As a top star in today's entertainment industry, Xiao Zhan's influence is huge. Xiao Zhan not only has many fans, but also has high commercial value, so many brands are queuing up to find Xiao Zhan's endorsement. Xiao Zhan has just officially announced that he has become the spokesperson for the makeup brand Nars, and the popularity of the product immediately soared, and the sales volume also climbed steadily, and it was quickly sold out.
Recently, head anchor Li Jiaqi also talked about this product endorsed by Xiao Zhan. Some netizens said that Xiao Zhan's endorsement was too sought-after, and he couldn't grab the goods at all, and wanted Li Jiaqi to talk to the brand side. After all, Li Jiaqi can be called a brother in the anchor industry, and his influence will also make the brand side carefully consider. However, Li Jiaqi disappointed netizens this time.
Li Jiaqi helplessly said in the live broadcast room that the Nars endorsed by Xiao Zhan may not appear in his live broadcast room. Because it has been selling too well recently, there is no inventory on the brand side. The brand's reply is that it does not need to be sold in Li Jiaqi's live broadcast room for the time being, and it can be sold. I have to say that the brand side's answer is also very funny, and there are some Versailles.
Through Li Jiaqi's answer, we can also see the confidence of the brand side, or the confidence of Xiao Zhan. After all, the day the brand side officially announced that Xiao Zhan became the spokesperson, sales exceeded 80 million. This figure is also a very good result for the makeup industry big man Nars, no wonder the brand side can reject Li Jiaqi, it is still very confident.
Nars itself is well received in the makeup industry, but it is not well known in China. When the brand side first found Xiao Zhan's endorsement, it must have also wanted to borrow Xiao Zhan's fame to open up the domestic market. It seems that the choice of the brand side is not wrong, Xiao Zhan has indeed done it, and now Nars not only has no goods online, but even offline stores have been snapped up.
Now even Li Jiaqi "complains" that he can't grab the goods, which shows how strong Xiao Zhan's ability to carry goods is. Usually, brands want to cooperate with Li Jiaqi, but it is not easy, and they also need to go through layers of screening. But Nars was personally contacted by Li Jiaqi, but he did not expect that the brand side was so "arrogant", even a big anchor like Li Jiaqi could not get the goods.
There are many stars in the entertainment industry who will cooperate with the anchor to promote the brand they endorse in the live broadcast room and attract popularity. However, the brands endorsed by Xiao Zhan rarely appear in the live broadcast rooms of other anchors, basically in the brand's own live broadcast room. Even without the drive of other anchors, there are many people who only buy goods for Xiao Zhan's fame.
Therefore, brands endorsed by Xiao Zhan basically do not have to worry about sales. Xiao Zhan's ability to carry goods is also very reassuring to the brand side, which is the basis for them not to do activities.