Many people feel that domestic mobile games always have a kind of "export to domestic sales" decline, many game companies in the research and development of the project, are holding high the banner of "cultural output", ancient style martial arts or scriptures, but unfortunately not most foreign players can understand the settings and world view behind these games. Therefore, most of the games finally focus on the group of domestic players.
However, NetEase's self-developed "Wilderness Action" is obviously an exception.
To know the overseas record of "Wilderness Action", we can roughly release the results from the list "Most Tweeted About Games Globally" released by Twitter, in the 2021 selection, two domestic games successfully squeezed into the top, including the elder representative of the game out to sea - "Wilderness Action", which can be considered as the biggest affirmation of "Wild Action".
I think many people will wonder: what exactly did Operation Wilderness do to achieve today's results?
Let's start with the more familiar "Three-Body Problem", this science fiction novel is not only on the altar in China, in Japan, "Three-Body" was snapped up in the first week of listing, and the bookseller urgently reprinted it ten times. Even the animation supervisor Makoto Shinkai, who has produced "Your Name", "Five Centimeters per Second", and "The Garden of Words and Leaves", is also a loyal fan of "Three-Body", and in the face of the ups and downs of the plot, he himself even frantically "urged" Da Liu.
The linkage between "Wilderness Action" and "Three-Body Problem" can use its own rich interactive characteristics to infiltrate the ups and downs of the original plot into the game worldview, and players can also personally feel the various high-tech props mentioned in the "Three-Body" novel in the game. In this way, players can fully appreciate the vastness of the universe in the "Three-Body Problem" book from the audiovisual and visual senses.
It is not enough to attract overseas players with hardcore and romantic Chinese science fiction, "Wilderness Action" also provides players with great creative space with its excellent game quality and rich game content. For example, on two of the most influential social platforms abroad, Twitter and Tiktok, people have seen many game creations based on "Wilderness Action".
Take, for example, the "Pretend Foreigners Play the Wilderness" channel opened by @kimekooo on the Tiktok platform, which now attracts nearly 20w of fans, with a total of 480w likes and a maximum of 35w views of a single video.
There is also the "Pretend Foreigners In the Wilderness Dialogue Series" channel created by @しろせせー on the same platform, which regularly updates its content and has successfully gathered 24w of fans, received a total of 370w likes, and the maximum number of views of a single video has exceeded 95w.
Different from the domestic mobile game market that we are familiar with, "Wilderness Action" can achieve such results overseas full of unknowns and challenges, relying on not luck, but solid product quality. And "Wilderness Action" in the overseas market to cut thorns, ride the wind and waves, but also a specific case of China's contemporary cultural influence radiation to the outside world, we look forward to the future can appear more game works, like "Wilderness Action", in the overseas market blossoming results, really in the game circle to start the "Made in China" reputation.