"Investor Network" Huang Yunxin
Edited by Wu Yue
On February 28, some media reported that Xiaomi Group increased the "pressure-sensitive touch technology solution provider" Newdyry through Hanxing Venture Capital. According to the statistics of "Investor Network", Nudirui is already the 18th project invested by Xiaomi Group this year, and the group's investment territory has steadily expanded.
According to the investigation, there have been a total of 434 investment incidents in Xiaomi Group, and the number of investment events in the past two years has risen sharply, reaching the highest value in the calendar year in 2021.
Xiaomi Group owns a number of investment institutions, including Hubei Xiaomi Yangtze River Industry Fund Partnership (hereinafter referred to as "Xiaomi Production and Investment Fund"), Hainan Jimu Venture Capital Co., Ltd. (hereinafter referred to as "Jimu Venture Capital"), Hanxing Venture Capital Co., Ltd. (hereinafter referred to as "Hanxing Venture Capital") and Tianjin Jinmi Investment Partnership (hereinafter referred to as Jinmi Investment). The public is more familiar with the Xiaomi Production and Investment Fund, which is one of the main investment forces of Xiaomi Group; Jinmi Investment was established earlier than the Xiaomi Production and Investment Fund, and began to invest continuously in the early years; while Jimu Venture Capital and Hanxing Venture Capital were established for a short time, but they acted quickly, and invested in a number of enterprises in the past two years.
In addition, the investment institution Shunwei Capital and Xiaomi Group have a close relationship in the investment business, jointly investing in a number of projects, and Xiaomi Chairman Lei Jun is currently the executive director of Shunwei Capital.
The Xiaomi investment network is complex and extensive, covering all walks of life. From the perspective of investment style, perhaps in response to Lei Jun's famous words: "Standing at the outlet, pigs can also fly", the investment direction of the millet system has also followed the wind outlet of the times.
The layout of the core business industry chain is the mainstay
According to public information, Xiaomi Group's investment is involved in entertainment media, sports, social networking, consumption and education. Internet companies like to invest in the game industry, and Xiaomi is no exception, from game development, mobile game terminal games to live broadcasting. In addition, Xiaomi is involved in the film and television circle and the Internet celebrity circle, investing in Youku in 2014 and participating in the financing of Huace Film and Television through fixed increase in 2015. Xiaomi's artist agency related investment targets include mcN platform jusmith stars, Mars digital entertainment dedicated to creating a live network red girl group, and black gold brokerage of brokerage companies.
It is worth mentioning that Xiaomi Group is also interested in new consumer brands under the Z generation economy. At the end of 2021, Xiaomi Group led the investment in the "Poetry and Kaleidoscope" brand in the angel round, and soon after, shunwei capital appeared in the pre-A round of financing of this brand. Poetry and the Kaleidoscope focus on creating an urban Disney space for Generation Z and creating a social scene of cultural identity.
According to the company's 2020 annual financial report, Xiaomi Group's revenue from smart phones accounted for 61.9% of total revenue, and the revenue of loT (Internet of Things) and consumer products accounted for 27.4%, both of which are its main businesses. Most of Xiaomi Group's investment business has been focusing on its main business and future development direction, technology upgrading and industrial chain layout, such as artificial intelligence, Internet of Things, automobiles and semiconductors.
One of the main lines: AloT industry chain
AloT refers to AI (artificial intelligence) + loT (Internet of Things), and Lei Jun calls AloT the intelligent interconnection of all things. From the perspective of consumption-driven applications, Xiaomi Group's intelligent interconnection of everything includes smart home, smart wearables and smart travel. For example, Xiaomi TV, Mijia air conditioner, and consumers are familiar with the artificial intelligence assistant "Little Love Classmate". In addition, Lei Jun also mentioned Xiaomi's smart caravan in his speech, which integrates intelligent ecology, home and travel. From this point of view, Xiaomi is committed to building a variety of smart life scenarios for consumers.
The 2021 report of the Guosen Securities Economic Research Institute mentioned that the Internet of Things is a major track in the next five or even ten years. Regarding the investment logic of the Internet of Things, guosen securities economic research institute said, "The Internet of Things industry chain is long, involving the underlying components to the overall solution of the complete technology chain, can tap many opportunities." ”
Xiaomi Group has set its sights on AloT many years ago, and has increased a number of investment targets through Jinmi investment. As shown in the table below, Xiaomi Group's investment targets cover a variety of consumer-grade smart products. From a full set of mobile terminals, smart speakers, smart hardware mice, smart walkie-talkies and other electronic consumer goods, to smart toilets, smart cleaning, smart rice cookers and other household items, it can be said that everything is available.
No silicon step, no thousand miles. In addition to the investment at the application level of AIoT, Xiaomi Group, which attaches importance to industrial chain investment, also lays out upstream technology and hardware. In terms of the perception layer of the Internet of Things, Xiaomi Group's investment targets involve pressure-sensitive touch technology, flexible tactile sensors and visual perception core technologies.
And chips are like the cornerstone of house building for AIoT. Xiaomi Group has also strengthened its voice and control in the industrial chain by adding a number of chip semiconductor companies. Investment targets include "Wireless IoT Chip Developer" Youzhilian Technology, "Internet of Things Alot SoC Series Chip Developer" Micro-nano Core, "Sensor Chip Developer" Huajing Sensing and "Internet of Things Chip Developer" Ankaiwei Electronics.
The second main line: Xiaomi made cars
"We have finally ushered in the most important decision in the history of Xiaomi, Xiaomi officially entered the smart electric vehicle industry," said Lei Jun at the Xiaomi conference on March 30, 2021. He said that he is willing to press all the accumulated achievements and reputations in his life to fight for Xiaomi cars.
Since then, Xiaomi's car manufacturing has become a foregone conclusion, and the new energy automobile industry has added another member.
Nowadays, new energy vehicles are indeed one of the hottest areas in the market. Huaxin Securities said in the "2022 New Energy Automobile Industry Research Report" that "the global new energy vehicles have 6 times space in 5 years, corresponding to a compound annual growth rate of about 48%." And Northeast Securities mentioned in the 2022 automotive industry strategy report, "Intelligence is a definite trend in the development of automobiles." ”
Looking at the production and investment map of xiaomi group's new energy vehicles, it can be found that Xiaopeng Automobile, which is now in the limelight, is also a member of the "empire" of xiaomi group investment. In addition to Xiaopeng Motors, Xiaomi Group's investment also extensively lays out all aspects of the new energy vehicle track, covering parts, lithium batteries, automatic driving technology and vehicle networking technology.
"Rich" and "affordable", these words that appeared in Lei Jun's speech have become the public's impression labels for Xiaomi. But in fact, Xiaomi's past investment has no shortage of successful cases, but also brought rich investment returns, such as Stone Technology, which has been successfully listed on the science and technology innovation board. Overall, Xiaomi Group's investment style tends to be more multi-field and multi-directional, and it has the sensitivity of Internet companies to keep up with the times, the pace of investment caters to the drums of the times, and its investment gains and losses over the years have also provided many enlightenments for the industry.
At present, in the core track of Xiaomi's investment, AloT investment promotes the stable growth of existing intelligent business, and automobile production and investment prepares Xiaomi for car manufacturing. From the basic technology, hardware to the industrial chain layout of the application side, what investment targets will Xiaomi Group have in 2022? Investor.com will continue to pay attention. (Produced by Thinking Finance)■