On February 24, after more than a month, the iQOO 9 series once again launched a new version of the iQOO 9 Pro Track Edition. The track version, as the iconic design of iQOO, can be said to be "late but late" this time. Judging from the design of the entire iQOO 9 series launched this year, the three-year-old brand has obviously found its own design style.
And this is the sign of a brand's maturity.
Explore the style, the flavors of iQOO
Let's take the iQOO 9 Pro Track Edition as an example. This color scheme showcases iQOO's proven experience in forming its own style in many ways. The first is the choice of materials, not with the flow. Compared with the glass, ceramic and plain leather back cover materials that are commonly used by manufacturers on the market, the iQOO 9 Pro Track Edition uses aramid fiber material that is rarely used by manufacturers.
The material not only has the functional characteristics of high strength, good toughness, no shielding of the signal, etc., but also the material is thin, skin-friendly, smooth to start with and very restrained and calm appearance, which is the best choice for high-end mobile phone back cover materials. However, because of the difficulty and high cost of its process, there are few manufacturers who use it as a back cover material.
The advantage of iQOO is that it is willing to explore. In order to perfectly apply the aramid fiber material to the iQOO 9 Pro Track Edition, iQOO spent up to one million yuan to study, and after 24,800 trial mold plates to build, "7 paints, 7 baking and 2 grinding" a total of 16 complex processes, a back cover with both thin and thin beauty and strong protective performance was introduced. It is reasonable to say that with such a great effort, iQOO should make some "flower work" on this back cover, such as decorating the whole image, putting the logo large enough... so as to attract more eyeballs.
However, at first glance, the iQOO 9 Pro Track Edition can feel "unremarkable". However, if you hold it for a few more minutes, users who like high-end texture will be attracted by its extreme skin-friendly silk feel and the characteristics of quality in detail. And this, without a doubt, is the feeling that a mature mobile phone brand brings to users: see the real chapter in the ordinary.
The immaturity of a brand does not depend on the length of time the company has been established, but on whether it has found its own reason for existence. If the brand finds its own reason for existence, then it will explore around this reason, whether it is in product building or brand promotion.
What is the raison d'être of iQOO? I think it can be summed up by its value proposition: through a series of extreme performance products and cutting-edge technology, to the majority of cool customers to convey the joy of exploration.
Looking back at iQOO's past products, summarizing the exploration mentioned here by iQOO, it can be divided into two aspects: on the one hand, iQOO will continue to explore and progress on the performance and e-sports tracks; on the other hand, it is expected that iQOO will explore more possibilities on the unknown track and form more scientific and technological highlights.
It can be found that since its establishment three years ago, from focusing on strong performance and e-sports-level game experience, to improving the image and screen level of its models to the industry ceiling level on this basis, from 120W ultra-fast flash charging, the industry's first UFS3.1, independent display chip, ultrasonic 3D wide-area fingerprint to the first Samsung E5 luminous material screen, and Samsung GN5 bottom main camera, in just three years, iQOO has continuously explored, bringing many scientific and technological highlights to the smartphone industry. In terms of appearance and style, iQOO has also combined its own design concept and cutting-edge technology to bring a refreshing design.
Cutting-edge design for generations of iQOO phones
The first generation of iQOO knight black color, the back hides the colorful LED strip, and the glass back pattern is integrated, not only in the notification, call when the light strip can play a role in reminding, but also through the exquisite coating process and the use of the same period of leading AG glass process, can reflect the gradient color at different angles, so that the entire fuselage looks full of fashion and vitality.
iQOO 3 Rally Orange color scheme, the original back cover mottled design, like the splash of mud in a rally racing race, has the most natural splashing feeling, showing the charm of extreme speed.
The iQOO 5 Pro Legendary Edition, as the first new machine designed in cooperation with BMW's M Motorsport series, can be said to have opened a new chapter in iQOO design. The "red, black and blue" stripes on the back cover of the machine, taken from motorsport logo, form a "track" that runs through the back of the iQOO 5 Pro fuselage. And using the industry's rare fine white plain leather material, the iQOO 5 Pro is like the ultimate speed of bmw's M series, while further enhancing grip, scratch resistance and hydrophobic performance.
The iQOO 5 Pro Track Edition is also typical. The back cover of the phone is made of matte AG frosted glass, and the main tone is frosted carbon fiber, which perfectly interprets the dynamic beauty. The polished blue fading lines on both sides resemble the bottom lights of a sports car at night, complementing the main color, and it seems that with a whistle, the phone will roar into the arena.
iQOO 7 Black Realm Edition, at first glance may feel that there is nothing outstanding, but if you look closely, you will find that the concave and convex light and shadow on the diaphragm with the 7 textures of the print actually show a sense of true and false staggered convexity.
Why is there such a clever effect? This is because its track texture is actually engraved by the lithography machine of the production processor, and after undergoing 58 processes of grinding, polishing and AG frosted glass, a unique "lithography lens pattern" effect is formed between the two layers of glass, which looks different from different positions and presents a different three-dimensional look.
As a result, the iQOO 7 Black Edition won the Red Dot Design Award, known as the "Oscar" of the design world. It can be said that the iQOO 7 Black Realm Edition won this award, to some extent, representing the industry's affirmation of the iQOO fuselage design exploration.
The legendary color matching and "burning" color matching launched by the iQOO 8 series have opened up a new dimension of user and smartphone interaction. The legendary version of the color matching industry pioneered the white sandstone effect, and the "burning" color matching adopts a new photochromic process, after the sun shines, the fuselage cover will change from silver to orange, giving users a wonderful sense of light change.
You can see from the original iQOO Knight black color hidden LED light strip, iQOO 3 rally orange color original back cover mottled design, iQOO 5 Pro legendary version of the color matching classic tri-color stripe, and then to today's iQOO 9 Pro track version, iQOO in the appearance of the pace of innovation, not reduced but increased, and can cleverly the brand wants to convey the concept, and a variety of use of functions organically integrated, the formation of their own unique brand design style.
It can be said that even if iQOO is put aside in terms of game experience, performance configuration, image, screen, etc., just looking at the appearance design of previous iQOO mobile phones is enough to vividly show its interpretation of "Joy of Exploration".
Write at the end
In 1982, 28-year-old Apple founder Steve Jobs was obsessed with great design. However, at that time, Apple did not have a design gene, the product line was messy, and the design language and style were also "messy". At that time, Apple was only 6 years old. In this year, Apple lost to IBM in the PC market. With Apple's life on the line, Jobs realized something needed to change. And the unified design language is the first thing Jobs has to do.
Under Jobs's leadership, Apple has since formed its own design style and found its own design DNA. Most of the Apple products we see today are designed to be natural and concise, as if they had not been designed, and strive to avoid the distance between the designed products and users. That's why, even with Apple products from more than a decade ago, we still feel classic.
Through the unified design language, the brand creates a unified brand symbol image, which further shapes the user's brand recognition and brand memory points. Jobs did this more than a decade ago, and today iQOO is on this path. From the above analysis of iQOO's past products, it is not difficult to see that iQOO, which emphasizes "design exploration", has made a lot of efforts to explore new design solutions while maintaining the consistency of its own brand tone. On the one hand, this allows iQOO to maintain its own brand value pursuit of "Joy of Exploration"; on the other hand, in various attempts, this young brand has gradually formed a stable brand design style.
The creation of brand image is not an overnight thing, iQOO has insisted on taking the fuselage design seriously since its establishment three years ago, and now in the iQOO 9 Pro Track Edition, we have seen the shadow of mature brand design.