 2022 Euler Good Cat provides functions such as automatic parking and driving assistance, facing complex travel scenarios, and using rich technology configuration to create a good driving, good parking, and safer smart enjoyment experience. It can be seen that euler automobile's marketing action is not whimsical, the logic behind it is still to respect the user's thinking, "1 + N" multiple combinations are equivalent to the configuration and price "linkage".
Product strength is the foundation, and user position is the way of development
Euler Good Cat is Euler's first pure electric SUV, which became popular throughout the country after listing, achieving cumulative sales of 50,931 vehicles in 2021, ranking first in the annual sales of A0-class pure electric models. In January this year, Euler Good Cat sold 9,020 vehicles, and its popularity remained high. And now under the innovation of the 2022 Euler good cat is with outstanding product power, it positioning the new generation of wisdom and beauty tide running, adhering to the retro design concept, the integration of modern technology elements, to create a retro future of this new energy vehicle category. Obviously, the reason why Euler Good Cat can have such a good "record" is closely related to its eye-catching product strength and characteristic start.
In addition, now is not the "king" era of fuel vehicles, new energy power has gradually gained a more important position, and the entire industry is also in a period of rapid development and innovation. If new energy companies want to stand out at this time, they must quickly change their thinking and shift from product king to user king. Another charm of Euler's good cat is that it has always held such a position. Through a series of activities such as Good Cat Lohas Bureau, Good Cat Owner Story, Good Cat Life Chronicle, etc., Euler Good Cat continues to build a user emotional platform; standing in the user's position, launching a variety of user activities, passing on the retro exquisite lifestyle advocated by Good Cat through circle culture and female car scenes, and creating a "female-friendly" brand image. With such a premise, it is also expected that Euler Good Cat will receive many user support.
The new energy market is both ice and fire, and it is the winner who lives to the end
The prospect of the new energy market is believed that many car companies can see it, otherwise there will not be so many established car companies joining the new energy track. In 2021, the production and sales of new energy vehicles in the mainland exceeded 3.5 million units, ranking first in the world for seven consecutive years, with rapid growth and hot demand, marking that the development of the mainland new energy automobile industry has entered a new stage of large-scale and rapid development, and will still maintain a high-speed growth trend. The 2022 China Automobile Market Trend Analysis Report released by the China Automobile Association pointed out that the total sales volume of China's automobiles in 2022 is expected to reach 27.5 million, of which new energy vehicles will reach 5 million, which is unprecedented in scale and expected to be good. The new energy market can be said to be a hot one.
However, the new energy market is not only "hot", subsidies decline, battery raw material costs rise, chip shortages and other market factors are like a bucket of ice water, directly poured into the new energy market. For example, the ternary lithium battery to be used in new energy vehicles, the core raw material for manufacturing batteries, battery-grade lithium carbonate, the price rose from 50,000 yuan / ton in 2021 to 485,000 yuan / ton at the end of February this year, this crazy momentum, for the development of the entire new energy vehicle industry, have caused a huge impact, which is also the "behind-the-scenes driver" of this wave of price increases. Therefore, for many new energy vehicle companies, the new energy market is equivalent to the state of ice and fire, if you want to see the sun the day after tomorrow, you must live to the end.
Write at the end
The gradual popularization of new energy vehicles has brought many opportunities in the industry, but there are also huge uncertainties. Although Euler Good Cat is a young brand, its unlimited potential can be seen from its judgment of the market, its insistence on user positions, and the innovation of marketing ideas. The price increase of Euler good cat is synchronized with the "1 + N" model, which undoubtedly attracts female consumers again. I believe that as long as Euler Good Cat continues to use innovative minds and user-centric adherence, the future market competitiveness will become stronger and stronger.