No matter what basketball league, All-Star Night is a gorgeous performance that attracts the attention of the audience, because this stage brings together the most popular stars of the season and is the best way to give back to the fans.
CUBA's All-Star Night is no exception, attracting a large number of fans' attention and discussion every year. According to the plan, this year's CUBA All-Star Night will be held in Chongqing at the end of February. However, according to the official announcement of CUBA, this year's CUBA All-Star Night will be postponed to the beginning of May, mainly because the situation of domestic epidemic prevention and control is relatively severe.
The announcement also revealed that the CUBA All-Star lineup, which has already been announced, will be retained, and the wonderful All-Star Game will still be held, but it will be postponed.
I have to say that this announcement came in time and reassured fans. In the nearly two seasons since the outbreak of the epidemic, CUBA has been resisting the pressure and insisting on holding with the support of the operating unit Ali Sports. Among them, in addition to the All-Star Game, CUBA's divisional tournaments and finals can always be held in first-class venues, and some qualified grassroots matches and the vast majority of the top eight matches can also be carried out smoothly in the form of home and away.
According to the data provided by the operating unit Ali Sports, in the operation of the last CUBA event, many indicators have maintained a strong growth of more than 200%.
Specifically, the CUBA First Division last season set a record high of 71.64 million views of professional live broadcasts and 57 million total viewers of live broadcasts throughout the season. At the press conference of the new season, the first batch of official league partners also appeared as scheduled, including the official strategic partner of the CUBA League, the official partner Lohas Preferred, the official sponsor Xi Linmen and the official supplier Spalding.
Returning to the level of event broadcasting, CUBA has also added an official media partner Migu Video this season, fans can watch CUBA's live broadcast of matches on platforms such as Youku and Migu, and cooperation platforms such as Douyin, Tiger Punch, and Station B have also produced a large amount of UGC content.
In summary, the CUBA League and its operating unit Ali Sports have been under pressure and gone all out to present the wonderful Chinese college basketball game to the fans, and the postponement of this All-Star Night is also a special treatment under special circumstances, hoping that fans can understand.
It is worth mentioning that the 24th China Collegiate Basketball League Divisional Tournament will also be held in mid-March this year according to the original plan, and fans are welcome to continue to pay attention to the next wonderful games of the CUBA League.