(Image source: Figureworm Creative)
In 2022, the beginning of the upset, many sellers reflected that the number of store orders fell significantly after the year, and even some sellers dropped by 50% +, and the passion for work was hit, on the one hand, the inventory backlog; on the other hand, how to obtain more and cheaper traffic has become a new topic for sellers to think.
In 2022, the US mobile flash auction platform Tophatter recently launched two new projects to help sellers break through the difficult problems of clearing goods and draining expensive goods, and achieve accelerated growth. During the test, the traffic fee is free, and the sincere empowerment of the seller to open the spring burst order!
Breaking the game is difficult to clear the goods: 2 auction models are two-pronged To clear the goods fast enough
Sellers' demand for clearance is still urgent at this stage, and Tophatter uses its sales model to take a two-pronged approach to empower sellers to quickly get out of the clearance dilemma.
1. The clearance speed is fast
Tophatter focuses on the fast auction model, and products at different prices can be quickly swept away.
$1-$15 PRODUCTS are suitable for the ordinary auction mode, no restriction on SKU, 90 seconds of rapid sale, convenient for sellers to quickly clear the starting amount. Mr. C, a nova seller of the platform, entered the platform on October 9, 2021, and wanted to clear the backlog of overseas warehouse products for home furnishing. Understanding the platform gameplay, from November 13, 2021, the listing product clearance was officially opened, the new product was listed on the same day as the display traffic was obtained, and the 29-day account received 949 orders, easily handling the backlog inventory!
(Image source: Tophatter)
$15-$100 higher customer single product is suitable for the top auction model, 0 advertising fees in the prime time, golden position to display products, through the "rubbing" brand traffic, to achieve higher customer orders, the order only charges 9% commission, high customer single products can also be quickly tested, stable output. On January 7, 2022, mr. H, the settled seller, has received 286 free C-bit displays and 244 orders. One of the blanket products was displayed 50 times a day and sold for an average of $15. What's even more eye-catching is that because he actively participates in the top auction and accumulates good data, the seller account platform advertising fee is as low as $0.08, which greatly reduces the advertising cost of other products.
2. Short collection time
Although the products of the clearance have lower requirements for gross profit, the payment collection speed must be fast. Tophatter settled sellers according to the order to properly invest in the loan, the first loan is 30 days after the binding collection, after which you can lend weekly. Shorter lending cycles mean more abundant cash flow, helping sellers improve their operational hard power.
Moreover, domestic shipping sellers can apply to join the platform TOP dart bureau single project, through the single project delivery, the delivery can enter the list of pending loans online, and accelerate the payment collection again. Sellers in the project do not need to pay the platform logistics payment in advance, will be directly deducted from the account sales before lending, to help sellers release the pressure of payment, the platform selling to participate in the project can currently save more than 100,000 logistics costs per month, gross profit rose by 5 points.
At present, the platform only accepts enterprise sellers to settle in, click here or scan the QR code below the QR code to apply for free entry, after the application, please check the email in time, register the account and submit the review information, in order to notify the investment manager to call you in time, to provide you with personalized pricing suggestions, support you to dock the top auction project, 0 yuan to display your products.
Expensive to break the game: Shopify independent station docking 0 advertising fee drainage to obtain customers
The popularity of independent stations has not diminished. According to the data, since March 2020, the number of Shopify website building sites has increased by as much as 3 times. However, last year Apple's privacy policy update, Facebook, Google and other advertising drainage costs soared, easy to build a website is difficult to drain, many sellers who want to clear goods through independent stations are stuck in the first step of drainage.
1. No transaction, no charge, only 9% commission for the order
Tophatter 2022 blockbuster internal test project is actively advancing, as long as the seller has a Shopify website, you can search and download the Tophatter Loss Leader clearance plug-in in the Shopify App Store, one-click link products. Display on the Tophatter platform, exchange goods for customers, 0 advertising fees, no transaction does not incur any fees, and only 9% commission is charged for orders!
2. Exchange inventory for buyers Create your own buyer marketing pool
Participating in the internal test project, sellers can not only clear the goods with one click, but also obtain more buyer information through inventory clearance, sellers can customize the jump payment page, collect the buyer information they want to collect, obtain traffic at a lower cost, and convert into more orders through secondary marketing means such as email!
3. More gameplay is under development
At present, the internal testing project is still in the early stages, Tophatter US product team is continuing to study new ways to play, increase more drainage exposure windows, help sellers get more drainage opportunities at a time, but early dividends are many, it is recommended that sellers can first lock the seat, click here or scan the QR code below the QR code to quickly apply, the investment manager will contact you in time to join the project!