As we all know, the appearance design of mobile phones has always been an important factor affecting consumer purchases. If the appearance of a mobile phone is not outstanding enough, then even if its performance in all aspects is prominent enough, it is difficult to become a blockbuster product. Because of this, today's major mobile phone manufacturers attach great importance to the polishing of product appearance, and have been working hard to create products that meet the aesthetics of consumers. Taking iQOO as an example, it has been actively exploring better product design, and now on the third anniversary of its establishment, it has brought a new iQOO 9 Pro track version, and successfully attracted the attention of many netizens.
Look back and feel the amazing design that iQOO has brought
The iQOO brand's outstanding product design capabilities are fully reflected in the iQOO digital flagship series. For example, the iQOO, which was launched in March 2019, brings users a knight black color with good appearance and touch, and the back cover of this color matching applies the leading AG glass process in the same period, bringing users a comfortable touch. The combination of a large area of black on the back cover and a brightly colored LED strip can also bring users a satisfactory visual enjoyment. After the launch of iQOO 3, it brought users a new pull orange color scheme, and its vibrant color performance was also very exciting.
(iQOO 3 Rally Orange)
In August 2020, the iQOO 5 Pro Legendary Edition once again attracted the attention of many consumers with its high-value appearance. The iQOO 5 Pro back cover of this color matching is made of a rare white plain leather material at that time, and the touch is very delicate and soft. And the left side of the back cover has also added a bright, eye-catching tri-color stripe, which further enhances the recognition of this phone. The iQOO 8 color scheme launched in August last year is also very high! It uses an industry-leading photochromic process, and the back cover will change from silvery white to orange when exposed to sunlight, which is very highly technological.
(iQOO 5 Pro Legends Edition)
Comprehensive upgrade, the new machine appearance design breakthrough
A review of the iQOO Digital Flagship Series shows that almost every generation of the series will have a breakthrough in design. A few days ago, the new iQOO 9 Pro Track Edition debuted, which has been upgraded in many aspects such as the choice of back cover materials and process applications, once again showing iQOO's profound achievements in design. First of all, the back cover of the iQOO 9 Pro Track Edition is made of aramid fiber. This material has low density, high strength, good toughness, high temperature resistance and other excellent characteristics, used to make a mobile phone back cover can not only better protect the whole machine and battery safety, but also to a certain extent can reduce the thickness and weight of the whole machine.
Although the aramid fiber material has many excellent characteristics, it is an almost textile form. In order to create a 3D back cover of aramid fiber material that meets the requirements, iQOO has invested a lot of manpower and material resources, of which pure hardware research and development investment alone is as high as one million yuan. After a lot of exploration and experimentation by R&D personnel, iQOO finally explored a mature production process. It is understood that the 3D back cover of aramid fiber material used in each iQOO 9 Pro track version must go through a total of 16 complex processes of "7 coatings, 7 baking and 2 grinding" to be created, and its high production cost and difficulty are the most in the history of iQOO.
Full of sincerity and impeccable details
Not only has the material selection and production process of the rear cover been upgraded, the iQOO 9 Pro Track Edition has also made a breakthrough in the design of the rear camera module, adopting a more recognizable "panoramic porthole" design. This design was inspired by the sunroof of the racing car, and the designers of iQOO have further polished it on this basis, so that its appearance has been improved again. It's worth noting that this design is not only nice to look at, but also very practical! The metal base bracket, metal edges around it and the decorative ring of the camera are all from the same space-grade aluminum alloy. The aerospace-grade aluminum alloy itself has excellent thermal conductivity, which can improve the heating status of the mobile phone to a certain extent, improve the heat dissipation efficiency of the iQOO 9 Pro track version, and make it perform better in high-load scenarios such as games.
Looking back at the first sale of the iQOO 9 series, it took only 10 seconds to achieve a good result of breaking 100 million in sales across the network, which shows that consumers are very recognized for its overall strength and design. The launch of the iQOO 9 Pro Track Edition also made everyone feel the importance that iQOO attaches to design. I hope that in the future, iQOO can continue to maintain this attitude, actively explore more and better designs, and create products with a better user experience!