Nowadays, the linkage of the game circle is not an uncommon thing. Through the cross-border linkage of different IP, both sides can further enhance the influence and user stickiness of IP, and achieve the effect of 1+1>2. However, for the game industry, linkage means consuming a lot of manpower and art resources. Therefore, most manufacturers are only superficial, but there are exceptions to everything, and "Wilderness Action" is a good example. Recently, "Wilderness Action" once again broke out the well-known science fiction novel "Three-Body Problem", which is really another scenery.
Needless to say, the influence of "Three-Body" is needless to say, as an Asian Hugo Award winner, Liu Cixin has circled a large number of star fans. George Martin, the author of A Song of Ice and Fire, has a high regard for the Three Mentions. FaceBook's founder, Zucker Berg, has also made the amway book public. Therefore, knowing that the "Wilderness Action" linkage "Three-Body Problem", foreign players directly exploded the pot.
As for why this linkage wants to find "Wilderness Action", it has to start from the game itself, as the flagship game of NetEase, at the beginning of the service, it set off an uproar at home and abroad. Its influence in Japan is even comparable to that of the Japanese national mobile game "FGO". In the years that followed, Red Dead Redemption continued to enrich gameplay, adding a host of new gameplay, new maps, and a variety of players' favorite linkages! Last year alone, "Wilderness Action" linked up with nogizaka 46, Evangelion, Attack on Titan, LINEFRIENDS, Punch Man, Spell Fight and other super popular IPs.
During the linkage with Nogizaka 46, "Wilderness Action" won unprecedented popularity and praise, just during the warm-up period, around the topic of "Nogisaka Flight 46 is about to take off", even appeared on a number of Japanese TV stations, and also received a total of 17.29 million views on Twitter and YouTube. On January 2, the number of topics in "Wilderness Action" x Nogisaka 46 linkage climbed to the peak, with a single-day topic volume of more than 460,000, ranking fifth in the Japanese Twitter hot search on the same day.
In the subsequent linkage with "Evangelion", the content occupied the Twitter hot search on the day of its debut. What boy wouldn't want to drive the first trumpeter to tear the apostles? In the linkage with the spell return battle at the end of the year, "Wilderness Action" has been put on the top of the Apple Store and Google Store in the App Store. The moment of resignation and welcome of the new has brought the year to a successful conclusion.
Presumably with such a rich linkage experience, this linkage with the "Three-Body Problem" will not disappoint players for "Wilderness Action". However, the significance of this linkage is not only the cooperation between IP and IP, but also directly supports the beam of cultural output. "Wilderness Action" will use video games to bring China's science fiction culture to the world, so that people around the world can see the excitement and romance of Chinese science fiction. Finally, one day, we can also let foreign players see Chinese games and culture!