At present, the main transportation commodities of community group buying are still fresh, which is also in line with the consumption characteristics of community consumer groups; therefore, the biggest challenge in wanting to drain fresh food is the supply chain. The fresh food industry itself has the characteristics of low gross profit, high wear and tear, and heavy supply chain, coupled with the low-price strategy adopted in the platform melee, resulting in the "selling vegetables" thing is more profitable.
All fresh products have a commonality, that is, the shelf life is very short, coupled with the geographical differences, the upstream supply chain is extremely scattered; even B2B model merchants, most of them have advantages in subdivided categories, it is difficult to support all the needs of community group buying for categories, so the standardization of fresh supply chains and regional integration capabilities will become a constraint on the development of community group buying.
The fresh market is the last link that the Internet giants have not yet fully broken, and the fresh market is very large, the Internet has developed for so many years, the fresh market is gradually changing, but the overall change is not very obvious, but the continuous transformation of Internet factors, the fresh market has undergone great changes.
In the past, the way out for farmers was to wholesale to wholesalers, wholesalers may cover large wholesalers, small wholesalers, etc., that is, the main large wholesalers, will be in the form of cash direct settlement to farmers, farmers are not willing to open accounts, wholesalers cash spot pull away.
Such a settlement method makes many supermarkets unwilling to directly connect with these farmers, after all, the cash balance is appropriate with these supermarkets, but it is better to introduce an agent, through the account period of one month and a half months and so on, so as to make themselves zero cost into this category.
What are the advantages of fresh community group buying?
Why do you want to do fresh community group buying?
Consumers of community group buying platforms are generally people in the community and near their community activities, and these people will have a greater demand for the market for daily necessities. And every household is able to eat vegetables, the market demand for vegetables can be said to be very large, in addition, if the community group buying platform of the dish quality is good and the price is suitable, it is very easy to attract consumers and is loyal consumers, consumer stickiness is very large.
1. The profitability of seafood products is very large
Many community group buying platforms want to occupy the seafood wholesale market, the price of seafood is generally higher than other goods, the profit is also very impressive, once the community group buying platform opens the seafood wholesale market, it can get rich profits.
2. Low cost of logistics distribution
The logistics and distribution cost of community group purchase is relatively low, it is all a unified delivery carried out by the community for enterprises, so it is not easy to have complicated lines and too many freight logistics stages. The company immediately distributed the goods to the head of the group, and most of the people in the community also implemented the self-collection method, which can reduce the transportation cost and reduce the price of the goods very well.
3. Set production by sales
The reason why many stores do not do business well is that the supply and demand are unbalanced, and there are often goods stored in the warehouse for too long, resulting in some excess wear and tear. And community group buying can deal with this kind of problem very well. Community group buying is the method of pre-ordering, which has a greater advantage depending on the ability to ensure that the production is fixed by sales and achieve zero inventory, without worrying about the wear and tear caused by the backlog of commodity inventory for too long.
As a merchant that carries out community group buying, how can the fresh community group buying platform increase recognition?
1. Fresh community group buying requires a complete supply chain
Fresh products place more stringent demands on the supply chain than other commodities because fresh products highlight a shelf life, usually with a short shelf life, and are also highly perishable and damaged during transport. In order to provide users with high-quality products, it is necessary to control quality from the source and have a high-quality supply chain.
Merchants can choose to cooperate with suppliers with good quality, or they can choose nearby suppliers, which can effectively shorten the supply distance and reduce the damage of fresh goods during transportation. With a sound supply chain, customer satisfaction depends on the degree of recognition of the platform, which is a prerequisite for improving the recognition of the fresh community group buying platform.
2. Fresh food group buying platform needs to work well
The fresh food community group purchase platform also needs to do a good job in operation management, and the operation of the platform requires merchants to effectively control all aspects of goods, orders, membership, distribution and so on. The platform is inseparable from the professional and easy-to-use community group buying system, the community group purchase system has a wealth of management functions, can help merchants effectively operate and manage community group buying.
3. Fresh food community group buying platforms need to increase their user base
In order to optimize recognition, fresh food community group buying platforms also need to continue to increase their user base. Merchants need to diversify their users through various marketing methods. Merchants need to make great efforts in the promotion of the platform, so as to attract user traffic, and promote user stickiness and increase sales conversion rate through marketing activities. The head of the group plays an important role in running the community to make the group members sticky, so the business also needs to train and manage the group leader.
4. The fresh community group buying platform needs to do a good job in word-of-mouth construction
Fresh food community group buying platforms also need to establish word of mouth to effectively optimize rankings and establish status, while merchants need to establish word of mouth to enhance user services. It is necessary to provide users with pre-sales services and do a good job in after-sales service, because good after-sales service will directly affect the reputation of the platform.
Red Flame Information Community Group Buying System (WeChat id: chiyanmary) provides more than 300 kinds of social fission marketing methods such as coupons, time-limited, point malls, commission rewards, and small commodities, helping enterprises achieve all-round profit growth from the five dimensions of promotion, interaction, retention, transaction, and repurchase.