Rolls-Royce Cars Xi'an held the "Return to Innocence" Eastern European Childish Art and Neo-Gusta Media Tasting Session at the Westin Museum on February 25. Unleash endless imagination in a simple and empty world exclusive to ROLLS-ROYCE GHOST, let us return to innocence, explore the infinite charm of Black Badge, and feel the childish art of Eastern Europe.
In the late 19th and early 20th centuries, painters created through perspectives and forms different from previous academic styles. The childlike pictures and the simplicity and innocence emanating from the paintings bring unprecedented feelings to the viewer, inject new vitality into the painting world, and also create the value of the existence and continuation of NAIVE ART.
As one of the most direct ways of expressing the artist's pursuit of emotion, the art of childishness has a primitive, natural and essential childish beauty. Childish beauty gives the most direct inspiration and influence to the emotional pursuit of contemporary painting, thus triggering the viewer to think about the essence of life. Observing the world like a child and returning to the innocent, simple and unpretentious nature of human beings is childish art. Coincidentally, as the world's top luxury brand, art and innovation have always flowed in the blood of Rolls-Royce cars.
As a permanent haute couture model launched by Rolls-Royce with mysterious aesthetic and power characteristics, the Black Badge series fully meets the needs of those differentiated customer groups for cars. They take risks, don't stick to conventions, and pursue extraordinary achievements on their own terms.
The Rolls-Royce Black Badge series is a permanent Bespoke haute couture model, the first model was launched in 2016, due to the use of a new and avant-garde material design, so the temperament is mysterious and personality is outstanding. During 2017 and 2019, Rolls-Royce launched Black Badge Shadow and Black Badge Cullinan respectively.
It is understood that the Black Badge series accounts for more than 27% of Rolls-Royce's global customization demand, and the "infinity" symbol in the car's interior has previously appeared on Sir Malcolm Campbell's record Rolls-Royce Blue Bird K3 speedboat. To reflect Rolls-Royce's relentless pursuit of performance, the designers proposed to use this logo on all Black Badge models.
Today, the new Black Badge model that comes to us not only adheres to The Gouster's design concept of "driving bo with approximation" to show simplicity and perfection, but also amplifies its deep personality with mysterious dark colors. This is Rolls-Royce's most technologically advanced model to date, perfectly grasping the other side of Rolls-Royce's personality – it's the Black Badge Gusta.
Based on the design concept of "About To Drive Bo", Gusite's simple, low-key aesthetic design, combined with the clever application of excellent materials, will be the perfect interpretation of the simplicity to the fullest. However, some of the customers who pursue minimalist design and the best materials want to express mystery and individuality with purer black elements, so Black Badge Best came into being, which perfectly interprets the other side of the "Yo Yo Bo" beauty.
Extremely attractive, intense and pure. Black Badge Gusta embodies the infinite possibilities of darkness, and it further explores and reveals the mysterious, bold, confident and perfect side of rolls-Royce Gustawild models. Like the pioneering sages, there is also a group of confident, powerful, maverick elites in today's world, who live a life of non-conformism, freedom and difficulty on their chosen path of life, and unremittingly pursue extraordinary achievements.
Rolls-Royce, in order to create black of Black Badge Gust's deepest, sprays 100lbs (45kg) of atomized paint on the electrostatic white body before drying, coats it with two layers of varnish, and then hand-polishes it by a spraying team of four Rolls-Royce skilled craftsmen to form the brand's signature high-gloss piano black. The deep black surface is a perfect canvas, which contrasts with the Rolls-Royce hand-painted waistline (Coachline), creating the beauty of the Black Badge "Xuan Ni", which is very characteristic of the Rolls-Royce family.
In terms of exterior design, Black Badge Gusta also includes Bespoke haute couture 21-inch composite wheels. Each spoke consists of 22 pieces of carbon fiber located on the top of the three shafts, each of which is folded backwards at the outer edge of the spokes, forming a total of 44 pieces of carbon fiber for added strength. The 3D forged aluminium wheels are connected to the spokes by aerospace-grade titanium fasteners and are adorned with Rolls-Royce's signature suspended hub cap, ensuring that the "Double R" logo is always perpendicular to the ground.
The application of Black Badge's interior materials can also be described as a perfect portrayal of the design concept of "Yo Yo Bo" - pure and pure, washing away the glitz. The interior substrate is made of multi-layer solid wood, and the top floor of the interior is first laid with black, and then coated with a layer of technical fibers. Crafted and handcrafted, the interior is crafted with luxurious materials to create a unique interior atmosphere that echoes a strong mechanical style. In addition, the Black Badge's interior clock design also perfectly shows the simplicity of "yo-yo Bo", only the tip of the hands and the numbers of 12, 3, 6 and 9 o'clock are decorated with dark chrome, which perfectly matches the unique taste of Black Badge's customers.
The Rolls-Royce Black Badge Ist is not only the perfect representation of simplicity, but also an immersive experience of luxury.
Thanks to Rolls-Royce's "luxury architecture", the exclusive all-aluminium space architecture was applied for the first time in the Rolls-Royce Phantom. Its body structure is not only highly rigid, but also flexible and scalable. As a result, Gustet is equipped with four-wheel drive, all-wheel steering and the award-winning Planar Suspension system, ensuring a complete upgrade to the extraordinary engineering quality of the Black Badge series.
The powerful 6.75-litre twin-turbo V12 engine and ZF 8-speed transmission are housed in the Black Badge Gust, and the iconic powertrain adds an additional 29 horsepower, boosting the total power to 600 horsepower. The driver simply presses the Sport Mode button on the Black Badge's Fast shift lever and the torque is instantly increased by 50 Nm, with peak torques of up to 900 Nm. In response to the surging power, Black Badge also specially prepared a series of avant-garde and dynamic new brake calipers to paint and color, while the upgraded exhaust system also made the new car have a more "aggressive" sound.
Black Badge represents an attitude to life that appeals to people who dare to challenge, confront change and don't stick to the norm. They don't rest on their laurels, and while enjoying life freely, they are also changing the world.
Both in terms of engineering and aesthetics, Black Badge Gust shows the more mysterious, bold, confident and perfect side of Rolls-Royce cars. Rolls-Royce cars have always aimed to create the most leadership luxury goods, and the advent of Black Badge Gust will be a revolutionary moment for the great rolls-royce brand.