Looking back at the past 2021, Lincoln can be described as a dark horse among luxury brands, creating a new high in sales in China. According to the data, Lincoln sold a total of 91,621 new cars in the whole year, an increase of 48% year-on-year. However, in Lincoln's product matrix, all are SUV models, and if there is a sedan to join, it may achieve better results.
It can be seen that China has become an important market for the Lincoln brand. In the Chinese market, the luxury brand B-class sedan is a must-fight place, and Lincoln also realized the importance of the car. At the 2021 Guangzhou Auto Show, it debuted a new B-class sedan for China, the Lincoln Z, with a pre-price of 255,000-342,000 yuan.
It is reported that lincoln Z or listed in March, it and Audi A4L, BMW 3 series formed a head-on confrontation situation, for consumers who want to buy luxury B-class cars, Lincoln Z value is not worth starting? The following author will give you an analysis.
More sedate design
With the development of the times, the Z generation has become the main car buying group, they have a high standard for appearance, Lincoln Z is different from the Audi A4L and BMW 3 Series of sports radical, but in a calm and atmospheric style, and endowed with a sense of technology.
The Lincoln Z can be seen as a successor to the MKZ, built on the ZEPHYR concept. The front face is a large intake grille, the interior is a dot matrix decoration, and the center of gravity is low, bringing a more atmospheric visual effect. The middle is run through by a light strip, which is more recognizable.
Meanwhile, lincoln Z's i Cool Edition is equipped with a sports kit, with diffusers on both sides of the front bar, a black roof and two-tone wheels on the sides, and a rear bar that has been adjusted. But overall, the kit is more of an embellishment and doesn't bring too aggressiveness.
In contrast, the Audi A4L and BMW 3 Series also offer multiple design options, compared to the Lincoln Z, which are more visually
Garish. First look at the Audi A4L, there are three designs, namely elegant, dynamic and RS kit fuel speed. The interior of the elegant version is multi-banner, more dignified; the dynamic shape is black honeycomb-shaped, the sports effect is remarkable; the RS kit fuel type is to restore the performance car Audi S4 to the greatest extent, which is very radical.
The front face of the BMW 3 Series is the family's classic "double kidney" grille with the "Devil's Eye" light group, and the impact is strong enough from the design point of view alone. The more sporty obsidian suit model is a large-scale blackening treatment of the grille, rim, rearview mirrors and other parts, coupled with the brand's own sports label blessing, it is the strongest sense of sports among the three cars.
The large screen in the car is eye-catching
With the deepening of the new four modernizations of automobiles, consumers are also paying more and more attention to the level of vehicle intelligence, and Lincoln Z can be described as a complete victory in this field. Inside the Lincoln Z, it is equipped with a 12.3-inch LCD instrument + a 27-inch widescreen, with the family's classic button shift, which directly pulls the sense of technology to the full.
The LCD meter and screen size of the Audi A4L is 12.3 +10.1 inches; the BMW 3 Series is 12.3 inches + 10.20 inches, which is visually inferior. More importantly, the functional level, Lincoln Z integrates the latest Nebula human-computer interaction system, which is based on the habits of the Chinese people in the local research and development, whether it is voice recognition speed or accuracy, it is a first-class level among luxury brands. In addition, in the future, it will also support vehicle-to-road coordination systems, which can be used for higher-level autonomous driving assistance functions.
Although the Audi A4L and BMW 3 Series car engine systems are also optimized based on local, at most they can only download some APP, but car owners still need to achieve more functions through Carplay interconnection, and the use of logic and voice recognition needs to be improved, not as high as the Lincoln Z intelligence level.
Since its domestic production, Lincoln has been dominating the label of "entry is luxury", and Lincoln Z also continues this. Like the Zunya version of the model (pre-priced at 300,000 yuan), but more equipped than the Audi A4L 40 TFSI fashion dynamic / elegant type (official guidance price 321,800) and BMW 3 Series 320Li M sports suit (official guidance price 319,800 yuan).
Specifically, these configurations include 360 panoramic images, L2 level automatic driving assistance, steering wheel heating, front wireless charging, adaptive headlights, 128-color mood lights in the car, etc., which are of great help to daily driving.
Finally looking at the space, the lincoln Z has a length, width and height of 4982/1865/1485 mm, which is better than the BMW 3 Series long axis version and the Audi A4L, and the wheelbase of 2930 mm is slightly shorter than the BMW 3 Series long axis version, but higher than the Audi A4L, and the overall ride space is sufficient. Friends familiar with Lincoln cars should know that they are very willing to work under the seat, Lincoln Z from the beginning of the low-end, it is equipped with seat memory, heating, ventilation, and softer padding, and the top model has a 24-way adjustment and massage function, just like moving the sofa into the car.
The power is calm, energetic and quiet
The Lincoln Z is powered by a 2.0T engine with a maximum power of 181 kW and a peak torque of 376 Nm, matching an 8AT gearbox. From the parameter point of view, it belongs to the upper middle level, which is better than the Audi A4L 40 TFSI and the BMW 3 Series 325 model.
But the Lincoln Z is in a weak position compared to the high-powered models of the two. On the one hand, there is a parameter gap in power, and on the other hand, the Lincoln Z is fully two-wheel drive, and there is no four-wheel drive system absent. It is worth mentioning that lincoln Z is in the upper hand in comfort, on the one hand, the traditional tuning style of the American system makes the whole car more heavy, and the other is the active noise reduction and the blessing of Ruiwei audio, which ensures a better NVH.
Written in the end: As the saying goes: "Turnip greens, each has its own love", in the author's opinion, lincoln Z design is more atmospheric and stable, comfort is more in place, driving texture is more inclined to comfort, so it is suitable for consumers who do not want to be too ostentatious and consider family. Lincoln Z's level of intelligence is also better, and for "geeks", it can also meet their early taste needs. The main feature of the Audi A4L and BMW 3 Series is still in sports, which is more suitable for consumers who want to enjoy the world of two, or pursue driving pleasure.